Burlingame Web Marketing Company, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Search Engine Optimization Service Provider

Fatal Mistakes SEO Beginners Should Avoid

Bounce rate as I have defined in the past is the percentage of your website's visitors who leave your website after only visiting one page. It doesn't matter how much or little time which they spend on that one page which they first arrive at; if they do not click on an internal link to visit another page on your site then that counts as a bounce. This begs the question about SEO bounce rate and whether or not does it affect how a page ranks in Google if say the bounce rate is too high. The answer is yes but mostly no.

Yes

At first glance, SEO bounce rate could be a very effective metric for determining the value of a web page or website. Most webmasters strive to get their rate as low as possible because a high rate suggests that your site isn't offering a lot of quality content, hence people are leaving your site without visiting more than one page.

No

The larger answer is no, SEO bounce rate is not a significant ranking factor. The reason is that there are too many reasons a good and quality website can have a high bounce rate. If someone visits a web page and finds exactly what they wanted to learn on that first page, there is little reason for them to visit another page. In that case, you can have a very high rate while having a very satisfied visitor-base.

Alternatively, say that you have a website which ranks so well in the SERPs that you not only rank atop Google for the keywords which you are targeting, but you're also ranking well for keywords which you never intended to target and aren't 100% relevant to the content of your site. This happens frequently for well ranking sites and consequently those sites will receive a lot of untargeted traffic which will undoubtedly exit that website just as quickly as they arrived there after not finding what they want.

This is of course not that webmaster's fault, so SEO bounce rate cannot be given a great deal of credibility in terms of negatively affecting a website's ranking. There are plenty of things similar to this where the webmaster cannot be punished because it's generally as a result of things which are beyond their control. Fortunately Google and other search engines are intelligent about this and do not lay down the punishment.

Site Optimization

How to Sell Your Articles Online

Whether you're a SEO pro or beginner in training, executing some advanced on-site optimization techniques is a fairly straightforward process. The main idea is to be somewhat creative in how you use keywords throughout the content of your website. The trick to being effective is developing a cohesive structure of pages that are both keyword optimized and creatively organized with respect to your keyword targets.

The actual keyword optimization process involves how we use certain phrases in specific areas of the page, like the page title, meta description, headers, strong tags, body copy, etc. In this article, I am taking a step back to acknowledge the actual blueprints of the site, or the organization of optimized pages, that contribute to greater SEO performance.

Organizing Optimized Pages

The way in which you plan and structure the organization of your pages is a key aspect of SEO and on-site optimization. In a general sense, you want to focus the optimization of each page on only one precise keyword target and perhaps a couple variations. However, you can take the page-planning process a bit deeper by strategically creating an optimized architecture of keyword relevant pages.

Creative organization of your optimized pages can have a momentous effect on your SEO efforts. By this I mean structuring the pages of your site so they build upon your site's contextual relevancy (or 'keyword relevancy'.) Here's an example:

Let's say we're optimizing a hair loss site for a new keyword category around 'hair loss treatment.' We will most likely create a new page that is optimized for that particular keyword; however, we can take the optimization one step further by building out a number of supportive pages.

Depending on the nature of our website, we may want to roll out additional pages that focus on hair loss treatments for men, for women, natural treatments, and so on. The idea is to establish optimal keyword relevancy by building out a new tier of pages that target more long-tail keyword variations.

Linking Optimized Pages

In addition to the way in which we organize our pages, we must also consider the manner in which we link our optimized pages. Proper linking of such pages can have a momentous SEO impact and sometimes lead to greater exposure in the search engine results.

The important thing to keep in mind is to ensure that linked pages are relevant to one another. For instance, if we optimize a page for 'hair loss treatments' we may include a link on in the content that points to other deeper pages, such as 'natural treatments for hair loss' and 'hair loss treatments for men." This is all good so long as the link makes sense in the content of the page (often in a paragraph that is somewhat related to the link.)

There are two forms of links in which you will want to consider when linking related optimized webpages on your site. They are:

  • contextual links: links that are built in the copy of a page, such as in a paragraph of text
  • crumb trail links: the links that represent the various page levels, often seen above the first header of a page (typically on all pages of the site)

The crumb trail links are pretty straightforward, and will often be integrated site-wide. Implementing crumb trail links is a great SEO move, for it ensures all relevant pages are linked together based on the user path or overall page depth of the site.

Contextual links must be built with users in mind. Before building a link in a paragraph of text, ask yourself if the link would make sense from a usability standpoint. This underscores the importance of contextual relevancy while building internal links. If the paragraph or block of content is about a certain topic, make sure that any links in that content are somewhat relevant to the text.

Takeaway Point

When you look at well-optimized websites, they are often very deep and rich with valuable content on numerous pages. Each page is often decently keyword optimized for a specific search term, and each page is often organized into a certain keyword category.

One of the best analogies for on-site optimization is building a textbook. The title or focus of the story is supported by numerous chapters, and each chapter is supported by numerous sections. The textbooks that are chosen for students are those that are well organized and offer a wealth information. Keep this in mind when organizing and optimizing the pages of your website.

Skills Needed For Search Engine Optimization

Search Engine Optimization (SEO) is vital for any website so you can feature highly in search engine results for your chosen field. There are two aspects of SEO- onsite optimization and offsite optimization. Below you will find some examples of important things to consider when optimizing your site.

Onsite Optimization

Meta-Tags- Meta tags are an html coding designed to describe the keywords related to your site. They fit in the header section of a website. It is important to ensure the keywords you pick are related to your site content. If you get caught out by search engines "keyword stuffing" you may be dropped from their website lists.

Keywords- This is related to your site content, as well as your meta-tags. You should make sure that you regularly use your keywords or phrases throughout your site. This establishes your site as one with relevant content

Headings- Careful use of headlines can make it easy for search engines to find, and navigate your site. It also makes your site easier to read when your target audience finds your site.

Site Links- it is important to ensure that your site is linked well to make for easy maneuverability. Also make sure there are no broken links!

Offsite Optimization

Backlinks- as well as having a well designed and thought out website, it is vital to raise the "importance" of your website. Backlinks are other sites that link to your website. This can be a one-way link where a website links to yours, but you do not link to that website in return. Two-way links are when a site links to you and you link to them.

Articles- writing articles related to your site content can be very helpful in promoting your website, and promoting yourself as an expert in your field. The added benefit of writing articles is that you can place a link to your website in the author biography. This is a handy one-way link.

Directories- A good way to get backlinks is to submit your site to relevant directories. The internet is full of directories so you must ensure that the sites you submit to be relevant.

If you are developing a website, you must engage in the vital work of Search Engine Optimization (SEO) if you want to feature highly in search engine results for your chosen field. There are two aspects of SEO- onsite optimization and offsite optimization. This article has shown you some of the basics you need to consider in search engine optimization, and given you an idea of the areas where you need to engage in further study.


California Digital Marketing Consultant