Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
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You should never stop testing your Internet marketing strategy - what works today very well may not work tomorrow. Times are always changing in the Internet realm, which is why it's highly recommended that you regularly review and analyze the results of your strategies. You may find that your plan needs a bit of tweaking. But what's really the best for your business? Should your company invest more in PPC management or content marketing?
The answer you'll receive will greatly depend on who you're asking. For instance, a PPC management company will obviously promote their services. However, if you're consulting with an expert from an SEO services company that specializes in business development, then you're going to get a more in-depth answer.
Choosing between the two takes deeper consideration, since there are multiple factors that play a role in the effectiveness of either strategy. Some marketers will say that PPC is the way to go if you're looking for quick leads, but if you're looking to boost social media engagement and bring in more qualified leads, then content marketing is the route to take.
To date, content writing has been viewed as the long-term strategy, while pay-per-click is viewed as the short-term strategy. But enough of the opinions, let's see what the data says.
Content Generates Steady Traffic
In a report released by Customer Magnetism, it was found that content generated a steady flow of traffic much longer than pay-per-click ads. In the beginning, paid adverts were generating significantly more leads, but this traffic dropped off severely after about three months. However, over the course of two years, articles and blogs held their ground in lead generation.
Content Brings Quality Leads
In data collected from analytics, it showed that content produced ten times the amount of traffic and three times the leads. Although the quality of the leads weren't high at first, over time, the volume of traffic eventually produced qualifying leads.
Increased Social Shares Using Content
You don't get social shares by using paid advertisements. Content is king when it comes to producing inbound links and social media shares. You just need a good strategy created with the assistance of an SEO company.
PPC Great for Short-Term Initiatives
One way to include pay-per-click in your marketing efforts is to create seasonal advertising campaigns. Startups can also boost traffic to their websites while in the beginning phases of their business. Working with a PPC management company is ideal if you want to ensure your strategy produces the best quality leads possible.
Local search engine optimization should always be part of an SEO strategy, with the ultimate goal of directing local traffic to your website. The goal of any strategy...
It's a fact that Internet users make their search for businesses, products and services "location" specific. Especially when searching for a "brick and mortar" business.
As an Internet marketing tool, local search engine optimization is widely used to attract local customers. This makes the search more specific, and thereby, increases the traffic to your website.
It also helps your website achieve a higher Page Rank in local search engines.
The ultimate result is more traffic to your website from interested buyers for your services, allowing you to earn higher profits on your investments.
Local search optimization strategies drive high quality visitors to your websites, and thereby, assure you of getting your products and services in front of your targeted audience.
A well planned local search optimization campaign generates good results and helps visitors to actually locate your business. Opportunities to establish direct contact is higher, resulting in successful lead conversions.
Increasing the visibility of your website on the web is essential for the success of local search optimization. There are several ways to accomplish this, which include:
· Google Places
· Google Maps
· Press releases in local directories
· Company listing submissions in web directories
· Local city search
· Setting the geographic preference in Google's Webmaster Tools
· Mobile search
· Community search
· Including contact information within a tag
A local search engine optimization service provider uses all of them to provide the best of services for the benefit of your business.
This process would begin by performing the following tasks:
Evaluate the Current Performance of Your Website
The first step is to perform an in depth analysis of the performance of the website. This helps to plan the later stages of the campaign. The inbound links and search engine rankings of your website along with the type of traffic the website is currently receiving. The current local presence of the website is also evaluated.
A preliminary report is prepared on the data which is considered to be a guide to evaluate the success of the campaign. Then, keyword research would be performed, looking for keywords that are relevant to your business.
Next, the campaign is laid out. After that, additional optimization can be achieved with local PPC (Pay per Click) or link building strategies.
Website Submitted to Local and Nationwide Directories
Another way to increase your website's rankling is to gain as many quality inbound deep links as possible. This can be done by submitting your website to local directories, search engines and nationwide directories.
GEO Targeted PPC Campaign
Choosing a GEO targeted PPC campaign can be far more profitable in attracting local traffic. This will separate the paid traffic on the basis of location. Keep this factor in mind while designing PPC ads that appear eye catching, but also include the right keywords to capture the attention of the reader.
Make Sure Your Website is Optimized
There are things that can be done to "fine tune" the optimization of a website.
Adding content, updating old content with new discoveries made after keyword research, and including local terms to grab the attention of targeted visitors. Changes in the websites headers and footers, meta tags and changes in the internal linking system.
Analyze Monthly Reports
Always measure the results of your site's progress and the success of your campaign through monthly reports. These reports will highlight the changes in the number of inbound links, search engine rankings and the quality of traffic your site is getting.
Any positive or negative results indicated in the report will allow you to make changes to the campaign to improve results further. Reviewing analytics and the search engine performance will guide you in making your campaign better, so you can earn higher profits from your website.
The importance of local search engine optimization should never be underestimated in gaining GEO targeted traffic to your website and guaranteeing a good local online presence.
SEO For Home Remodeling Specialists - Generate Qualified Leads and Clients
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.
When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword "float tube" as well as it should be. They also informed me that the site's Google PageRank is only 4/10.
Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told "there are only 192 sites that link to yours, according to Google's database" and they searched for "float tube" and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.
First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.
Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didn't do their job, free or otherwise. When you offer "keyword analysis" The first thing you should do is check the "keywords" meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.
Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000's of fishermen on a regular basis and our client has been able to capitalize on it.
The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.
Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net24's "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.
Quality content can do more for a site's success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!
Overall website optimization is what we call the Net24 "Equation of Success". The four part equation is simple. Good website design + good title, description and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.
In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing's search rankings, good overall optimization and quality content played the key roles in the success of the project.
Note: A year ago I corrected what I perceived as a mistake in FKP's keywords and got back on track with the correct spelling and have achieved good results. FKP Fishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.