Ben Lomond Small Business SEO, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

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Outsourcing - Know the Significance

Video SEO is about optimising the search potential for online videos. When performed effectively, it can increase traffic to your site and lead to higher conversions in sales or whatever the purpose it of your site is. There are a few simple tips which can be applied easily to any online video to yield better SEO for your video.

1. Target Keywords for Video SEO

Selecting appropriate target keywords for your video is the first important tip in relation to video SEO. Each video should not use more than two or three keywords. The keywords must be such that they give an exact idea of the video content.

After you have selected your target keywords these are to be used wherever possible - in the title, tags, description etc. When you create back links to your video use these target keywords. By selecting good target keywords and optimising your video to use them, your video will be ranked more highly for the same search terms.

2. Posting on YouTube

Google, probably the most popular search engine, owns YouTube. As such, posting your video on YouTube possibly affords some advantage for your video so far as video SEO is concerned.

You are not in any way restricted in posting your video to any number of sites in the internet, but you should give major consideration to a posting on YouTube.

3. Separate page for each video

If you want strong SEO for your video you should create separate page for each. As each page has a unique URL, each of your videos will also get unique URL which gives certain advantages like using your target keywords in the page title, metadata and in the description of your video on this page.

4. Adding a Video Transcript

In order to improve SEO for your videos, you should seriously consider adding a video transcript. Transcripts generate data which are read by search engines. Search engines cannot watch your video directly. The transcript generated for your video is an excellent way for additional use your target keywords.

5. Creating inbound links to Your Video

One of the key facets of SEO is to get other sites in the internet linking to your video. These are called back links. Back Links from relevant and popular sites, targeting keywords while referring to your podcasts are most beneficial for SEO.

Blog comments and forum postings by adding the URL to your video are also popular and easy ways to create back links.

However, you should keep in mind that the link must not be out of place for the readers of the blog or forum as in that case your comment or post can be treated as spam and will eventually be removed or will be ignored for being not interesting.

6. Bookmarking your Video

In order to improve SEO you should bookmark your video in social bookmarking sites like Digg, Stumble Upon, Delicious etc. When you bookmark your video on all these sites and use your target keywords while doing it inbound links to your video is created which increases the chance of more people viewing it. Put buttons next to your video so that viewers who like it can easily add a link to one or more social bookmarking sites of their choice.

SEO Internet Marketing Services

Skills Needed For Search Engine Optimization

We hear a lot about Search Engine Optimization or SEO these days. Most people not directly connected with the Internet, especially on the online marketing solutions side, have only a vague idea of what SEO is.

Search Engine Optimization is an important marketing strategy by which the visitors on the Internet are directed to a particular website to buy products or services.

Search Engines like Google, Yahoo!, Ask Jeeves etc play important roles in helping a website to direct buyers to its site. The major search engines use a variety of information to index and rank web pages so they appear when keywords or keyword phrases are searched.

Search Engine Optimization is not an easy task. It is the culmination of several distinct and different steps like link building, building link popularity, improving web page ranking and using well written content etc in a website.

Several key factors dictate the success of SEO. They are Content, Link Popularity, URL structures, Meta Tags etc.

Content is very important. Well-written, eminently readable content goes a long way in increasing your web page popularity. Content determines the relevancy of a page and the right key words used in the content brings up the webpage among the top 10 ,during a search. The general theory is that the more valuable content is to your users, the more valuable the content will be to your search engines. The key to writing good content is to concentrate on including the right key words and phrases. The Content should read as natural, hence do not cram the content with key words and phrases. Do not copy or duplicate content.

Link popularity is very essential for effective SEO. Use hyperlinks in the content judiciously. Link Exchange, Bookmarking of web pages etc are good strategies to improve your web page ranking and thereby build SEO.

URL Structures are significant. A page's URL is critical for search engine optimization. Include keywords in your URL strings, and place the most important keywords at the beginning of the URL.
Meta Tags are a must. One should provide page titles, meta descriptions and meta keywords for each web page and consistently use your keywords effectively. The page title is to be placed at the top of the web page. If the page is indexed, the page title will appear first for your listing in the search engine's search results. The meta description should consist of 20-30 words that describes what the page is about, and is presented below the page title in search engines' search results. This helps search engines know what keywords to associate with your page. Provide 3-5 keywords that are directly relevant to the page you are optimizing.

Images must be judiciously placed in the web page. Similarly every web page should not be too rich in content. This make the web page consume a lot of time to load, testing the patience of the visitor.

Search Engine Optimization is all about sensible webpage construction. If you have got the basics right, then SEO will come on automatically.

Essential Video SEO For Increasing Web Traffic

What is Search Engine Optimization (SEO)?

In simple words, Search Engine Optimization (SEO) can be defined as the Do's and Don'ts of Search engines that if followed properly can improve the visibility of your website which will eventually lead to better sales and promotion of your website, products and services. How?

When you launch a new website it is obvious that you will be among the millions. And among those thousands that even Google doesn't know about their existence. And a week passes by with just one or two visitors with zero contribution. It is obvious to get frustrated. But, it is more obvious to have a question in your mind what other websites are doing so that they are ranking in the first page and what you did that you got lost in the piles of search results? And the only answer is SEO! Hence, from driving visitors to your website to make your website visible in the Google and to earn better sales and promotion Search Engine Optimization (SEO) is only the solution that has no other options.

Search engine optimization is the booster pack that has all the necessary tools to optimize your website for search engines like Google and to make your business visible in the market among your probable buyers. In fact, all the websites no matter what they sell and what services they provide, if they are ranking in the first page then the reason is Search Engine Optimization and nothing else.

Why You Need Search Engine Optimization (SEO)?

  • Traffic:

Traffic is something that comes at the first because the entire motive of SEO is to gain quality traffic for better sells and services. Hence, SEO is crucial factor for gaining traffic and visitors for any website because without traffic or buyers no business can be exist.

  • Visibility:

Visibility is very crucial when it comes to e-marketing because unless you gain a good visibility from your traffic there is no way you can promote your business and make better sells. And visibility can only be gain with better optimization of your website including both off page and on page optimization in your website.

  • Goodwill:

Goodwill is always the main concern of any business organization and today when there is so many online businesses, placing your website can be your one more effort to prove your care for your buyers cannot have easy access to your services and updates. Your website can not only update your customers about the changes you do in your services and facilities but it also helps to bind them so that you don't lose even those who are far from you.

  • Going Global:

Going global use to be a dream decades ago and nearly impossible even if the business organization was strong because there was the huge gap between developing and under developed countries and means of supplies were very rare. But, today this opportunity is easy and even small businesses can serve their clients who live beyond the seven seas.

  • Easy and Economical Marketing:

Online marketing is economical and easy as well. When compared with the off web marketing your expenses are very high because you need manpower to promote and the cost of advertisements are also very high. But, with the growing web surfers business marketing has become very economical because even the social bookmarking sites like: www.facebook.com offers your advertisements low cost whereas the features they provide are enormous. Similarly, it is easy because you can promote your business with a click and completely reduces your manpower budget.

All of the above listed advantages are worthy only if you rank well in Google and other major search engines. With poor placement and zero page rank no customers will know your existence in the internet and there is no question of building goodwill.

Black Hat and White Hat SEO:

Black hat and white SEO is two different stream of SEO which are distinctly different from one another. Black hat SEO represents those people who are engaged in unethical SEO practices like: keyword stuffing, link farming and article spinning which can seriously hamper your website and your online business. Google is found to banned and delist such websites who are engaged in such practices.

Similarly, white hat SEO is the ethical way of competing in the search engine to gain desired page rank following the do's and don'ts of Google.

Free Search Engine Optimization (SEO):

Free search engine optimization is "IMPOSSIBLE" but when it comes with free there are many things that hurt later. SEO being such an amazing tool to generate millions of dollars from a website that just needs regular optimization and quality services can never be free. But, to aware you there are many bad apples in the sack of SEO that has often found to hurt people.

Going for cheaper SEO services or looking for free items can really hurt your website reputation and using black hat SEO which many so called SEO's use can collapse your website performance and even Google can ban you forever. Hence, we highly suggest go for the real ones rather than looking for free and cheaper which can later result worst.

First Place Guarantee in Google:

There are many SEO related websites that often guarantee you the first place in Google. These are the bad apples in the SEO sack because when it comes to SEO no one can guarantee you the first place because Google itself doesn't guarantee these things. And if there is someone then I highly suggest you to quit before waiting those SEO's to hurt you.

Possible Guarantee for the First Place:

Although no one can guarantee the first place there has been many incidents where some SEO companies has proved this but the trick they do is simple and unethical. These SEO companies simply find the keywords which are related to your business and optimize your website in those keywords which though relates to your business but has no search queries from the visitors. Hence, optimizing your website in such keywords where buyer has no interest can give you the first place but will eventually end with zero traffic and sells. Hence, this trick is to mislead the website owners and to loot them which are unethical SEO that should be avoided.

What is SEM?

SEM refers to Search Engine Marketing which is another strong tool for online marketing. Most of the SEO consultant services also offer these services. In general it is the combination of SEO and PPC to boost your Google placement and boom your traffic.

Places to Report Spam:

If you have encountered any spam or any SEO related website has deceive you then there are places where you can complain and necessary action can be expected. Websites like: " http://www.elsop.com/wrc/complain.htm "has all necessary list of websites that can help you to fight against internet crimes and other fraud websites.

Author: Kiran Bista


California Digital Marketing Consultant