Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
SEO (Search Engine Optimization) - Traffic To Your Site
Although hiring an experienced SEO company with a good track record for success is one of the options that are clearly open to any web site or blog site owner, the truth is that many fear the cost.
Actually many webmasters opt for a do-it-yourself option rather than hiring an SEO company or any other SEO expert. However the big question to other newer site owners faced with the same choice is whether do-it-yourself SEO is viable. Does it work? Has it worked for those who have chosen to do their own SEO rather than hire a company?
The answer is that it has worked for those who have been willing to invest plenty of time and resources into quickly learning what SEO is all about and how to go about doing for themselves what they would have otherwise hired a company to do for them. Actually most SEO skills can be quickly acquired by anybody who has an interest in acquiring them. There is plenty of information available online that can be easily found using your favorite search engine. The Online encyclopedia, Wikipedia can also be pretty useful.
Some of the easy SEO skills that anybody can quickly pick up is the selection of keyword phrases to use in the content on the site to attract traffic from search engines. Whether it is a company or an individual expert doing the SEO for a site, keyword phrases are usually a very important part of any SEO strategy.
SEO Bounce Rate - Does Bounce Rate Affect My Rankings?
Google doesn't stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: "Information Retrieval Based on Historical Data."
The abstract of the patent is: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data".
This article has the goal to give a implified representation of this patent + contains recommendations as to what would be the best SEO techniques to obtain high rankings, with a specific focus on links. This article is the opinion of the writer and following recommendation in this article is done at your own risk.
Google's search results have been increasingly difficult to explain and many theories have been developed on what is going on. Most popular is the "sand box" theory, which says that a new site is put in a virtual sand box and has to wait until it has aged before obtaining high rankings. This patent has some excellent information that can explain this phenomenon.
The information that this invention of Google is claimed to retrieve based on the historical data are:
A score is calculated based on the above 3 factors which can then, at least partially, be used to rank the selected pages.
The patent describes a huge amount of historical data. The following is an overview of most items for which historical data can be measured:
- Anchor Texts
Ranking Based On Information Retrieved From Historical Data
The patent describes in quite a lot of detail how selected pages are ranked based on the information retrieved from historical data. This chapter will describe the basic logic applied.
Of all historical data a date of inception is used to determine 4 important values:
- Average Age
- Average Date
These factors can be determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of a page to the average of the site for example tells the search engine if this information is relatively new or old.
Comparing the average age or date of a page to the average age or date of all pages selected for a query (keyword phrase) tells the search engine if the page is relatively new or old. This information can be used to rank the selected pages.
Comparing to an average has the advantage that there is no preset base of rules that determine the rankings of a page. For one query 6 months may be considered new (product descriptions for example) while for another page 6 days may be considered old (news items for example). It all depends on the average age.
This same logic applies to links. In order to determine how popular a page or site is, the average age of all back links tells the search engine if the popularity of the page is recent or not. It makes sense that if most back links have been obtained 4 years ago and that hardly anybody has been interested to link to this page/site since then, that the page is not as popular as the existing back links would suggest.
The patent goes even as far as determining age factors for anchor texts of links.
Information changes over time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally forgotten now, but still have most of its backlinks that were obtained when the page actually was popular. However, if this page all the sudden becomes popular again, and new back links start showing up, the average age of the backlinks will remain high. This will prevent the page of ranking high.
Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change can be a reason to lower the rank of a page.
Even though comparing to averages is a great way to get information about freshness, it fails to recognize smaller events like a sudden increase in popularity of a page. Though detecting changes do help to recognize smaller events, more information can be obtained by detecting trends.
Sudden increases of popularity can be caused by seasonal events like Christmas or the Super Bowl. For this reason the search engine will try to determine trends within pages links, anchor text, content, topics, queries, etc. Detecting trends makes it possible to rank pages higher that would not be ranked high with the standard ranking methods or with comparing to average ages or dates. Google has recognized here a very important fact of information: Relevance and importance of information is (con)temporary.
Detecting Spam Using Historical Data
Having all kinds of historical data available can be used to detect search engine spam. Unexpected events that happen to a site can be an indication of spam. Obviously a strong improvement of 1 single factor would not be a direct indication of spam, generally multiple factors are showing strange behavior when a site is using spam to increase rankings. It would not be in Google's interest to penalize a site for advertising. However, excessive advertising in sites/pages that are totally unrelated will not do your site any good.
Nothing changed in regards to links. This patent pretty much confirms what we already knew and have been explaining to our customers as well. The following recommendations can be helpful:
Keep links related
Related links matter, unrelated links can be considered spam.
Build links on a continuous moderate bases
As the patent describes, the average age of your backlinks should not be too high. It is therefore wise to continue adding backlinks to secure a reasonable average age of all your backlinks. How many you need to add over time depends on your market.
Be better than the average
Very important is to be better than the average, but don't overdo it. It would be expensive and unnecessary.
Focus on seasonal events
A good way to increase the success of your website is to set up text link campaigns for seasonal events. Start your advertising campaign 2 to 3 months before the actual event to give Google the time to find the links and update your site's information with it. After the event you can let these links go again.
Spread links over multiple sites (unique backlinks)
A very important factor is the number of unique websites in your backlinks. Google seems to put a strong emphasis on this factor.
What Is SEO? A Brief Introduction
Search Engine Optimization (SEO) is essentially the process of improving the visibility of your website in a search engine's organic results. (Results that don't include paid ads.) The truth is, if you ask 100 marketers for explanation of SEO, you will likely receive 100 different answers. However, no Internet marketer will denounce its importance, and to see your website succeed, it is vital to at least understand the basics.
Put simply, SEO is the process of improving the quality and amount of leads to your website. By employing proven SEO techniques, your site will show up higher in search engine results. For example, when you need information, you use Google, Bing, or Yahoo because you know that is the easiest and fastest way to find it. The information that shows up on the first or second page of results tend to be the most relevant. By using SEO, you can ensure that your website is listed on the first pages of these results, which means you will have more qualified leads going to your site, and in turn, will acquire more customers.
Optimizing your website may involve editing its written content. The main areas to focus on are page titles, keywords, links within your site, back-links to your site and original content.
How It Works
SEO begins when search engines like Google send electronic "spiders" through the web, reading websites and looking for links to original content. Spiders read the web from left to right, much like you and I do. They follow each link they find and send another spider to read that website, and so on and so forth. Search engines store the data spiders find and make it easier for your site to populate search result pages.
The first step to taking advantage of spider capabilities is to make your site easy for them to crawl. This is most commonly done through creating text links that lead to important pages on your website, such as listing them in your Navigation menu or at the bottom of each page.
Before anything else, search engines send their spiders to your site title and description Meta tag to confirm that your site matches search queries. These are found and changed in your site's source code, and should include keywords your target audience may use when trying to find your services. Here is an example of how the site title and description show up in searches:
Your keywords of dentist, or a specific specialty and your location should definitely be included. When writing your site title, don't forget that humans will be reading this in search results - so don't overload it with keyword phrases. Ensure that it makes sense and reasonably describes what your site does. It is recommended that you also try to keep your site title within 70 characters. Though search engines will read your title up to approximately 120 characters, what people see is limited to the 70 characters on Google, and similarly on Yahoo and Bing. Be sure that your title makes sense and does not cut off mid-word. Titles can be individualized for each page and post on your site. Keep it relevant to the page with the appropriate amount of keywords.
What About Keywords?
Keywords are also important in the copy of your website - make sure your sentences describe your practice and explain what you do while using phrases that people would use to search for your site on Google or Bing. Think about how people search. They would be likely, for example, to type in "Denver dentist" or "Chicago Endodontist."
Since spiders crawl your site from top to bottom, your first few sentences should include your practice name, your location, your specialty, and words like "trusted" and "professional". Remember that visitors to your site will still read these phrases - so filling the copy with too many keywords can become confusing and un-natural. Read your copy out loud to yourself before publishing and make sure it makes sense and flows. Filling your site with too many keywords is also easily detected by search engines, and can result in lower search engine rankings because they consider this "spam".
Links within your site are very important. As previously stated, on your homepage there will be a number of links coming from your main navigation menu to various areas of your site. Links are important throughout your site, and the best SEO includes a balance one link per every 120 words on average. For a page on your site to be as visible as possible to search engines, be sure to include links to other areas of your site.
The process of back-linking is rather simple, but can take time. It entails making sure your site is linked on other websites, which shows the search engines that you're credible, and will result in more spiders crawling your site, which means higher rankings in search results. Certain credible back-links can be created through social media platforms and article sites where you can publish original content. The most valuable back-links, however, are links back to your site from other high-ranking sites that have a lot of consumer engagement. For such a site to link back to you requires time cultivating a relationship through, for example, timely comments on the content or blog of their site. The point is that the people behind other websites need to see yours, like what they see, and post something about your site with a link back to you. Never use "link farms", and be wary of companies that simply link all of their existing clients onto each other's sites.
Content is King
It's been said a lot, and is absolutely true. The best ranking sites have original, informative, relevant content. Recent updates over the past year from Google in particular have started rewarding sites with original content that is updated frequently. What may have worked in the past for sites maintaining a high search ranking no longer work. (For example, keyword stuffing or copied content.) For dentists, case studies and recommendations for patients can make for great content. At Engage Dental, we work with many dental professionals to create a content strategy that is relevant to your practice, and individualized to your personal character and distinctiveness. For example, at Innovative Dental Specialists, photography is a great passion of one of the doctors there, and so we include posts of her local photography.
This article simply touches on the basics of SEO. SEO is always changing, and Google tends to release updates on how their spiders crawl sites quite frequently, so for best results, make sure you are keeping up with these updates and not letting your site get pushed to the bottom of search results. The most important things that Google is always looking for is original content, a balanced use of keywords and appropriate links. At Engage Dental, we work hard to customize sites that showcase your professionalism and your character, following "white hat" SEO practices that keep your site visible to search engines.