San Mateo SEO Specialist, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Search Engine Optimization Companies For Small Business

SEO Company Will Cost A Fortune, So Can You Do It Yourself?

This article focuses on the benefits of local SEO (Search Engine Optimization) and compares it to SEO on a larger scale, perhaps like what big brand names have to engage in.

Search Optimization is effective, but it is more so effective for a local business because of the limitation in the area of service.

With local SEO, you can ensure that your business targets a very specific group of customers that are within the vicinity of your local business.

Search Engine Optimization Definition

Search Engine Optimization, also referred to as SEO, search optimization and website optimization is the practice of "optimizing" a website property so that it is found on search engine search results when individuals type in keywords and phrases that are relevant to the web property's subject matter.

In other words, it is how websites attract targeted and relevant traffic from all those who are searching for it.

Application of SEO Strategies - On Page and Off Page SEO

SEO is executed in two ways, on page and off page. On page SEO refers to edits made to a web property's physical features such as the website's title, description, keyword, body content, sub headings, links as well as the code (meta tags) that is not visible to the naked human eye.

Off page SEO strategies involve link building, social bookmarking, social sharing, video marketing, blogging, commenting on forums, and pretty much anything else that does not impact the physical website itself.

The internet works on the basis of keyword uses. When someone searches for particular keywords, search engines do their best to provide an exact match that would satisfy the search query. The better and more targeted this exchange becomes, the more a search engine's credibility increases and the more users continue to use it.

Keyword Research - Critical Pillar of SEO - Gauging Supply and and Demand Measures

Keyword research is critical to SEO, and is the first step that needs to be executed to engage in effective SEO. Without proper on page SEO, all off page SEO efforts are temporary and short term in nature. In other words, before going out there and investing in internet marketing, one has to make sure their website is sound fundamentally.

Get your house in order before you start marketing it and bringing guests in. Without a properly structured website using the relevant and appropriate keywords, marketing efforts will not be as effective, and will completely die off if one was to stop investing in them on an ongoing basis.

Because the internet works on the basis of keywords, it is important to understand what keywords people are searching for in your industry or niche. The amount of searches conducted on the internet for a particular keyword is referred to as the keyword's demand. The supply on the other hand measures all the outstanding websites on the internet that are competing for that keyword.

As you can imagine, a healthy balance of high demand and low supply is what you want when selecting the keywords to target in your business. It does not make sense targeting search terms that no one is searching for. At the same time, it is not smart trying to outrank websites that are ranking for super competitive keywords. It is possible and we have done it repeatedly, however it takes more time and resources.

Benefits of Local SEO - Separate Yourself from the Rest

Given keyword research is critical and the basis of effective SEO and thus website performance, local SEO narrows your playing field significantly. For example, if a local state based SEO firm was to cater to the entire Nation or world, then a State specific name wouldn't be appropriate. But because the firm mainly operates in the State itself, then a name that reflects its locality makes most sense for the business.

Why? Remember I talked about supply and demand above. Do you think there is more or less supply of SEO firms in the State relative to the entire country? By targeting a narrow or small geographical area, the business is inherently limiting the competitive landscape and giving itself the best opportunity to shine as the best internet marketing company in the State in which it operates. This is increasing the odds of ranking high above the competition on search engines when people in the local area are searching for a local SEO firm within the State itself.

Local SEO has several other advantages. For example, I know for a fact that not every small local business in your area is leveraging the power of SEO, therefore you have a high likelihood of outranking them and therefore attracting more business through your online marketing initiatives.

Can there be a conflict of interest on the business' part? There can, and that's why the business should only take up one client in one industry in one city. For example, the firm should not perform SEO work for two dentists who are both located in Irving, Texas unless of course they want to be found for different key terms. There are sub specialties within dentistry. One might be a general dentist while the other may be a specialist in dental cosmetic surgery. You can just see how local SEO will come into play here.

What I always say is "What Good is your Good Looking & Expensive website when No One can see It?" Therefore, it is best to apply local SEO to get more visibility and attract more business.

Website Search Engine Optimization

Search Engine Optimization Tips - The Tip Of The Iceberg

I run an SEO article service in the UK, and am faced with the same problem dozens of times every day: how to write a great title. There's no doubt at all that when you're writing SEO articles it is imperative that your title works. But what is really meant by an SEO article title that 'works'? Works for what, exactly? Or for whom?

An effective SEO article title has to achieve three things:

1. Your article title has to appeal to real people, encouraging them to click on the link and read your article.

2. Your article title has to honestly represent the content of your article.

3. Your article title has to be optimised for the search engines as thoroughly as your article body.

This is perhaps a simplistic view, but one which is useful as a start nevertheless. Let's take each of those points in turn and understand what's meant by each one, and then think more carefully about what's meant by optimising your title for LSI rather than merely SEO.

A Title Must Attract Attention

Clearly there's precious little point writing the world's most useful, most perfectly written and most entertaining article if you let the whole thing down with a title that provides all the stimulation and excitement of a damp leaf. Whether your SEO article is listed in the search engine results pages or within the pages of an article directory, it is almost always going to be the title of your article which people will see first, and often that's all they'll see.

Your title must therefore give people a reason for clicking it and finding out more. Unless people click the links that take them to your article the page on which it has been published will receive virtually no traffic, resulting in your backlinks having almost no effect.

Remember: backlinks on their own do almost nothing - you need to ensure that the pages on which those backlinks appear receive a good volume of traffic, and that's only ever likely if your title is well written.

A title should give enough information to arouse curiosity, without giving so much information that the article seems relatively unnecessary.

Your SEO article title might be written as a question - often a good tactic because by asking a question you almost force the reader to become actively engaged; whether they like it or not they'll probably be subconsciously answering your question as they read it.

Including a number in your title is also a successful approach, since this implies real, hard, useful content that's well structured.

A Title Must Be Honest

Some SEO article marketers use a title a little like a worm on a fishing line, hooking the reader in with what seems like a very tasty offering, only to let them down when the reality is revealed.

Many of the most reputable and worthwhile article directories will not permit this abuse of trust, and your articles will simply not be published. But even if your articles do manage to get through, fooling your readers is hardly a good way of representing your business.

After all, once your reader has been fooled, they'll be well aware of this fact, and will be very unlikely to click your author resource links in order to find out more about your website. Once you've abused their trust and misled them, they're very unlikely to consider trusting you a second time.

This is a huge mistake, since you already attracted their attention - you had caught yourself a reader, but then let them get away through your own laziness. If you want business, then you need to write titles which will be appealing and engaging, but maintain that appeal by fulfilling the implicit promises you're offering.

A title that suggests you'll be telling the readers how to get hold of a free iPod when in fact your article only tells them where they can buy discounted iPods is likely to result in you maintaining a fairly untouched stock of iPods yourself.

A Title Must Be Optimised For LSI, Not Just SEO

It is astonishing how many SEO article service providers still don't seem to understand the real difference between SEO and LSI, and every day I come across stacks of SEO articles written in such a way that Google's LSI (Latent Semantic Indexing) will simply ignore them entirely.

I've already written many articles on LSI, and there isn't room in this article to cover the whole topic, but I will fulfil the promise of my article's title by giving you the following rules and examples:

1. Use your keyword, but don't abuse your keyword. In other words, make sure your keyword or keyphrase appears once near the beginning of your title - and nowhere else in the title.

2. Think semantically - what other words share virtually the same meaning as your keyword? Now, don't make the same mistake other people do who don't know what LSI means - avoid using those semantically identical words. Why? Because as far as Google is concerned, 'horse' and 'pony' are virtually identical in meaning. Creating a title along the lines of 'How To Look After Your Horse, Pony, Foal, Mare Or Stallion' will, as far as Google is concerned boost your keyword density to around 50% - article suicide.

3. Think about LSI - what contextually relevant words might Google expect to see within your title? If your article is about horses, and your keyword is 'horse', then in terms of LSI, words that might be expected to appear within the title could be 'stable', 'groom', 'ride' and so forth. Include one or two of these if relevant and possible.

If you're not sure about LSI, or even SEO, then gambling with your article marketing is rarely likely to pay off. The world of SEO article marketing is extraordinarily competitive; there is no such thing as a near miss in terms of optimising for the search engines or marketing your website through the use of articles. If in doubt, speak to an SEO article service that can make sure that for your business the letters LSI don't stand for Lost, Sunk and Invisible.

SEO Article Tips - Optimising Article Titles For LSI

About 5 years ago, the web has seen an explosion of social websites. From social networking to social bookmarking, from digging to stumbling, the web has changed significantly. Finally, the internet has reached a stage, where it lives up to its earlier goals of freedom, democracy and independence.

Yet, we see hundreds and thousands of companies and individuals trying to manipulate search engine rankings through old SEO techniques. We see link farms still existing and people are still buying high PR links. SEO has become hogwash and people are spending huge amounts of time and money on nothing.

If you look beyond, Search Engines themselves have lost ground when it comes to traffic. Earlier everybody started on Google and that was their home page. Today, most people's home page is Facebook or orkut. The social web is here and you can remain in denial and suffer or accept it and progress.

Here I would like to introduce the concept of Online Visibility Marketing. OVM is a term that I coined while sipping a cup of coffee last night. So, what do I mean when I say OVM?

OVM is a blend of SEM, SMO, SEM, Social Marketing and Viral Marketing. Basically, OV or Online Visibility is exactly what it means, how visible are you on the web. Not your website, not your blog, how visible are "YOU" as a brand.

Whether its on the Search Engine or on social media sites or whether its your text ads that are appearing. Online Visibility is the sum total exposures that you are presenting on the web.

For example for a client of mine, which was engaged in Traditional SEO with us, we got him "visible" on the 2nd position for one of the most highly competitive keywords you can imagine and that too in two days! It would have taken at least 18 months of article submissions, directory submissions and other SEO efforts to get in the Top 10 for this keyword.

Don't get me wrong. I am not advertising some new "fad marketing" that is going to come and go. Nor am I talking about some "tricks". I am talking to you about the future of the web. And because the internet has such a furious pace, the future is not tomorrow, its NOW.


California Digital Marketing Consultant