Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
Search Engine Optimization - A Blessing For an Online Business
The most confusing traffic generation strategy is Search Engine Optimization or SEO. There is so much dialog by so called gurus, that to people starting out, it can be very confusing, overwhelming and sickening...it will have you up at night. You will be in a total state of chaos.
Lets try to unwrap all this dialog and break it down to simple to understand dialog. The first thing anybody needs to know, understand and come to grips with is that traffic from the search engines has more to do with demand than it does with keywords. Simply create a site with good content, easy for users to navigate, and to some extent get the word out across the internet...then you have struck the root of the SEO game. The search engines depend on relevant content from authoritative sources. Search engines are not looking to support webmasters playing the game, they want quality providers of content.
There are literally millions of websites that get traffic from the major search engines that have been built by people that never had any intention of getting traffic. Think about that...millions of sites are getting the traffic with no effort on the site owners part.
Think about all the sites from Blogger.com, MySpace.com and a lot of the sites from colleges and universities that ranked extremely well, yet they are not created by design to get traffic. Quite simply they have good quality content created by people a lot smarter than you and I. Perhaps I should only speak for myself, they are a lot smarter than me.
These sites get incredible rankings, that we can only dream of. The content is generally good, and individuals across the web like it enough to add it as a link or resource on their own sites.
The very simple equation, Content and Links = Search Engine Traffic...period.
No need to be a genius, a mathematical wizard or a guru. The equation works, write it down, post it near your desk, and plan your activities around it.
No magic, no simple route, no overnight success. Write some quality content, where in fact all the words count, not just keywords. The quality content published on your domain, and the quality links pointing to your domain, with a product in demand, and everything will be just fine. The traffic will flow.
So to review what the search engines are really looking for, and to get the organic traffic you so desperately want:
1. Build your site visitor friendly...do not get too technical or hung up on keywords
3. Off page factors are incoming quality links.
And that's it! A simple approach to SEO. Test it, try it and when you see the results you will begin to understand how simple the process can really be. Now, I am not saying there is no effort, or it happens overnight, but be patient, make a simple plan, work your plan and see for yourself....
Your plan needs to in place before you begin the process. Make a simple plan and follow it step by step. Keep in mind that those who fail to plan...plan to fail.
Is SEO A Wide Investment?
Since search engine optimization is still a relatively new concept, a lot of business establishments think it best to hire search engine optimization firms to handle the online marketing side of their businesses. But what if you can't afford to hire the services of search engine optimization firms? What if you're just starting the business and you don't have enough money for additional advertising? If so, all you can rely on is yourself.
But there's no need to worry just yet because search engine optimization is easier than what you - and many others - think. Granted, it takes practice before you can truly optimize search engine results for your website or business but it's at least a very possible and achievable goal. First, however, we shall concentrate on the skills you need for search engine optimization.
Knowing Your Target Market
If you want search engine optimization for your website, you have to know your target market. Because the Internet is such a vast place to explore, knowing your target market would mean more readers for your target market because they can easily relate and understand what you're talking about.
The Content of Your Ad
Let's just say you do know your target market already and everything inside your website - from the first word till the very last punctuation used - is meant to convince the reader to purchase the product. But wait...how do they get to your website first? And that's when search engine optimization comes in once more. With engine optimization, it's a guarantee that your website would receive more clicks.
But what could put your website on top of MSN and Google searches? The answer: the content of your ad. Since most companies prefer to use text ads because they're shorter, more cost efficient and less irritating, you have to maximize the content of your ad. Make sure that you're able to convey your message in the shortest, clearest and most effective way possible.
The Use of Keywords
Keyword is one of the major factors affecting search engine optimization. If you want to optimize searches done by MSN, Google or Yahoo, you have to make sure that the keyword list you use under your company's name should be the very keywords your target market would type in the search box.
When it comes to keywords, there are only two things that matters: spelling and relevance. Make sure that you include keywords in their correct and incorrect spellings if the keyword is the type to be commonly misspelled such as Czechoslovakia or die-cast (sometimes spelled as one word). And of course, lastly, it has to be relevant.
Benefits of Local SEO, or Search Engine Optimization
When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.
Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?
SEO can be done in many ways. The main (and effective) SEO methods are the following:
1) SEO titles, headers and URL addresses
3) Writing SEO content
4) The use of multimedia
5) Regular updates
This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.
SEO titles, headers and URL addresses
The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".
When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.
Writing SEO content
Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.
For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.
The use of multimedia
Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.
People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.
We hope that we answered your question "What is SEO?" satisfactorily through this article.