Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
Search Engine Optimization Tips - The Tip Of The Iceberg
What is Search Engine Optimization (SEO)?
In simple words, Search Engine Optimization (SEO) can be defined as the Do's and Don'ts of Search engines that if followed properly can improve the visibility of your website which will eventually lead to better sales and promotion of your website, products and services. How?
When you launch a new website it is obvious that you will be among the millions. And among those thousands that even Google doesn't know about their existence. And a week passes by with just one or two visitors with zero contribution. It is obvious to get frustrated. But, it is more obvious to have a question in your mind what other websites are doing so that they are ranking in the first page and what you did that you got lost in the piles of search results? And the only answer is SEO! Hence, from driving visitors to your website to make your website visible in the Google and to earn better sales and promotion Search Engine Optimization (SEO) is only the solution that has no other options.
Search engine optimization is the booster pack that has all the necessary tools to optimize your website for search engines like Google and to make your business visible in the market among your probable buyers. In fact, all the websites no matter what they sell and what services they provide, if they are ranking in the first page then the reason is Search Engine Optimization and nothing else.
Why You Need Search Engine Optimization (SEO)?
Traffic is something that comes at the first because the entire motive of SEO is to gain quality traffic for better sells and services. Hence, SEO is crucial factor for gaining traffic and visitors for any website because without traffic or buyers no business can be exist.
Visibility is very crucial when it comes to e-marketing because unless you gain a good visibility from your traffic there is no way you can promote your business and make better sells. And visibility can only be gain with better optimization of your website including both off page and on page optimization in your website.
Goodwill is always the main concern of any business organization and today when there is so many online businesses, placing your website can be your one more effort to prove your care for your buyers cannot have easy access to your services and updates. Your website can not only update your customers about the changes you do in your services and facilities but it also helps to bind them so that you don't lose even those who are far from you.
- Going Global:
Going global use to be a dream decades ago and nearly impossible even if the business organization was strong because there was the huge gap between developing and under developed countries and means of supplies were very rare. But, today this opportunity is easy and even small businesses can serve their clients who live beyond the seven seas.
- Easy and Economical Marketing:
Online marketing is economical and easy as well. When compared with the off web marketing your expenses are very high because you need manpower to promote and the cost of advertisements are also very high. But, with the growing web surfers business marketing has become very economical because even the social bookmarking sites like: www.facebook.com offers your advertisements low cost whereas the features they provide are enormous. Similarly, it is easy because you can promote your business with a click and completely reduces your manpower budget.
All of the above listed advantages are worthy only if you rank well in Google and other major search engines. With poor placement and zero page rank no customers will know your existence in the internet and there is no question of building goodwill.
Black Hat and White Hat SEO:
Black hat and white SEO is two different stream of SEO which are distinctly different from one another. Black hat SEO represents those people who are engaged in unethical SEO practices like: keyword stuffing, link farming and article spinning which can seriously hamper your website and your online business. Google is found to banned and delist such websites who are engaged in such practices.
Similarly, white hat SEO is the ethical way of competing in the search engine to gain desired page rank following the do's and don'ts of Google.
Free Search Engine Optimization (SEO):
Free search engine optimization is "IMPOSSIBLE" but when it comes with free there are many things that hurt later. SEO being such an amazing tool to generate millions of dollars from a website that just needs regular optimization and quality services can never be free. But, to aware you there are many bad apples in the sack of SEO that has often found to hurt people.
Going for cheaper SEO services or looking for free items can really hurt your website reputation and using black hat SEO which many so called SEO's use can collapse your website performance and even Google can ban you forever. Hence, we highly suggest go for the real ones rather than looking for free and cheaper which can later result worst.
First Place Guarantee in Google:
There are many SEO related websites that often guarantee you the first place in Google. These are the bad apples in the SEO sack because when it comes to SEO no one can guarantee you the first place because Google itself doesn't guarantee these things. And if there is someone then I highly suggest you to quit before waiting those SEO's to hurt you.
Possible Guarantee for the First Place:
Although no one can guarantee the first place there has been many incidents where some SEO companies has proved this but the trick they do is simple and unethical. These SEO companies simply find the keywords which are related to your business and optimize your website in those keywords which though relates to your business but has no search queries from the visitors. Hence, optimizing your website in such keywords where buyer has no interest can give you the first place but will eventually end with zero traffic and sells. Hence, this trick is to mislead the website owners and to loot them which are unethical SEO that should be avoided.
What is SEM?
SEM refers to Search Engine Marketing which is another strong tool for online marketing. Most of the SEO consultant services also offer these services. In general it is the combination of SEO and PPC to boost your Google placement and boom your traffic.
Places to Report Spam:
If you have encountered any spam or any SEO related website has deceive you then there are places where you can complain and necessary action can be expected. Websites like: " http://www.elsop.com/wrc/complain.htm "has all necessary list of websites that can help you to fight against internet crimes and other fraud websites.
Author: Kiran Bista
Search Engine Optimization: A Must Online Marketing Method Website Owners
Search engine optimization, which is frequently referred to as SEO, is the process of increasing the amount and quality of traffic generated to a website or other Internet based property from search engines' natural/organic ranking results for specific words called keywords. For this article, I will use the term website to refer to all Internet based properties.
The popularity and importance of search engine optimization is based primarily on the fact that statistical data has proven time and time again that the higher a website is ranked in search engine ranking results, the more likely the chance that individuals will click the website link and visit the website.
Moreover, marketing research has shown over the past decade that the quality of visitors that search engines deliver to websites traditionally ranks as the best or one of the best sources of traffic for websites in relation to website conversions for sales, signups or other marketing goals set for websites.
The term SEO in relation to search engine optimization is also used at times to refer to search engine optimizers, who are consultants that mange and facilitate the development and completion of search engine optimization projects for their clients. Also, these individuals can be employees who conduct SEO projects in-house for their employers.
Search engine optimizers may provide their services strictly for search engine optimization or as part of a package, which includes other marketing services.
In general, SEO was created as a method of improving websites' search engine ranking results. Moreover, at the core of conducting search engine optimization, there are two general methods used to optimize websites, which are on-site and off-site optimization.
As the terms imply, on-site optimization involves using techniques that are focused directly on the website and off-site optimization involves aspects that effect a website that are not directly on the website.
The reason why search engine optimization has a noticeable effect of improving a website's rankings is because all search engines have at the core of their existence a computer program, which is called an "algorithm". This program manages to a large degree almost all the various operations of search engines.
Thus, SEO is used by individuals and businesses to optimize websites for search engine ranking results based on either perceived or actual knowledge pertaining to the functions, directions, retrieved website data and instructions utilized by search engine algorithms to determine a website's search engine ranking for keywords or keyword phrases.
What makes search engine optimization very challenging is the fact that every search engine has an algorithm that was created specifically for its own search engine; so each algorithm is unique and ranks websites using different criteria and factors and/or places various levels of importance on the criteria and factors.
Moreover, search engines are very protective of their algorithms; so all aspects of the algorithms' operations are tightly guarded. Therefore, the algorithms are always being changed from time to time to prevent anyone from trying to determine the exact or close to the exact factors and criteria used to rank websites in their ranking results.
The better an individual can evaluate how search engine algorithms determine their search engine ranking results and can utilize search engine optimization to optimize websites based on his or her evaluation findings, the better the likelihood of the individual being able to improve a website's rankings through the use of search engine optimization.
SEO Website: How to Optimize Your Website
Whether you're a SEO pro or beginner in training, executing some advanced on-site optimization techniques is a fairly straightforward process. The main idea is to be somewhat creative in how you use keywords throughout the content of your website. The trick to being effective is developing a cohesive structure of pages that are both keyword optimized and creatively organized with respect to your keyword targets.
The actual keyword optimization process involves how we use certain phrases in specific areas of the page, like the page title, meta description, headers, strong tags, body copy, etc. In this article, I am taking a step back to acknowledge the actual blueprints of the site, or the organization of optimized pages, that contribute to greater SEO performance.
Organizing Optimized Pages
The way in which you plan and structure the organization of your pages is a key aspect of SEO and on-site optimization. In a general sense, you want to focus the optimization of each page on only one precise keyword target and perhaps a couple variations. However, you can take the page-planning process a bit deeper by strategically creating an optimized architecture of keyword relevant pages.
Creative organization of your optimized pages can have a momentous effect on your SEO efforts. By this I mean structuring the pages of your site so they build upon your site's contextual relevancy (or 'keyword relevancy'.) Here's an example:
Let's say we're optimizing a hair loss site for a new keyword category around 'hair loss treatment.' We will most likely create a new page that is optimized for that particular keyword; however, we can take the optimization one step further by building out a number of supportive pages.
Depending on the nature of our website, we may want to roll out additional pages that focus on hair loss treatments for men, for women, natural treatments, and so on. The idea is to establish optimal keyword relevancy by building out a new tier of pages that target more long-tail keyword variations.
Linking Optimized Pages
In addition to the way in which we organize our pages, we must also consider the manner in which we link our optimized pages. Proper linking of such pages can have a momentous SEO impact and sometimes lead to greater exposure in the search engine results.
The important thing to keep in mind is to ensure that linked pages are relevant to one another. For instance, if we optimize a page for 'hair loss treatments' we may include a link on in the content that points to other deeper pages, such as 'natural treatments for hair loss' and 'hair loss treatments for men." This is all good so long as the link makes sense in the content of the page (often in a paragraph that is somewhat related to the link.)
There are two forms of links in which you will want to consider when linking related optimized webpages on your site. They are:
- contextual links: links that are built in the copy of a page, such as in a paragraph of text
- crumb trail links: the links that represent the various page levels, often seen above the first header of a page (typically on all pages of the site)
The crumb trail links are pretty straightforward, and will often be integrated site-wide. Implementing crumb trail links is a great SEO move, for it ensures all relevant pages are linked together based on the user path or overall page depth of the site.
Contextual links must be built with users in mind. Before building a link in a paragraph of text, ask yourself if the link would make sense from a usability standpoint. This underscores the importance of contextual relevancy while building internal links. If the paragraph or block of content is about a certain topic, make sure that any links in that content are somewhat relevant to the text.
When you look at well-optimized websites, they are often very deep and rich with valuable content on numerous pages. Each page is often decently keyword optimized for a specific search term, and each page is often organized into a certain keyword category.
One of the best analogies for on-site optimization is building a textbook. The title or focus of the story is supported by numerous chapters, and each chapter is supported by numerous sections. The textbooks that are chosen for students are those that are well organized and offer a wealth information. Keep this in mind when organizing and optimizing the pages of your website.