Watsonville Online Marketing Company, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

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Outsourcing has its own impact and none can defy this fact...Expanding feet of technologies and globalization have simplified the business and now no one hesitates in outsourcing his/her work to other. Outsourcing has increased the workspace as well as the cost effectiveness.

However outsourcing made impacts on entire world, it became a special benefit for developing countries, such as, India, Brazil etc. Nowadays, there are many multinationals, which are outsourcing their needs to companies located in these countries. Such advantages unexpectedly enhanced the significance of outsourcing in the business world and accordingly, today almost every business has its backbone in the form of outsourcing or farming out of services.

Basically, outsourcing services is a development of the traditional style of business management, which includes diversified version of business contract out. In outsourcing processes, a company works with a clear understanding of needs and its proper execution. It helps a company in garnering worthy solutions as well as availing it on a much-reduced cost. It is considered an aggressive mode of business process. Also known as BPO (Business Process Outsourcing), it involves farming out of Information Technology, Tech Support, Assistance service and many more facilities.

Business processing has its different arms in terms of Legal Process Outsourcing and Knowledge Process Outsourcing.

o Outsourced working style has completely changed delivery procedure; though contracting out of work has much to deal with accuracy and efficiency, now companies are proffering solutions that are done with dedication.

o Outsourcing of services also helps you in availing expert and skilled services and getting a facility that is specifically designed by an expert. As an instance, if you are needing a solution with exceptional efficiency, you can outsource your need to a Subject Matter Expert and get the service you are looking for.

o Outsourcing also helps you in enjoying the latest trend of business, as to offer satisfaction to clients; companies keep adapting the latest form of working style and offer the service accordingly. It helps you in enjoying a service that is ahead of the time as well as efficient. So, if looking for a much professional service, outsource your need.

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I started writing articles and submitting them on multiple websites about four months ago. So far writing articles for these websites has been an excellent source of residual income. My first two months were pretty promising, as I earned $100 each month from royalties on article sales. Then my third month I only made $60. This month I am on target for another $100 month.

There are some authors making a thousands of dollars on these website, many of these top selling authors write for "private requests" through buyers who specifically choose them for a writing project. One of the top online writers is Celeste Stewart who has even written an e-book that details how to make the most money on Constant Content. She makes her living doing freelance writing online.

You can write about almost any topic, but I have found that the articles that sell are home improvement, real estate, health and fitness, computer related articles and articles with SEO or keyword rich paragraphs. Typically articles that are between 300 - 800 words will sell the most frequently. Many buyers will post public requests for a multitude of topics and you can write an article specifically for these requests. I have filled about five public requests and three of the articles that I wrote sold directly to the requestor.

The best part about selling your articles online is the fact that the amount of residual income that you earn is only limited by the number of articles you can submit. The more you write - the faster you will get at writing high quality articles that are suitable for sale.

How to Sell Your Articles Online

Google doesn't stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: "Information Retrieval Based on Historical Data."

The abstract of the patent is: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data".

This article has the goal to give a implified representation of this patent + contains recommendations as to what would be the best SEO techniques to obtain high rankings, with a specific focus on links. This article is the opinion of the writer and following recommendation in this article is done at your own risk.

Google's search results have been increasingly difficult to explain and many theories have been developed on what is going on. Most popular is the "sand box" theory, which says that a new site is put in a virtual sand box and has to wait until it has aged before obtaining high rankings. This patent has some excellent information that can explain this phenomenon.

Information Retrieval

The information that this invention of Google is claimed to retrieve based on the historical data are:

  1. Age/Time
  2. Change
  3. Trends

A score is calculated based on the above 3 factors which can then, at least partially, be used to rank the selected pages.

Historical Data

The patent describes a huge amount of historical data. The following is an overview of most items for which historical data can be measured:

  • Pages/sites
  • Links
  • Anchor Texts
  • Content
  • Query
  • Traffic
  • Ranking
  • User
  • Domain

Ranking Based On Information Retrieved From Historical Data

The patent describes in quite a lot of detail how selected pages are ranked based on the information retrieved from historical data. This chapter will describe the basic logic applied.

Age/Time

Of all historical data a date of inception is used to determine 4 important values:

  • Age
  • Average Age
  • Date
  • Average Date

These factors can be determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of a page to the average of the site for example tells the search engine if this information is relatively new or old.

Comparing the average age or date of a page to the average age or date of all pages selected for a query (keyword phrase) tells the search engine if the page is relatively new or old. This information can be used to rank the selected pages.

Comparing to an average has the advantage that there is no preset base of rules that determine the rankings of a page. For one query 6 months may be considered new (product descriptions for example) while for another page 6 days may be considered old (news items for example). It all depends on the average age.

This same logic applies to links. In order to determine how popular a page or site is, the average age of all back links tells the search engine if the popularity of the page is recent or not. It makes sense that if most back links have been obtained 4 years ago and that hardly anybody has been interested to link to this page/site since then, that the page is not as popular as the existing back links would suggest.

The patent goes even as far as determining age factors for anchor texts of links.

Change

Information changes over time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally forgotten now, but still have most of its backlinks that were obtained when the page actually was popular. However, if this page all the sudden becomes popular again, and new back links start showing up, the average age of the backlinks will remain high. This will prevent the page of ranking high.

Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change can be a reason to lower the rank of a page.

Trends

Even though comparing to averages is a great way to get information about freshness, it fails to recognize smaller events like a sudden increase in popularity of a page. Though detecting changes do help to recognize smaller events, more information can be obtained by detecting trends.

Sudden increases of popularity can be caused by seasonal events like Christmas or the Super Bowl. For this reason the search engine will try to determine trends within pages links, anchor text, content, topics, queries, etc. Detecting trends makes it possible to rank pages higher that would not be ranked high with the standard ranking methods or with comparing to average ages or dates. Google has recognized here a very important fact of information: Relevance and importance of information is (con)temporary.

Detecting Spam Using Historical Data

Having all kinds of historical data available can be used to detect search engine spam. Unexpected events that happen to a site can be an indication of spam. Obviously a strong improvement of 1 single factor would not be a direct indication of spam, generally multiple factors are showing strange behavior when a site is using spam to increase rankings. It would not be in Google's interest to penalize a site for advertising. However, excessive advertising in sites/pages that are totally unrelated will not do your site any good.

Recommendations

Nothing changed in regards to links. This patent pretty much confirms what we already knew and have been explaining to our customers as well. The following recommendations can be helpful:

Keep links related

Related links matter, unrelated links can be considered spam.

Build links on a continuous moderate bases

As the patent describes, the average age of your backlinks should not be too high. It is therefore wise to continue adding backlinks to secure a reasonable average age of all your backlinks. How many you need to add over time depends on your market.

Be better than the average

Very important is to be better than the average, but don't overdo it. It would be expensive and unnecessary.

Focus on seasonal events

A good way to increase the success of your website is to set up text link campaigns for seasonal events. Start your advertising campaign 2 to 3 months before the actual event to give Google the time to find the links and update your site's information with it. After the event you can let these links go again.

Spread links over multiple sites (unique backlinks)

A very important factor is the number of unique websites in your backlinks. Google seems to put a strong emphasis on this factor.


California Digital Marketing Consultant