Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
Online Visibility Marketing (OVM) - The Future of Online Marketing
Outsourcing has its own impact and none can defy this fact...Expanding feet of technologies and globalization have simplified the business and now no one hesitates in outsourcing his/her work to other. Outsourcing has increased the workspace as well as the cost effectiveness.
However outsourcing made impacts on entire world, it became a special benefit for developing countries, such as, India, Brazil etc. Nowadays, there are many multinationals, which are outsourcing their needs to companies located in these countries. Such advantages unexpectedly enhanced the significance of outsourcing in the business world and accordingly, today almost every business has its backbone in the form of outsourcing or farming out of services.
Basically, outsourcing services is a development of the traditional style of business management, which includes diversified version of business contract out. In outsourcing processes, a company works with a clear understanding of needs and its proper execution. It helps a company in garnering worthy solutions as well as availing it on a much-reduced cost. It is considered an aggressive mode of business process. Also known as BPO (Business Process Outsourcing), it involves farming out of Information Technology, Tech Support, Assistance service and many more facilities.
Business processing has its different arms in terms of Legal Process Outsourcing and Knowledge Process Outsourcing.
o Outsourced working style has completely changed delivery procedure; though contracting out of work has much to deal with accuracy and efficiency, now companies are proffering solutions that are done with dedication.
o Outsourcing of services also helps you in availing expert and skilled services and getting a facility that is specifically designed by an expert. As an instance, if you are needing a solution with exceptional efficiency, you can outsource your need to a Subject Matter Expert and get the service you are looking for.
o Outsourcing also helps you in enjoying the latest trend of business, as to offer satisfaction to clients; companies keep adapting the latest form of working style and offer the service accordingly. It helps you in enjoying a service that is ahead of the time as well as efficient. So, if looking for a much professional service, outsource your need.
SEO Company Will Cost A Fortune, So Can You Do It Yourself?
This article focuses on the benefits of local SEO (Search Engine Optimization) and compares it to SEO on a larger scale, perhaps like what big brand names have to engage in.
Search Optimization is effective, but it is more so effective for a local business because of the limitation in the area of service.
With local SEO, you can ensure that your business targets a very specific group of customers that are within the vicinity of your local business.
Search Engine Optimization Definition
Search Engine Optimization, also referred to as SEO, search optimization and website optimization is the practice of "optimizing" a website property so that it is found on search engine search results when individuals type in keywords and phrases that are relevant to the web property's subject matter.
In other words, it is how websites attract targeted and relevant traffic from all those who are searching for it.
Application of SEO Strategies - On Page and Off Page SEO
SEO is executed in two ways, on page and off page. On page SEO refers to edits made to a web property's physical features such as the website's title, description, keyword, body content, sub headings, links as well as the code (meta tags) that is not visible to the naked human eye.
Off page SEO strategies involve link building, social bookmarking, social sharing, video marketing, blogging, commenting on forums, and pretty much anything else that does not impact the physical website itself.
The internet works on the basis of keyword uses. When someone searches for particular keywords, search engines do their best to provide an exact match that would satisfy the search query. The better and more targeted this exchange becomes, the more a search engine's credibility increases and the more users continue to use it.
Keyword Research - Critical Pillar of SEO - Gauging Supply and and Demand Measures
Keyword research is critical to SEO, and is the first step that needs to be executed to engage in effective SEO. Without proper on page SEO, all off page SEO efforts are temporary and short term in nature. In other words, before going out there and investing in internet marketing, one has to make sure their website is sound fundamentally.
Get your house in order before you start marketing it and bringing guests in. Without a properly structured website using the relevant and appropriate keywords, marketing efforts will not be as effective, and will completely die off if one was to stop investing in them on an ongoing basis.
Because the internet works on the basis of keywords, it is important to understand what keywords people are searching for in your industry or niche. The amount of searches conducted on the internet for a particular keyword is referred to as the keyword's demand. The supply on the other hand measures all the outstanding websites on the internet that are competing for that keyword.
As you can imagine, a healthy balance of high demand and low supply is what you want when selecting the keywords to target in your business. It does not make sense targeting search terms that no one is searching for. At the same time, it is not smart trying to outrank websites that are ranking for super competitive keywords. It is possible and we have done it repeatedly, however it takes more time and resources.
Benefits of Local SEO - Separate Yourself from the Rest
Given keyword research is critical and the basis of effective SEO and thus website performance, local SEO narrows your playing field significantly. For example, if a local state based SEO firm was to cater to the entire Nation or world, then a State specific name wouldn't be appropriate. But because the firm mainly operates in the State itself, then a name that reflects its locality makes most sense for the business.
Why? Remember I talked about supply and demand above. Do you think there is more or less supply of SEO firms in the State relative to the entire country? By targeting a narrow or small geographical area, the business is inherently limiting the competitive landscape and giving itself the best opportunity to shine as the best internet marketing company in the State in which it operates. This is increasing the odds of ranking high above the competition on search engines when people in the local area are searching for a local SEO firm within the State itself.
Local SEO has several other advantages. For example, I know for a fact that not every small local business in your area is leveraging the power of SEO, therefore you have a high likelihood of outranking them and therefore attracting more business through your online marketing initiatives.
Can there be a conflict of interest on the business' part? There can, and that's why the business should only take up one client in one industry in one city. For example, the firm should not perform SEO work for two dentists who are both located in Irving, Texas unless of course they want to be found for different key terms. There are sub specialties within dentistry. One might be a general dentist while the other may be a specialist in dental cosmetic surgery. You can just see how local SEO will come into play here.
What I always say is "What Good is your Good Looking & Expensive website when No One can see It?" Therefore, it is best to apply local SEO to get more visibility and attract more business.
Importance Of SEO (Search Engine Optimization)
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.
When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword "float tube" as well as it should be. They also informed me that the site's Google PageRank is only 4/10.
Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told "there are only 192 sites that link to yours, according to Google's database" and they searched for "float tube" and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.
First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.
Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didn't do their job, free or otherwise. When you offer "keyword analysis" The first thing you should do is check the "keywords" meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.
Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000's of fishermen on a regular basis and our client has been able to capitalize on it.
The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.
Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net24's "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.
Quality content can do more for a site's success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!
Overall website optimization is what we call the Net24 "Equation of Success". The four part equation is simple. Good website design + good title, description and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.
In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing's search rankings, good overall optimization and quality content played the key roles in the success of the project.
Note: A year ago I corrected what I perceived as a mistake in FKP's keywords and got back on track with the correct spelling and have achieved good results. FKP Fishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.