Los Altos Web Marketing Company, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Website Search Optimization

Benefits of Local SEO, or Search Engine Optimization

Let me start by saying that Google are not out to hurt small businesses however they often do. For many small business owners the idea of being on the first page of Google for meaningful phrases within their industry is very attractive. If done properly Search Engine Optimisation (SEO) can have a massive impact on the visitors and ultimately sales or leads a small business generates through their web site.

The problem is most small business owners want to target the most generic of phrases i.e. "New Car" which has a huge amount of searches each month and so is very competitive and therefore a small business would have to invest a lot of time and money to achieve this. Often entry level SEO Companies will promise the earth when it comes to delivering phrases like this and will often give unrealistic time frames and unrealistic costs. The problem here is that it takes a small business 3-4 months sometimes to find out that these promises are unrealistic and therefore 3-4 months have been wasted not only from a cost point of view but from a lead generation / sales point of view.

There are other issues when it comes to targeting generic phrases like this in that even if a small business found a partner that could deliver these phrases in a timely fashion because they are so generic and because the search volumes are massive then the leads generated can often be very high. Just what the Doctor ordered you might think however the leads tend to be wildly different in quality from very early stage researchers, to clients ready to buy now and so unless you have the infrastructure, team and processes to qualify, filter and nurture all of these leads then many will get wasted.

So how does Google fit into this process?

There are typically three types of SEO Company:

Entry level SEO Companies who concentrate on very long tail phrases (very specific like "New Car for sale in the South of England") which generate little if any searches and therefore little if any traffic and ultimately little if any leads / sales. These companies will typically concentrate on a little on page optimisation and very little if any link building.

Agency style optimisation companies - the agency model works very well with bigger blue chip companies who want a bespoke service have the time and money to invest on generating good quality generic phrases and have the people in house to manage and quantify the leads and enquiries. This type of model involves employing real quality SEO specialists who take a bespoke view on each client when it comes to their optimisation both online and offline. This model works well when a specialist has 5-10 accounts to work with and the company charge a lot of money for each project. This means that when Google makes changes to their algorithms they have the time and resource to make the changes necessary for each client. The problem with this model is when it is employed for small business owners because the company cannot charge a lot of money, therefore the SEO Specialist has to work on 60-100 plus clients and so even if success is achieved in the first instance when Google makes changes the SEO Specialist and company are incapable of coping and keeping up. The big problem here is that often the small business owner has come to rely on the traffic and sales from Google and if they lose these the impact can be massive.

Specialist Small Business SEO Companies - There are surprisingly very few companies who are specialists in this field and the big difference between this model and the agency model is that the companies who do this have developed world class processes and often software so that their specialists can handle multiple accounts and therefore truly keep the cost of optimisation low. The major difference here is that if Google do make changes then because of these processes and software the specialists can implement the necessary alterations to client sites instantly, seamlessly and with minimal impact to results ongoing. This type of company tend to focus on quality long tail phrases which do generate good profitable traffic however they will also have software that helps the small business owner maximise this traffic by making improvements to the whole of the online sales funnel and turn it into leads and sales.

Google are always making changes to their algorithms to prevent spammers, unscrupulous affiliate programmes and companies involved with the likes of click fraud. The problem is a lot of these companies produce small poor quality web sites to do this and so Google are always moving towards better quality, content rich, constantly updated web sites to feature high on their rankings. Unfortunately small business owner web sites tend to be more like the spammer model than they do the blue chip model and therefore often get affected by Google's changes albeit quite innocently.

It is essential therefore if you are a small business owner that you look beyond the initial three months and the glamour and allure of the "Big Phrase" and work with a partner who can deliver long term sustainable leads and sales via your web site and can cope with the whims and moods of Google.

On Page SEO Services

Website Optimization - Good Overall Optimization is Key

This article focuses on the benefits of local SEO (Search Engine Optimization) and compares it to SEO on a larger scale, perhaps like what big brand names have to engage in.

Search Optimization is effective, but it is more so effective for a local business because of the limitation in the area of service.

With local SEO, you can ensure that your business targets a very specific group of customers that are within the vicinity of your local business.

Search Engine Optimization Definition

Search Engine Optimization, also referred to as SEO, search optimization and website optimization is the practice of "optimizing" a website property so that it is found on search engine search results when individuals type in keywords and phrases that are relevant to the web property's subject matter.

In other words, it is how websites attract targeted and relevant traffic from all those who are searching for it.

Application of SEO Strategies - On Page and Off Page SEO

SEO is executed in two ways, on page and off page. On page SEO refers to edits made to a web property's physical features such as the website's title, description, keyword, body content, sub headings, links as well as the code (meta tags) that is not visible to the naked human eye.

Off page SEO strategies involve link building, social bookmarking, social sharing, video marketing, blogging, commenting on forums, and pretty much anything else that does not impact the physical website itself.

The internet works on the basis of keyword uses. When someone searches for particular keywords, search engines do their best to provide an exact match that would satisfy the search query. The better and more targeted this exchange becomes, the more a search engine's credibility increases and the more users continue to use it.

Keyword Research - Critical Pillar of SEO - Gauging Supply and and Demand Measures

Keyword research is critical to SEO, and is the first step that needs to be executed to engage in effective SEO. Without proper on page SEO, all off page SEO efforts are temporary and short term in nature. In other words, before going out there and investing in internet marketing, one has to make sure their website is sound fundamentally.

Get your house in order before you start marketing it and bringing guests in. Without a properly structured website using the relevant and appropriate keywords, marketing efforts will not be as effective, and will completely die off if one was to stop investing in them on an ongoing basis.

Because the internet works on the basis of keywords, it is important to understand what keywords people are searching for in your industry or niche. The amount of searches conducted on the internet for a particular keyword is referred to as the keyword's demand. The supply on the other hand measures all the outstanding websites on the internet that are competing for that keyword.

As you can imagine, a healthy balance of high demand and low supply is what you want when selecting the keywords to target in your business. It does not make sense targeting search terms that no one is searching for. At the same time, it is not smart trying to outrank websites that are ranking for super competitive keywords. It is possible and we have done it repeatedly, however it takes more time and resources.

Benefits of Local SEO - Separate Yourself from the Rest

Given keyword research is critical and the basis of effective SEO and thus website performance, local SEO narrows your playing field significantly. For example, if a local state based SEO firm was to cater to the entire Nation or world, then a State specific name wouldn't be appropriate. But because the firm mainly operates in the State itself, then a name that reflects its locality makes most sense for the business.

Why? Remember I talked about supply and demand above. Do you think there is more or less supply of SEO firms in the State relative to the entire country? By targeting a narrow or small geographical area, the business is inherently limiting the competitive landscape and giving itself the best opportunity to shine as the best internet marketing company in the State in which it operates. This is increasing the odds of ranking high above the competition on search engines when people in the local area are searching for a local SEO firm within the State itself.

Local SEO has several other advantages. For example, I know for a fact that not every small local business in your area is leveraging the power of SEO, therefore you have a high likelihood of outranking them and therefore attracting more business through your online marketing initiatives.

Can there be a conflict of interest on the business' part? There can, and that's why the business should only take up one client in one industry in one city. For example, the firm should not perform SEO work for two dentists who are both located in Irving, Texas unless of course they want to be found for different key terms. There are sub specialties within dentistry. One might be a general dentist while the other may be a specialist in dental cosmetic surgery. You can just see how local SEO will come into play here.

What I always say is "What Good is your Good Looking & Expensive website when No One can see It?" Therefore, it is best to apply local SEO to get more visibility and attract more business.

How to Sell Your Articles Online

Getting traffic for your website isn't easy. Often the wrong kind of traffic lingers on your website and impedes growth of your website. Traffic is essential for surge in sales of your products and services and for that you need the targeted traffic. To achieve this you have to be on the top of the search engine rankings and get first page results or you can pay your way through pay-per-click advertising but if managed poorly pay-per-click advertising can burn a substantial hole into your pockets.

The best way available to rocket your website to improved ranking in search engines so as to draw substantial traffic is by using Search Engine Optimization (SEO) tools. This can be achieved by drawing attention of traffic that is actually looking for your keywords. So maintaining the right keywords, their density and the right kind of articles can increase traffic to your webpage in no time at all.

One of the best techniques to optimize your website for increased traffic is to have targeted keyword phrases in the title tag. This immediately draws attention of people and they would definitely stop by your website for a look. The meta description should also have the targeted keyword phrase but you have to remember that the keyword shouldn't be too competitive. Recently Google and other search engines have changed their policies and today you got to have unique and quality content on your websites to achieve first page results. Content that isn't available on any other website would always draw traffic in huge numbers. This would also lead to creating quality back-links to your website.

You must also be careful enough to maintain a fair keyword density without overdoing it because most search engines would hugely penalize you if you use the keywords too often in your content. As far as links are concerned, you should try to anchor text links in the last paragraph on your page as it doesn't take the attention off the main text. You can have a YouTube video link on your webpage along with other affiliate links to draw attention of different people. However, you must remember to cloak all links on your website and get links only from reputable sites. Try and link all images too and put up links that flow with the text and content of your website. Creating a Google site-map might also help you in drawing attention as such a map helps search engines to find all links to your webpage.

The above mentioned tips are only one of the ways that would lead to you to get first page results but there are a number of other ways to get improved search engine rankings which can be learnt at different search engine optimization coaching programs. The most essential point however remains that quality content that is unique draws maximum attention so you should try to achieve content that would eventually lead to more traffic, quality back-links and first page results. Search engine optimization is an amazing way to increase sale of your products and services so use it to your best advantage for better prospects.


California Digital Marketing Consultant