Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
Search Engine Optimization
If you need to find an answer to a question where do you go? Most people these days will reply Google! And why not they have all the answers, right?
Well whether they have ALL the answers is not the debate of this article, all I wanted to demonstrate is that the large majority of the population who have internet access these days rely heavy on Google and other information online to help them make decisions.
Here are some startling statistics about people doing local searches on the internet:
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
Although the internet is a global environment, as you can see the majority of the searches preformed are for local enquiries.
As an offline local brick and mortar business this is fantastic news, and thanks to Google Places it is now easier than ever to get your business listed on the first page of Google for your keyword, even if you don't have a website!
If you are not familiar with Google Places, in September 2009 Google relaunched their Local Business Centre renamed it Google Places and introduces several new features to help small local business owners use the internet more effectively to grow their business.
It is free to list your business in Google and create a Google Places profile complete with your business marked on Google Maps, Photos and videos of you place of business, customer reviews, and a dashboard showing all activities and statistics.
Like a motor car there are things you can do to make it perform better, go faster, use less fuel, etc and your Google Places business listing is no different, there are some tricks and methods you can do that will help your business listing to appear higher up the list.
Some of these factors, but not limited to are customer reviews, keywords, correct category selection, owner verified, citations.
FREE REPORT: Google Places Optimization for small business owners!
Search Engine Optimization - A Blessing For an Online Business
I run an SEO article service in the UK, and am faced with the same problem dozens of times every day: how to write a great title. There's no doubt at all that when you're writing SEO articles it is imperative that your title works. But what is really meant by an SEO article title that 'works'? Works for what, exactly? Or for whom?
An effective SEO article title has to achieve three things:
1. Your article title has to appeal to real people, encouraging them to click on the link and read your article.
2. Your article title has to honestly represent the content of your article.
3. Your article title has to be optimised for the search engines as thoroughly as your article body.
This is perhaps a simplistic view, but one which is useful as a start nevertheless. Let's take each of those points in turn and understand what's meant by each one, and then think more carefully about what's meant by optimising your title for LSI rather than merely SEO.
A Title Must Attract Attention
Clearly there's precious little point writing the world's most useful, most perfectly written and most entertaining article if you let the whole thing down with a title that provides all the stimulation and excitement of a damp leaf. Whether your SEO article is listed in the search engine results pages or within the pages of an article directory, it is almost always going to be the title of your article which people will see first, and often that's all they'll see.
Your title must therefore give people a reason for clicking it and finding out more. Unless people click the links that take them to your article the page on which it has been published will receive virtually no traffic, resulting in your backlinks having almost no effect.
Remember: backlinks on their own do almost nothing - you need to ensure that the pages on which those backlinks appear receive a good volume of traffic, and that's only ever likely if your title is well written.
A title should give enough information to arouse curiosity, without giving so much information that the article seems relatively unnecessary.
Your SEO article title might be written as a question - often a good tactic because by asking a question you almost force the reader to become actively engaged; whether they like it or not they'll probably be subconsciously answering your question as they read it.
Including a number in your title is also a successful approach, since this implies real, hard, useful content that's well structured.
A Title Must Be Honest
Some SEO article marketers use a title a little like a worm on a fishing line, hooking the reader in with what seems like a very tasty offering, only to let them down when the reality is revealed.
Many of the most reputable and worthwhile article directories will not permit this abuse of trust, and your articles will simply not be published. But even if your articles do manage to get through, fooling your readers is hardly a good way of representing your business.
After all, once your reader has been fooled, they'll be well aware of this fact, and will be very unlikely to click your author resource links in order to find out more about your website. Once you've abused their trust and misled them, they're very unlikely to consider trusting you a second time.
This is a huge mistake, since you already attracted their attention - you had caught yourself a reader, but then let them get away through your own laziness. If you want business, then you need to write titles which will be appealing and engaging, but maintain that appeal by fulfilling the implicit promises you're offering.
A title that suggests you'll be telling the readers how to get hold of a free iPod when in fact your article only tells them where they can buy discounted iPods is likely to result in you maintaining a fairly untouched stock of iPods yourself.
A Title Must Be Optimised For LSI, Not Just SEO
It is astonishing how many SEO article service providers still don't seem to understand the real difference between SEO and LSI, and every day I come across stacks of SEO articles written in such a way that Google's LSI (Latent Semantic Indexing) will simply ignore them entirely.
I've already written many articles on LSI, and there isn't room in this article to cover the whole topic, but I will fulfil the promise of my article's title by giving you the following rules and examples:
1. Use your keyword, but don't abuse your keyword. In other words, make sure your keyword or keyphrase appears once near the beginning of your title - and nowhere else in the title.
2. Think semantically - what other words share virtually the same meaning as your keyword? Now, don't make the same mistake other people do who don't know what LSI means - avoid using those semantically identical words. Why? Because as far as Google is concerned, 'horse' and 'pony' are virtually identical in meaning. Creating a title along the lines of 'How To Look After Your Horse, Pony, Foal, Mare Or Stallion' will, as far as Google is concerned boost your keyword density to around 50% - article suicide.
3. Think about LSI - what contextually relevant words might Google expect to see within your title? If your article is about horses, and your keyword is 'horse', then in terms of LSI, words that might be expected to appear within the title could be 'stable', 'groom', 'ride' and so forth. Include one or two of these if relevant and possible.
If you're not sure about LSI, or even SEO, then gambling with your article marketing is rarely likely to pay off. The world of SEO article marketing is extraordinarily competitive; there is no such thing as a near miss in terms of optimising for the search engines or marketing your website through the use of articles. If in doubt, speak to an SEO article service that can make sure that for your business the letters LSI don't stand for Lost, Sunk and Invisible.
What Is Search Engine Optimization?
If one of your goals for your website is to rank in search engine results to get more visitor traffic, then you should turn your website into an SEO website meaning, optimize it and use search engine optimization techniques. This is your lucky day as I will give you different ways on how you can turn your website into an SEO website; all you need to do is read and use it on your website if applicable.
When building your SEO website, you need to make sure that all the content in the SEO website is read easily by search engine spiders. A good SEO website will have quality content even in the headings, titles, paragraphs and links. Content is what spiders look for and this is something you need to be prioritizing. Websites that have little content tend to struggle getting hits in search results.
You also need to make sure that your URL is very search friendly. Nowadays, SEO websites include keywords in URLs to show the content of the webpage. Sometimes, CM's will automatically generate their own code for your web pages and this is something you'd want to avoid. A good content management system will help you make your own URL to make your web pages more appealing. Further, if you have web pages that you don't want to be indexed in search engines, make sure you block them. These pages are mostly used for testing designs on the websites. You don't want this to get indexed at all, if I were you, make use of a local web development environment for your testing purposes.
You should also make use of proper heading tags. It will look more information on the heading tags of your web pages. Most of the time they will even look prioritize headings tags before the text in your web pages. Next, make sure the images you are using have alt attributes. To be W3C-compliant, your image alt attributes should be 100%. Search engines can read alt attributes and can even add your images in search engine results rankings in the image area.
And lastly, you need to make sure that your web pages are always updated with new content. Search engines like to crawl on SEO websites that have changing content because they are programmed to believe that if the SEO website is changing, it is alive and perfectly alright. And because of this, search engines will like crawling to your SEO website and will help you rank higher.