Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
Search Engine Optimization - A Blessing For an Online Business
Our team of search engine optimization experts can design an SEO campaign for your home renovation business that generates an ongoing stream of qualified leads. You'll attract more appointments, projects, and long-term clients. And that's the key to higher monthly revenue.
Internet Marketing Produces More Projects
By blending optimization and online marketing for home remodeling specialists, we can position your contracting business in front of your target audience. Imagine the impact you'll have when people use Google to find a bathroom remodeler and see your website displayed within the top listings. When they look for a contractor to build a porch, deck, or room addition, and discover your business ranked in the top positions, who are they likely to contact?
This is the reason search engine optimization for home remodeling specialists is the most effective approach for attracting clients. It places your website in front of people at the precise moment they're actively looking for your services. For marketing on Google, Yahoo, and Bing is the best way to generate more appointments and lucrative projects.
How Search Engine Optimization Works
Search engine optimization catapults your home renovation website into the top listings for your target keywords. It leverages SEO copywriting to engage your audience while catering to ranking algorithms. It employs content syndication and press releases to generate powerful links to your website. Comprehensive keyword research, competitive analysis, internal linking, and on-page SEO tactics are used to further support your site's rise to the top. Marketing through search engine optimization can transform a dull, lifeless website into a lead generation machine.
Online Marketing Transforms Your Business
Competing within the home improvement industry is difficult if your website does not enjoy online exposure. This is the reason optimization and online marketing for home remodeling specialists is so important. Many of your competitors are still relying upon traditional advertising channels to generate leads and projects. The problem is, print ads, Yellow Pages, and direct mail are extremely expensive. What's more, they often fail to produce results.
SEO and internet marketing helps you stand apart from the pack. It differentiates your contracting business and positions you as an authority for interior design, remodeling, and construction projects. And because your target audience is using the search engines to find you, SEO for home remodeling specialists forges the quickest path to them.
Professional SEO For Home Remodeling Specialists Drives Results
Since 1997, our team of SEO experts has created a stunning track record of success by helping our clients dominate the search engines in their industries. As a result, they have enjoyed more exposure, greater sales volume, and higher month-to-month revenue. Our success in search engine optimization recently earned us the coveted "Best In Search" award from search marketing authority, "Top SEOs."
We'll use our expertise in optimization for home remodeling specialists to deliver the same results for your contracting business. When you join us as a client, we'll close our doors to your local competitors and give you exclusive rights to your location. We'll then design a carefully formulated SEO campaign that pushes your website into the top rankings of the major search engines. You'll be able to track your progress through monthly online reports.
Potential clients are actively looking for your home remodeling and renovation services. We'll help them find you on the search engines. If you would like more online exposure for your contracting business, contact us. We're ready to dedicate ourselves to your long-term success.
PPC Vs Content Marketing: Study Results Are In!
When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.
Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?
SEO can be done in many ways. The main (and effective) SEO methods are the following:
1) SEO titles, headers and URL addresses
3) Writing SEO content
4) The use of multimedia
5) Regular updates
This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.
SEO titles, headers and URL addresses
The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".
When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.
Writing SEO content
Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.
For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.
The use of multimedia
Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.
People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.
We hope that we answered your question "What is SEO?" satisfactorily through this article.
SEO (Search Engine Optimization) - Traffic To Your Site
Some visitors will visit your site, because you wisely listed it on your business card, or added it to your e-mail signature, but majority of your visitors will come from search engines.
If you want people to find your personal home page when they search on your name, and for whatever reason your site is not showing up in the results of the most popular search engines, then at worst you will be a little less famous and a little more disappointed.
But, it is much more serious if you are responsible for maximizing the number of prospective customers who visit your company's website, so that they can purchase items online from your company's catalog. If for some reason the search engines are displaying your competitors' sites ahead of your company's, then it could mean the difference between your company making or losing money, and your being promoted to a corner office or demoted to a street corner.
The tremendous popularity of search engines among Internet users, is the primary reason why commercial firms - especially those whose revenue is primarily or exclusively derived from online sales - are willing to invest significant resources in fine tuning their websites to get the best rankings within search engine listings. This practice, and now profession, of "search engine optimization" (SEO), is a critical component of online marketing.
How Search Engine Works
There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.
H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, 'The Basics of Search Engine Optimization'. This article page may surface on the Google search results when someone searches for keywords that are present in the H1 tag like 'SEO' and Basics of SEO'. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
Keyword Density: This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your keywords often, don't over saturate your content. Remember, Google will also consider the use of synonymous keywords.
First, develop a list of all the phrases that you can think of that people might use to find your site - succinct phrases that best describe your business. Then hone that list down to the two dozen most likely phrases. If you have difficulty creating a list of keywords, then take a look at Wordtracker, which is designed to help you optimize your keyword list. At this time, they offer a free trial.
These keywords can and should be located in the text of each page, which is visible to someone viewing the page in a Web browser. In addition, the keywords can be placed in the headings, subheadings, images' captions, images' alternative text attributes (<img alt="">), page titles, and anywhere else that they seem appropriate.
Meta Description: This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
You should bear this in mind when you are wondering why some or all of the search engines appear to be ignoring your new website. It's simply one needle in a humongous haystack. But don't give up hope
Permalinks: This refers to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords "lawn products," it would be optimal for you to have a page with a permalink such as: <a target="_blank" rel="nofollow" href="http://www.gardening.com/lawn-products">http://www.gardening.com/lawn-products</a>.
Backlinks: This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values quality and the bigger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) the better chances you have for being ranked higher in your Search Engine Optimization.
Search Engine Optimization on desktop vs mobile: Is your website mobile friendly?
Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. your product is a mobile app).
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Site Design and Other Factors
While embedding well-targeted keywords within your site is acknowledged to be the most SEO valuable technique, there are other worthwhile elements: smart site design, reciprocal links, and attractive page content. To make your site as welcoming as possible to search engines spiders: organize the pages and links in a logical hierarchy, opt for CSS divs instead of nested tables, use text instead of images for the navigation links (or at least have flawless image alt values), and include a site map (which serves as an index of links to your pages) if the site has more than a dozen pages.
Appropriate reciprocal linking is when two or more sites have links to each other, as a natural result of the surrounding content of each site. This is quite different from - and far more effective than - the so-called "link farms", which are merely content-free pages that contain nothing but links to the sites of paying clients. Search engine firms caught on to that trick a long time ago. Consequently, paying someone to include links to your site among thousands of others, would not only be a waste of your money, but can get your site quickly penalized in the search results, or even blacklisted entirely.
The best way to entice new visitors to your site, whether they are humans or spiders, is to offer free quality content. This will encourage human visitors to check back frequently to see new content, and also to post links to your site on their own sites and in their blogs. This invariably increases your site's estimation by search engines. Having fresh content that matches your targeted keywords and phrases will also result in higher rankings by the search engines, because they always examine words within the context of the surrounding material.
Your SEO strategy should be a long term process
Getting placed on the first page of a Google search doesn't happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.
Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings
Search engine optimization is an increasingly important component of wise website promotion. While an article can only touch upon the major topics within SEO, you likely can see already how important these methods are for improving your site's standings within search engine rankings, and thus in the eyes of Internet users for whom "Google" is now a verb.