California Digital Marketing Consultant

California Search Engine Optimization is a very thorough process and can be complicated. This info will definitely not teach you everything but it will point out some very important aspects of search engine optimization (SEO).

Now before I get started I need to point out a few things. You can not just throw up any webpage use California SEO tactics on it and get it to a number one position in the search engines. Your website needs good quality content and needs to be resourceful to users. Also you can not have an affiliate site nor a forwarded domain. Search engines pick up on these sites and never list them. This has to be your very own site with good quality content and your own domain name.

SEM Search Engine Marketing

SEO Definitions

The competition in the field of online marketing is becoming very tight each day. Therefore to sustain in the marketing you need to get the assistance from the best SEO company. A professional having good experience in this field can help you a lot in improving your business online.

A best search engine optimization company can plan and work a suitable strategy for improving the business in the online market. The strategy they plan will include the on page optimization and the off page optimization techniques. They will have specialized professionals working for each step in the optimization process.

Always choose a company where you can be comfortable in working with. Your cooperation is very much essential for the growth of your online business. And try to keep proper communication with them. Check the reports regularly and act according to the market demands.

The main techniques performed by a good SEO company are affiliate marketing, PPC, social media marketing, web content editing, article writing, email marketing and outsourcing. Therefore before choosing a company for your choice look for the services they have. The specialization in each service is necessary for improving the market of your product. All these works together contribute the successful online marketing strategy.

The keyword selection is very crucial for any online marketing works. Therefore a highly talented and experienced professional can only make the correct choice. Check for that too in a company. The best SEO Company will provide the best service in all their work and the best results also.

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Google Optimization - Meta, Title and Header Tags

Website designing is not sufficient for any business for getting online business and generating revenues. More traffic is needed for business, which is done by a good website promotion service and complete search engine optimization process. SEO (Search Engine Optimization) is a process that makes your website visible in all standard search engines for better business online from round the world.

Normally SEO (Search Engine Optimization) company offers a wide range of SEO services, that helps to get good online business. They offers customers a business marketing strategy by our result oriented SEO (search engine optimization) services.

SEO (search engine optimization) services will surely increase sales, raise the exposure of your business online and help to boost website traffic. Our SEO Services develops a professional Search Engine Optimization Strategy and Link Building Campaign. Organic-natural search engine optimization (organic-natural SEO) improves your ranking in all search engine like Google, altavista, lycos, MSN etc.

There are many other services required for getting online business those we offers such as Content Writing- which is really other important part of your websites or say is a soul to your website, Website Maintenance the other important part of website renovation.

Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:

- in the domain name

- in the file name

- in the Title tag

- in the Meta description tag

- in the Meta keyword tag o in the image alt attributes

- in an H1 (or any H) tag

- as the first words on the page

- in bold and/or italics or a different color

- multiple times in the first paragraph or twice on the page

- in the copy in every single spot on the page where it might possibly make sense to use it, and

- in all the hyperlinks pointing to a page.

SEO Marketing for Property Management Companies

While you are trying to optimize your site so that it can rank better for certain keywords in Google, there are a few very important on page factors that can play a vital role. You can determine that three of them are the most crucial apart from the design and the content on the site.

Title
The first factor that is very important for Google optimization is the Title. These tags are usually found on top of your browser. Also when you search for a keyword on Google, you will find that the results are displayed with the title. This emphasizes on the importance of such tags to Google and therefore you must be sure that you can include your main keywords out there. Also a great strategy is to create keyword based title tags for pages that have already been indexed as this will help you to rank higher for the keywords faster.

Meta Description & Tags
After the implementation of the title tags, the meta description and the meta tags are very important. You'll find that beneath each title tag in the search results on Google, you will find some text with keywords highlighted. In most cases it is the meta description. Such a description is an indication to the search engines regarding the relevance of the content on the site. Along with the meta description, you should also mention the meta tags, these are basically an indication of the keywords that a specific page is targeting to be optimized for.

Header Tags
The headers and sub headers in your content are very important for your Google optimization purpose. These are often referred to as the header tags and have to be aptly placed with the keywords. Google as a search engines, rates such header very highly and if correctly placed you can be sure that they can get you a lot of good results. Google optimization will become a lot easier with these tags added to your content.

Other than the above mentioned tags the alt and the image tags are two other important tags that need to be taken into account. Once you have all these in place, Google optimization will become a lot easier that it would have otherwise been. Just make sure that you can have the right keywords at the right spot so that the density remains within a limit and the page would not be considered for keyword stuffing.


SEO Optimization Services

California Digital Marketing Consultant, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Website SEO Company

Techniques For Search Engine Optimization

When you start creating your website then you will have to plan for the future of that website in advance. There is a very complex and tough procedure for increasing the rank of your webpage in search engines. Lot of hard work is needed to get your webpage up in all search engines and especially in Google. Lots of people think that traditional SEO techniques such as article submission, blogging and other similar techniques have become old fashion and these techniques are no longer useful. This is not entirely true because there are so many professional SEO firms working these days and these firms still practice all of the traditional SEO techniques.

There is difference in a professional approach and a rookie's approach to implementing different SEO techniques. All the traditional SEO techniques are still valid and effective but you just need to follow the latest guidelines. It all starts from designing the website because the overall design of the webpage as well as the whole content of the webpage is very important. You need to optimize the whole design as well as the entire content of the webpage. The content is the backbone for ranking your webpage because almost every search engine will analyze the entire content like audio, video, text and even pictures. You need to insert more relevant content and try to make it optimized for certain keywords. This keyword optimization is the key because search engines will always rate your webpage according to the keywords.

Relevancy of the content is very crucial and all the links that you have posted in your webpage must come from related websites. If you have inserted the links just to increase traffic then search engine will not give value to those links. Article submission is also very important and effective way of getting clean and relevant back links. Almost every article directory accepts only original and relevant content. Without properly implementing all SEO techniques you will always find it tough to increase the rank of your webpage in search engine. You can also hire professional SEO Company to make everything more professional and up to date.Although these professional SEO companies will charge you some fee but you will also get lots of services that can help you in improving the rank of your webpage in all search engines. You just have to pay and these companies will provide you with a complete SEO solution.

SEO For Small Business

SEO Services

Google doesn't stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: "Information Retrieval Based on Historical Data."

The abstract of the patent is: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data".

This article has the goal to give a implified representation of this patent + contains recommendations as to what would be the best SEO techniques to obtain high rankings, with a specific focus on links. This article is the opinion of the writer and following recommendation in this article is done at your own risk.

Google's search results have been increasingly difficult to explain and many theories have been developed on what is going on. Most popular is the "sand box" theory, which says that a new site is put in a virtual sand box and has to wait until it has aged before obtaining high rankings. This patent has some excellent information that can explain this phenomenon.

Information Retrieval

The information that this invention of Google is claimed to retrieve based on the historical data are:

  1. Age/Time
  2. Change
  3. Trends

A score is calculated based on the above 3 factors which can then, at least partially, be used to rank the selected pages.

Historical Data

The patent describes a huge amount of historical data. The following is an overview of most items for which historical data can be measured:

  • Pages/sites
  • Links
  • Anchor Texts
  • Content
  • Query
  • Traffic
  • Ranking
  • User
  • Domain

Ranking Based On Information Retrieved From Historical Data

The patent describes in quite a lot of detail how selected pages are ranked based on the information retrieved from historical data. This chapter will describe the basic logic applied.

Age/Time

Of all historical data a date of inception is used to determine 4 important values:

  • Age
  • Average Age
  • Date
  • Average Date

These factors can be determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of a page to the average of the site for example tells the search engine if this information is relatively new or old.

Comparing the average age or date of a page to the average age or date of all pages selected for a query (keyword phrase) tells the search engine if the page is relatively new or old. This information can be used to rank the selected pages.

Comparing to an average has the advantage that there is no preset base of rules that determine the rankings of a page. For one query 6 months may be considered new (product descriptions for example) while for another page 6 days may be considered old (news items for example). It all depends on the average age.

This same logic applies to links. In order to determine how popular a page or site is, the average age of all back links tells the search engine if the popularity of the page is recent or not. It makes sense that if most back links have been obtained 4 years ago and that hardly anybody has been interested to link to this page/site since then, that the page is not as popular as the existing back links would suggest.

The patent goes even as far as determining age factors for anchor texts of links.

Change

Information changes over time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally forgotten now, but still have most of its backlinks that were obtained when the page actually was popular. However, if this page all the sudden becomes popular again, and new back links start showing up, the average age of the backlinks will remain high. This will prevent the page of ranking high.

Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change can be a reason to lower the rank of a page.

Trends

Even though comparing to averages is a great way to get information about freshness, it fails to recognize smaller events like a sudden increase in popularity of a page. Though detecting changes do help to recognize smaller events, more information can be obtained by detecting trends.

Sudden increases of popularity can be caused by seasonal events like Christmas or the Super Bowl. For this reason the search engine will try to determine trends within pages links, anchor text, content, topics, queries, etc. Detecting trends makes it possible to rank pages higher that would not be ranked high with the standard ranking methods or with comparing to average ages or dates. Google has recognized here a very important fact of information: Relevance and importance of information is (con)temporary.

Detecting Spam Using Historical Data

Having all kinds of historical data available can be used to detect search engine spam. Unexpected events that happen to a site can be an indication of spam. Obviously a strong improvement of 1 single factor would not be a direct indication of spam, generally multiple factors are showing strange behavior when a site is using spam to increase rankings. It would not be in Google's interest to penalize a site for advertising. However, excessive advertising in sites/pages that are totally unrelated will not do your site any good.

Recommendations

Nothing changed in regards to links. This patent pretty much confirms what we already knew and have been explaining to our customers as well. The following recommendations can be helpful:

Keep links related

Related links matter, unrelated links can be considered spam.

Build links on a continuous moderate bases

As the patent describes, the average age of your backlinks should not be too high. It is therefore wise to continue adding backlinks to secure a reasonable average age of all your backlinks. How many you need to add over time depends on your market.

Be better than the average

Very important is to be better than the average, but don't overdo it. It would be expensive and unnecessary.

Focus on seasonal events

A good way to increase the success of your website is to set up text link campaigns for seasonal events. Start your advertising campaign 2 to 3 months before the actual event to give Google the time to find the links and update your site's information with it. After the event you can let these links go again.

Spread links over multiple sites (unique backlinks)

A very important factor is the number of unique websites in your backlinks. Google seems to put a strong emphasis on this factor.

SEO Article Tips - Optimising Article Titles For LSI

Search Engine Optimization (SEO) is vital for any website so you can feature highly in search engine results for your chosen field. There are two aspects of SEO- onsite optimization and offsite optimization. Below you will find some examples of important things to consider when optimizing your site.

Onsite Optimization

Meta-Tags- Meta tags are an html coding designed to describe the keywords related to your site. They fit in the header section of a website. It is important to ensure the keywords you pick are related to your site content. If you get caught out by search engines "keyword stuffing" you may be dropped from their website lists.

Keywords- This is related to your site content, as well as your meta-tags. You should make sure that you regularly use your keywords or phrases throughout your site. This establishes your site as one with relevant content

Headings- Careful use of headlines can make it easy for search engines to find, and navigate your site. It also makes your site easier to read when your target audience finds your site.

Site Links- it is important to ensure that your site is linked well to make for easy maneuverability. Also make sure there are no broken links!

Offsite Optimization

Backlinks- as well as having a well designed and thought out website, it is vital to raise the "importance" of your website. Backlinks are other sites that link to your website. This can be a one-way link where a website links to yours, but you do not link to that website in return. Two-way links are when a site links to you and you link to them.

Articles- writing articles related to your site content can be very helpful in promoting your website, and promoting yourself as an expert in your field. The added benefit of writing articles is that you can place a link to your website in the author biography. This is a handy one-way link.

Directories- A good way to get backlinks is to submit your site to relevant directories. The internet is full of directories so you must ensure that the sites you submit to be relevant.

If you are developing a website, you must engage in the vital work of Search Engine Optimization (SEO) if you want to feature highly in search engine results for your chosen field. There are two aspects of SEO- onsite optimization and offsite optimization. This article has shown you some of the basics you need to consider in search engine optimization, and given you an idea of the areas where you need to engage in further study.


California Digital Marketing Consultant