Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
What Is SEO? A Brief Introduction
Search Engine Optimization (SEO) is dynamic frontier, and it is must for SEO experts to keep themselves updated on every changing aspect of this potent tool used in internet marketing. Since, major search engines such as Google keep on updating their algorithms to let visitors see the best SERPs, it is therefore, important for online marketing people to adjust their SEO internet marketing techniques accordingly. And, in order to ensure quality website optimization, one needs to know all about SEO. Knowing the complete genre would make it possible for the marketers to know what does Google value. Below given are few important aspects of search engine optimization, which will help you in attaining your online goals successfully:
1. Know the difference between Black Hat SEO and White Hat SEO:
There are two types of SEO- black hat and white hat. Out of two, it is the white hat SEO that is ethical in practice and is considered to be the pure SEO; whereas black hat techniques are unethical in practice. Black Hat SEO involves the tactic of placing links wherever possible, performing aggressive email marketing and also by posting blog comments with a link to your website even on irrelevant sites. But doing this may end up with Google penalizing your website and you certainly would not want this. Whereas, white hat strategies entail following the search engines' guidelines.
2. Know that 'Content is the King of SEO':
If you want visitors to come and stay on your website, then you need to work more on its content than the website design. No doubt, visual appeal of the website is very important, yet, if the site lacks apt information, then chances are more than likely that you will start losing your visitors. Whatever your niche, it is important for you as a service provider to post highly relevant and fresh content. Keep people interested in your content in order to make them visit your site again and again.
3. Know that 'Linking to people than to websites' is more rewarding:
Having an amiable relationship with other online service providers will do you good in the long run. Most important is to know the fact that behind every website is a person. So, follow the niche websites by tweeting them on their social media platforms. Commenting on their good posts and offering to write guest posts for them. This will eventually lead to traffic to your website and links would start pouring in naturally.
There are many other imperative SEO internet marketing techniques that can help your website get a higher visibility on search engines. Yes, there are few quick fixes but to build healthy relationships with with major search engines.
SEO (Search Engine Optimization) - Traffic To Your Site
I started writing articles and submitting them on multiple websites about four months ago. So far writing articles for these websites has been an excellent source of residual income. My first two months were pretty promising, as I earned $100 each month from royalties on article sales. Then my third month I only made $60. This month I am on target for another $100 month.
There are some authors making a thousands of dollars on these website, many of these top selling authors write for "private requests" through buyers who specifically choose them for a writing project. One of the top online writers is Celeste Stewart who has even written an e-book that details how to make the most money on Constant Content. She makes her living doing freelance writing online.
You can write about almost any topic, but I have found that the articles that sell are home improvement, real estate, health and fitness, computer related articles and articles with SEO or keyword rich paragraphs. Typically articles that are between 300 - 800 words will sell the most frequently. Many buyers will post public requests for a multitude of topics and you can write an article specifically for these requests. I have filled about five public requests and three of the articles that I wrote sold directly to the requestor.
The best part about selling your articles online is the fact that the amount of residual income that you earn is only limited by the number of articles you can submit. The more you write - the faster you will get at writing high quality articles that are suitable for sale.
How to Identify a Bad SEO Company Before Signing Any Contract
About 5 years ago, the web has seen an explosion of social websites. From social networking to social bookmarking, from digging to stumbling, the web has changed significantly. Finally, the internet has reached a stage, where it lives up to its earlier goals of freedom, democracy and independence.
Yet, we see hundreds and thousands of companies and individuals trying to manipulate search engine rankings through old SEO techniques. We see link farms still existing and people are still buying high PR links. SEO has become hogwash and people are spending huge amounts of time and money on nothing.
If you look beyond, Search Engines themselves have lost ground when it comes to traffic. Earlier everybody started on Google and that was their home page. Today, most people's home page is Facebook or orkut. The social web is here and you can remain in denial and suffer or accept it and progress.
Here I would like to introduce the concept of Online Visibility Marketing. OVM is a term that I coined while sipping a cup of coffee last night. So, what do I mean when I say OVM?
OVM is a blend of SEM, SMO, SEM, Social Marketing and Viral Marketing. Basically, OV or Online Visibility is exactly what it means, how visible are you on the web. Not your website, not your blog, how visible are "YOU" as a brand.
Whether its on the Search Engine or on social media sites or whether its your text ads that are appearing. Online Visibility is the sum total exposures that you are presenting on the web.
For example for a client of mine, which was engaged in Traditional SEO with us, we got him "visible" on the 2nd position for one of the most highly competitive keywords you can imagine and that too in two days! It would have taken at least 18 months of article submissions, directory submissions and other SEO efforts to get in the Top 10 for this keyword.
Don't get me wrong. I am not advertising some new "fad marketing" that is going to come and go. Nor am I talking about some "tricks". I am talking to you about the future of the web. And because the internet has such a furious pace, the future is not tomorrow, its NOW.