Clayton Web Marketing Services, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

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Is SEO A Wide Investment?

Video SEO is about optimising the search potential for online videos. When performed effectively, it can increase traffic to your site and lead to higher conversions in sales or whatever the purpose it of your site is. There are a few simple tips which can be applied easily to any online video to yield better SEO for your video.

1. Target Keywords for Video SEO

Selecting appropriate target keywords for your video is the first important tip in relation to video SEO. Each video should not use more than two or three keywords. The keywords must be such that they give an exact idea of the video content.

After you have selected your target keywords these are to be used wherever possible - in the title, tags, description etc. When you create back links to your video use these target keywords. By selecting good target keywords and optimising your video to use them, your video will be ranked more highly for the same search terms.

2. Posting on YouTube

Google, probably the most popular search engine, owns YouTube. As such, posting your video on YouTube possibly affords some advantage for your video so far as video SEO is concerned.

You are not in any way restricted in posting your video to any number of sites in the internet, but you should give major consideration to a posting on YouTube.

3. Separate page for each video

If you want strong SEO for your video you should create separate page for each. As each page has a unique URL, each of your videos will also get unique URL which gives certain advantages like using your target keywords in the page title, metadata and in the description of your video on this page.

4. Adding a Video Transcript

In order to improve SEO for your videos, you should seriously consider adding a video transcript. Transcripts generate data which are read by search engines. Search engines cannot watch your video directly. The transcript generated for your video is an excellent way for additional use your target keywords.

5. Creating inbound links to Your Video

One of the key facets of SEO is to get other sites in the internet linking to your video. These are called back links. Back Links from relevant and popular sites, targeting keywords while referring to your podcasts are most beneficial for SEO.

Blog comments and forum postings by adding the URL to your video are also popular and easy ways to create back links.

However, you should keep in mind that the link must not be out of place for the readers of the blog or forum as in that case your comment or post can be treated as spam and will eventually be removed or will be ignored for being not interesting.

6. Bookmarking your Video

In order to improve SEO you should bookmark your video in social bookmarking sites like Digg, Stumble Upon, Delicious etc. When you bookmark your video on all these sites and use your target keywords while doing it inbound links to your video is created which increases the chance of more people viewing it. Put buttons next to your video so that viewers who like it can easily add a link to one or more social bookmarking sites of their choice.

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Importance Of SEO (Search Engine Optimization)

Since search engine optimization is still a relatively new concept, a lot of business establishments think it best to hire search engine optimization firms to handle the online marketing side of their businesses. But what if you can't afford to hire the services of search engine optimization firms? What if you're just starting the business and you don't have enough money for additional advertising? If so, all you can rely on is yourself.

But there's no need to worry just yet because search engine optimization is easier than what you - and many others - think. Granted, it takes practice before you can truly optimize search engine results for your website or business but it's at least a very possible and achievable goal. First, however, we shall concentrate on the skills you need for search engine optimization.

Knowing Your Target Market

If you want search engine optimization for your website, you have to know your target market. Because the Internet is such a vast place to explore, knowing your target market would mean more readers for your target market because they can easily relate and understand what you're talking about.

The Content of Your Ad

Let's just say you do know your target market already and everything inside your website - from the first word till the very last punctuation used - is meant to convince the reader to purchase the product. But wait...how do they get to your website first? And that's when search engine optimization comes in once more. With engine optimization, it's a guarantee that your website would receive more clicks.

But what could put your website on top of MSN and Google searches? The answer: the content of your ad. Since most companies prefer to use text ads because they're shorter, more cost efficient and less irritating, you have to maximize the content of your ad. Make sure that you're able to convey your message in the shortest, clearest and most effective way possible.

The Use of Keywords

Keyword is one of the major factors affecting search engine optimization. If you want to optimize searches done by MSN, Google or Yahoo, you have to make sure that the keyword list you use under your company's name should be the very keywords your target market would type in the search box.

When it comes to keywords, there are only two things that matters: spelling and relevance. Make sure that you include keywords in their correct and incorrect spellings if the keyword is the type to be commonly misspelled such as Czechoslovakia or die-cast (sometimes spelled as one word). And of course, lastly, it has to be relevant.

Internet Marketing - SEO Vs SEM

Google doesn't stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: "Information Retrieval Based on Historical Data."

The abstract of the patent is: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data".

This article has the goal to give a implified representation of this patent + contains recommendations as to what would be the best SEO techniques to obtain high rankings, with a specific focus on links. This article is the opinion of the writer and following recommendation in this article is done at your own risk.

Google's search results have been increasingly difficult to explain and many theories have been developed on what is going on. Most popular is the "sand box" theory, which says that a new site is put in a virtual sand box and has to wait until it has aged before obtaining high rankings. This patent has some excellent information that can explain this phenomenon.

Information Retrieval

The information that this invention of Google is claimed to retrieve based on the historical data are:

  1. Age/Time
  2. Change
  3. Trends

A score is calculated based on the above 3 factors which can then, at least partially, be used to rank the selected pages.

Historical Data

The patent describes a huge amount of historical data. The following is an overview of most items for which historical data can be measured:

  • Pages/sites
  • Links
  • Anchor Texts
  • Content
  • Query
  • Traffic
  • Ranking
  • User
  • Domain

Ranking Based On Information Retrieved From Historical Data

The patent describes in quite a lot of detail how selected pages are ranked based on the information retrieved from historical data. This chapter will describe the basic logic applied.

Age/Time

Of all historical data a date of inception is used to determine 4 important values:

  • Age
  • Average Age
  • Date
  • Average Date

These factors can be determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of a page to the average of the site for example tells the search engine if this information is relatively new or old.

Comparing the average age or date of a page to the average age or date of all pages selected for a query (keyword phrase) tells the search engine if the page is relatively new or old. This information can be used to rank the selected pages.

Comparing to an average has the advantage that there is no preset base of rules that determine the rankings of a page. For one query 6 months may be considered new (product descriptions for example) while for another page 6 days may be considered old (news items for example). It all depends on the average age.

This same logic applies to links. In order to determine how popular a page or site is, the average age of all back links tells the search engine if the popularity of the page is recent or not. It makes sense that if most back links have been obtained 4 years ago and that hardly anybody has been interested to link to this page/site since then, that the page is not as popular as the existing back links would suggest.

The patent goes even as far as determining age factors for anchor texts of links.

Change

Information changes over time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally forgotten now, but still have most of its backlinks that were obtained when the page actually was popular. However, if this page all the sudden becomes popular again, and new back links start showing up, the average age of the backlinks will remain high. This will prevent the page of ranking high.

Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change can be a reason to lower the rank of a page.

Trends

Even though comparing to averages is a great way to get information about freshness, it fails to recognize smaller events like a sudden increase in popularity of a page. Though detecting changes do help to recognize smaller events, more information can be obtained by detecting trends.

Sudden increases of popularity can be caused by seasonal events like Christmas or the Super Bowl. For this reason the search engine will try to determine trends within pages links, anchor text, content, topics, queries, etc. Detecting trends makes it possible to rank pages higher that would not be ranked high with the standard ranking methods or with comparing to average ages or dates. Google has recognized here a very important fact of information: Relevance and importance of information is (con)temporary.

Detecting Spam Using Historical Data

Having all kinds of historical data available can be used to detect search engine spam. Unexpected events that happen to a site can be an indication of spam. Obviously a strong improvement of 1 single factor would not be a direct indication of spam, generally multiple factors are showing strange behavior when a site is using spam to increase rankings. It would not be in Google's interest to penalize a site for advertising. However, excessive advertising in sites/pages that are totally unrelated will not do your site any good.

Recommendations

Nothing changed in regards to links. This patent pretty much confirms what we already knew and have been explaining to our customers as well. The following recommendations can be helpful:

Keep links related

Related links matter, unrelated links can be considered spam.

Build links on a continuous moderate bases

As the patent describes, the average age of your backlinks should not be too high. It is therefore wise to continue adding backlinks to secure a reasonable average age of all your backlinks. How many you need to add over time depends on your market.

Be better than the average

Very important is to be better than the average, but don't overdo it. It would be expensive and unnecessary.

Focus on seasonal events

A good way to increase the success of your website is to set up text link campaigns for seasonal events. Start your advertising campaign 2 to 3 months before the actual event to give Google the time to find the links and update your site's information with it. After the event you can let these links go again.

Spread links over multiple sites (unique backlinks)

A very important factor is the number of unique websites in your backlinks. Google seems to put a strong emphasis on this factor.


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