Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
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So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?
How many times should you use your primary keyword? This case study helps answer that question.
Some background on "Keyword Density"
In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say "keyword density", that's normally what they're talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)
However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don't just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don't just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)
As you can see, you need to be very aware of which measure you're talking about when you're talking "keyword density". But let me reiterate; mostly when people talk about keyword density, they're talking the simple measure.
What is the optimum keyword density
And now down to business... What keyword density (of either kind) should you be targeting on your website?
There's a lot of debate surrounding this issue because the search engine companies don't disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.
A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.
The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write - http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).
Number of pages on site: At the time of writing, my website contained a total of 53 pages.
Primary keyword phrase: "copywriter"
Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it's 4.9%.
Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%
Some comments on the figures
o The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There's a lot I don't know about the algorithms and there are bound to be other factors at play which I don't know about.
o With regard to Wayne Hurlbert's article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.
o The range figures are noteworthy because they suggest that you don't need to be paranoid about having some pages with a very high density and some with a very low density.
A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks - see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).
Happy SEO writing!
Finding Reliable Search Engine Optimization Services
The property management field is one of those industries that has successfully made almost a full force transition from the yellow pages to the internet. Many people are still spending a lot of money on yellow pages and seeing minimal results. However, the Property Management Company that invests in ensuring that they are at the top of the search engine results will reap the rewards with a ton of new business.
The fact is that the world is changing very rapidly. Over 95% of US households that earn over a six figure income have a computer, according to the 2010 Nielson Media Industry Fact Sheet. And, most people that own secondary rental homes will have an income over this six figure mark. The fact is, that when a long distance Property Owner is looking for someone to manage their property, they are going to go to the internet and got to Google, Yahoo or Bing. They may have a contact in town with a recommendation, but likely not.
The question is: When that Investor or Property Owner searches for a Manager in your area, are you going to be the one that they find? If you have a website and have not taken specific action in search engine optimization, then you will likely not be found. Search engine optimization is a field in and of itself and should be taken very seriously with respect to your business. It is also a fact that 69% of the internet traffic will go to the top 3 search engine results: 40% go to the #1 listing, and the remaining 12% go to #2 and 8% go to the number three listing. This is why it is so important to get your listing to one of the top 3 search engine rankings.
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Many different search engine optimization firms offer services that can be tailored to the specific needs of your industry or company. Sometimes, though, an SEO company only focuses on certain services and limits the amount of success they can really have online. When you start looking for web marketing services, be sure that you find a company that understands and uses a full range of SEO techniques.
Some optimization services are very basic, and should be expected of any company. These include keyword research operations to find the most lucrative and attainable keywords. Some companies focus on the general, highly-searched keywords, but they are missing out on the long-tail keywords that likely convert better.
Social media, an aspect of online marketing that has grown significantly in the last few years, is a service that many companies are including. Technically, it is not actually an SEO technique, but it is a valuable method for reaching out to new customers or communicating with your consumer base.
Most marketing techniques should be focused on methods to build search engine rankings. There are a lot of options available to optimizers, and many of them are all about building links. Some of the easier tactics to do this involve directory submissions or article marketing. These are important, but part of your services should include a wide range of links.
Search engine optimization firms should be adaptable and have access to many different ways to gather links. Directories and articles are a good start, but there are other ways to get more valuable links. Some companies guest post on blogs, others request links from important websites, and others focus on creating link bait on the actual website.
How can you know whether or not your search optimization firm can deliver on their claims? How do you know the SEO services are really what you need to build rankings? The best thing to do is ask your firm some questions before you get started.
The first question to ask is for some examples of previous work or other success stories. Then, ask the company if they have any experience dealing with similar companies in your industry and whether they have had any particular success there. Another important question is how long they have been working. This will show how quickly they are able to adapt to the changes in the SEO industry.
If you start looking into search engine optimization services early, you will have a much better chance to climb the search engines and position your website where customers will be able to find you.