Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
The Nature of the Internet Marketing Online Business
In this era of recession, one of the most popular strategies adopted to be in touch with customers is Search Engine Optimization. It is the best way to advertise a product or service. In fact, internet marketing gets a boost with the use of SEO techniques. SEO or search engine optimization works on the basis of content, keyword and back links.
SEO developers assure their clients about the type and variety of content required for their website. Content is expected to be rich in information, quality and vocabulary and target the right audience. SEO techniques are also used for locating the keywords for the product or service. There are several keywords used for content writing on a specific topic, however; the best and most commonly used keywords which relate to the product or service are selected using SEO techniques.
Search Engine Optimization also works in creating effective resource box. From this place, the client actually gets connected to his customers. If the article or content is presented in prolific manner, the traffic is bound to visit the website quite often.
Promoting such product or service is also possible with social media marketing. The technique has fast emerged as a source of viral marketing where information is passed among the people in network within seconds. Social media marketing came into existence when new applications to create a network of people came into existence. On a single networking platform, several applications are used and messages are shared. You can view messages quite easily and share them among people who are close to you in your life and profession.
Along with Search Engine Optimization, SEO developers don't forget to work thoroughly with graphic design. Designs attract and appeal. The graphic design developers have the potential to design the websites using the best web design software. They not only aim to enhance the appeal but provide a quick means in the form of website to keep the clients visiting quite often. Graphic design people are accommodating updates several times a year to suit client requirements.
It has become quite impossible to stay without Search Engine Optimization. New ideas and techniques are introduced every day on the net platform. Every website owner intends to receive maximum number of visits. Maximum visits should be fruitful. It is expected to be converted into generating revenues for the company. At the same time, it is significant to keep in mind the use of right and correct information. The information shouldn't be misleading and difficult to understand. It must carry a purpose. The purpose to sell the product could be well-achieved by using other internet marketing tools like affiliate marketing. Every time, someone clicks on an advertisement, the client is bound to pay the person who has agreed to display the advertisement. With pay per click and pay per sale options, it is quite easy to make customers, somewhat, permanent clients of the organization. Search Engine Optimization techniques are, thus, considered the best web marketing tools to establish connection with prospective buyers.
Website Optimization - Good Overall Optimization is Key
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.
When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword "float tube" as well as it should be. They also informed me that the site's Google PageRank is only 4/10.
Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told "there are only 192 sites that link to yours, according to Google's database" and they searched for "float tube" and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.
First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.
Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didn't do their job, free or otherwise. When you offer "keyword analysis" The first thing you should do is check the "keywords" meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.
Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000's of fishermen on a regular basis and our client has been able to capitalize on it.
The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.
Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net24's "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.
Quality content can do more for a site's success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!
Overall website optimization is what we call the Net24 "Equation of Success". The four part equation is simple. Good website design + good title, description and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.
In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing's search rankings, good overall optimization and quality content played the key roles in the success of the project.
Note: A year ago I corrected what I perceived as a mistake in FKP's keywords and got back on track with the correct spelling and have achieved good results. FKP Fishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.
Internet Marketing - SEO Vs SEM
Guarantees ranking in a Specific Time
If an SEO company guarantees page rank in a specific period, especially if it is a relatively short time, you should not do business with them. This is worth mentioning since Google does not rank pages on a daily basis. As a matter of fact, Google ranks only every once in a while. That is why no matter what it does, an SEO company cannot guarantee a definite page ranking. Google compares your page to other pages, which is also based on the number of other pages competing with a particular page.
Perhaps the most important thing to keep in mind when it comes to SEO ranking is that rising to the top usually takes time. Nobody can accurately tell where a page's ranking will fall. The truth is, you can only get fast SEO results when they are done poorly using shady SEO techniques. Poor SEO will not work over a long period of time, meaning your business will not find it useful.
Uses Keyword Stuffing
Keywords should be used effectively in order to achieve good SEO. Keyword stuffing is the worst mistake an SEO company can ever make when using keywords. This technique involves the excessive use of keywords in web page content. Keyword stuffing may result to a website being penalized on search engines. This could lead to a company losing traffic, and its reputation being ruined.
Unsolicited SEO Company Offers
Nearly all of the unsolicited SEO company offers are spam. Usually their offers mention that they visited your site and want to help. The help they give seems like an incredibly great deal, but as earlier mentioned, if an SEO deal is too good to be true, then it probably is. When such offers appear in your inbox, just ignore them. You certainly wouldn't want to do business with this type of company. Their offer will certainly not help you in any way.
Services that are Either Underpriced or Overpriced
There is a saying that goes "you get what you pay for". However, when it comes to SEO, you have to be cautious of both underpriced and overpriced services. To know what company to decide on, search on the reputation of different companies before agreeing on their prices.
Massive Search Engine Submission
Nearly all SEO companies promise to submit your content to every major search engine. However, there is no need for an already remarkable site to submit articles to search engines. In addition, Google, Yahoo and Bing warn that, when you always submit content to major search engines, this can actually hurt your site, and this is exactly what you want to avoid.
Not Targeting the Right Keywords
You will not benefit from an SEO company that targets the wrong keywords. When choosing the keywords, you need diversity to draw in more traffic, but see to it that your keywords are relevant to your content. If not, this could ruin your site, as well as its reputation.