Sunol Website Optimisation, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Company Search Engine

Techniques For Search Engine Optimization

If you need to find an answer to a question where do you go? Most people these days will reply Google! And why not they have all the answers, right?

Well whether they have ALL the answers is not the debate of this article, all I wanted to demonstrate is that the large majority of the population who have internet access these days rely heavy on Google and other information online to help them make decisions.

Here are some startling statistics about people doing local searches on the internet:

  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
  • 74% of internet users perform local searches (Kelsey Group)
  • 73% of online activity is related to local content (Google)

Although the internet is a global environment, as you can see the majority of the searches preformed are for local enquiries.

As an offline local brick and mortar business this is fantastic news, and thanks to Google Places it is now easier than ever to get your business listed on the first page of Google for your keyword, even if you don't have a website!

If you are not familiar with Google Places, in September 2009 Google relaunched their Local Business Centre renamed it Google Places and introduces several new features to help small local business owners use the internet more effectively to grow their business.

It is free to list your business in Google and create a Google Places profile complete with your business marked on Google Maps, Photos and videos of you place of business, customer reviews, and a dashboard showing all activities and statistics.

Like a motor car there are things you can do to make it perform better, go faster, use less fuel, etc and your Google Places business listing is no different, there are some tricks and methods you can do that will help your business listing to appear higher up the list.

Some of these factors, but not limited to are customer reviews, keywords, correct category selection, owner verified, citations.

FREE REPORT: Google Places Optimization for small business owners!

SEO For Business

A View on Google's Patent: Information Retrieval Based on Historical Data

Search Engine Optimization (SEO) is vital for any website so you can feature highly in search engine results for your chosen field. There are two aspects of SEO- onsite optimization and offsite optimization. Below you will find some examples of important things to consider when optimizing your site.

Onsite Optimization

Meta-Tags- Meta tags are an html coding designed to describe the keywords related to your site. They fit in the header section of a website. It is important to ensure the keywords you pick are related to your site content. If you get caught out by search engines "keyword stuffing" you may be dropped from their website lists.

Keywords- This is related to your site content, as well as your meta-tags. You should make sure that you regularly use your keywords or phrases throughout your site. This establishes your site as one with relevant content

Headings- Careful use of headlines can make it easy for search engines to find, and navigate your site. It also makes your site easier to read when your target audience finds your site.

Site Links- it is important to ensure that your site is linked well to make for easy maneuverability. Also make sure there are no broken links!

Offsite Optimization

Backlinks- as well as having a well designed and thought out website, it is vital to raise the "importance" of your website. Backlinks are other sites that link to your website. This can be a one-way link where a website links to yours, but you do not link to that website in return. Two-way links are when a site links to you and you link to them.

Articles- writing articles related to your site content can be very helpful in promoting your website, and promoting yourself as an expert in your field. The added benefit of writing articles is that you can place a link to your website in the author biography. This is a handy one-way link.

Directories- A good way to get backlinks is to submit your site to relevant directories. The internet is full of directories so you must ensure that the sites you submit to be relevant.

If you are developing a website, you must engage in the vital work of Search Engine Optimization (SEO) if you want to feature highly in search engine results for your chosen field. There are two aspects of SEO- onsite optimization and offsite optimization. This article has shown you some of the basics you need to consider in search engine optimization, and given you an idea of the areas where you need to engage in further study.

Online Visibility Marketing (OVM) - The Future of Online Marketing

What is Search Engine Optimization (SEO)?

In simple words, Search Engine Optimization (SEO) can be defined as the Do's and Don'ts of Search engines that if followed properly can improve the visibility of your website which will eventually lead to better sales and promotion of your website, products and services. How?

When you launch a new website it is obvious that you will be among the millions. And among those thousands that even Google doesn't know about their existence. And a week passes by with just one or two visitors with zero contribution. It is obvious to get frustrated. But, it is more obvious to have a question in your mind what other websites are doing so that they are ranking in the first page and what you did that you got lost in the piles of search results? And the only answer is SEO! Hence, from driving visitors to your website to make your website visible in the Google and to earn better sales and promotion Search Engine Optimization (SEO) is only the solution that has no other options.

Search engine optimization is the booster pack that has all the necessary tools to optimize your website for search engines like Google and to make your business visible in the market among your probable buyers. In fact, all the websites no matter what they sell and what services they provide, if they are ranking in the first page then the reason is Search Engine Optimization and nothing else.

Why You Need Search Engine Optimization (SEO)?

  • Traffic:

Traffic is something that comes at the first because the entire motive of SEO is to gain quality traffic for better sells and services. Hence, SEO is crucial factor for gaining traffic and visitors for any website because without traffic or buyers no business can be exist.

  • Visibility:

Visibility is very crucial when it comes to e-marketing because unless you gain a good visibility from your traffic there is no way you can promote your business and make better sells. And visibility can only be gain with better optimization of your website including both off page and on page optimization in your website.

  • Goodwill:

Goodwill is always the main concern of any business organization and today when there is so many online businesses, placing your website can be your one more effort to prove your care for your buyers cannot have easy access to your services and updates. Your website can not only update your customers about the changes you do in your services and facilities but it also helps to bind them so that you don't lose even those who are far from you.

  • Going Global:

Going global use to be a dream decades ago and nearly impossible even if the business organization was strong because there was the huge gap between developing and under developed countries and means of supplies were very rare. But, today this opportunity is easy and even small businesses can serve their clients who live beyond the seven seas.

  • Easy and Economical Marketing:

Online marketing is economical and easy as well. When compared with the off web marketing your expenses are very high because you need manpower to promote and the cost of advertisements are also very high. But, with the growing web surfers business marketing has become very economical because even the social bookmarking sites like: www.facebook.com offers your advertisements low cost whereas the features they provide are enormous. Similarly, it is easy because you can promote your business with a click and completely reduces your manpower budget.

All of the above listed advantages are worthy only if you rank well in Google and other major search engines. With poor placement and zero page rank no customers will know your existence in the internet and there is no question of building goodwill.

Black Hat and White Hat SEO:

Black hat and white SEO is two different stream of SEO which are distinctly different from one another. Black hat SEO represents those people who are engaged in unethical SEO practices like: keyword stuffing, link farming and article spinning which can seriously hamper your website and your online business. Google is found to banned and delist such websites who are engaged in such practices.

Similarly, white hat SEO is the ethical way of competing in the search engine to gain desired page rank following the do's and don'ts of Google.

Free Search Engine Optimization (SEO):

Free search engine optimization is "IMPOSSIBLE" but when it comes with free there are many things that hurt later. SEO being such an amazing tool to generate millions of dollars from a website that just needs regular optimization and quality services can never be free. But, to aware you there are many bad apples in the sack of SEO that has often found to hurt people.

Going for cheaper SEO services or looking for free items can really hurt your website reputation and using black hat SEO which many so called SEO's use can collapse your website performance and even Google can ban you forever. Hence, we highly suggest go for the real ones rather than looking for free and cheaper which can later result worst.

First Place Guarantee in Google:

There are many SEO related websites that often guarantee you the first place in Google. These are the bad apples in the SEO sack because when it comes to SEO no one can guarantee you the first place because Google itself doesn't guarantee these things. And if there is someone then I highly suggest you to quit before waiting those SEO's to hurt you.

Possible Guarantee for the First Place:

Although no one can guarantee the first place there has been many incidents where some SEO companies has proved this but the trick they do is simple and unethical. These SEO companies simply find the keywords which are related to your business and optimize your website in those keywords which though relates to your business but has no search queries from the visitors. Hence, optimizing your website in such keywords where buyer has no interest can give you the first place but will eventually end with zero traffic and sells. Hence, this trick is to mislead the website owners and to loot them which are unethical SEO that should be avoided.

What is SEM?

SEM refers to Search Engine Marketing which is another strong tool for online marketing. Most of the SEO consultant services also offer these services. In general it is the combination of SEO and PPC to boost your Google placement and boom your traffic.

Places to Report Spam:

If you have encountered any spam or any SEO related website has deceive you then there are places where you can complain and necessary action can be expected. Websites like: " http://www.elsop.com/wrc/complain.htm "has all necessary list of websites that can help you to fight against internet crimes and other fraud websites.

Author: Kiran Bista


California Digital Marketing Consultant