Santa Clara Small Business SEO, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Online SEO Services

SEO Marketing From the Best SEO Service Providers

Let me start by saying that Google are not out to hurt small businesses however they often do. For many small business owners the idea of being on the first page of Google for meaningful phrases within their industry is very attractive. If done properly Search Engine Optimisation (SEO) can have a massive impact on the visitors and ultimately sales or leads a small business generates through their web site.

The problem is most small business owners want to target the most generic of phrases i.e. "New Car" which has a huge amount of searches each month and so is very competitive and therefore a small business would have to invest a lot of time and money to achieve this. Often entry level SEO Companies will promise the earth when it comes to delivering phrases like this and will often give unrealistic time frames and unrealistic costs. The problem here is that it takes a small business 3-4 months sometimes to find out that these promises are unrealistic and therefore 3-4 months have been wasted not only from a cost point of view but from a lead generation / sales point of view.

There are other issues when it comes to targeting generic phrases like this in that even if a small business found a partner that could deliver these phrases in a timely fashion because they are so generic and because the search volumes are massive then the leads generated can often be very high. Just what the Doctor ordered you might think however the leads tend to be wildly different in quality from very early stage researchers, to clients ready to buy now and so unless you have the infrastructure, team and processes to qualify, filter and nurture all of these leads then many will get wasted.

So how does Google fit into this process?

There are typically three types of SEO Company:

Entry level SEO Companies who concentrate on very long tail phrases (very specific like "New Car for sale in the South of England") which generate little if any searches and therefore little if any traffic and ultimately little if any leads / sales. These companies will typically concentrate on a little on page optimisation and very little if any link building.

Agency style optimisation companies - the agency model works very well with bigger blue chip companies who want a bespoke service have the time and money to invest on generating good quality generic phrases and have the people in house to manage and quantify the leads and enquiries. This type of model involves employing real quality SEO specialists who take a bespoke view on each client when it comes to their optimisation both online and offline. This model works well when a specialist has 5-10 accounts to work with and the company charge a lot of money for each project. This means that when Google makes changes to their algorithms they have the time and resource to make the changes necessary for each client. The problem with this model is when it is employed for small business owners because the company cannot charge a lot of money, therefore the SEO Specialist has to work on 60-100 plus clients and so even if success is achieved in the first instance when Google makes changes the SEO Specialist and company are incapable of coping and keeping up. The big problem here is that often the small business owner has come to rely on the traffic and sales from Google and if they lose these the impact can be massive.

Specialist Small Business SEO Companies - There are surprisingly very few companies who are specialists in this field and the big difference between this model and the agency model is that the companies who do this have developed world class processes and often software so that their specialists can handle multiple accounts and therefore truly keep the cost of optimisation low. The major difference here is that if Google do make changes then because of these processes and software the specialists can implement the necessary alterations to client sites instantly, seamlessly and with minimal impact to results ongoing. This type of company tend to focus on quality long tail phrases which do generate good profitable traffic however they will also have software that helps the small business owner maximise this traffic by making improvements to the whole of the online sales funnel and turn it into leads and sales.

Google are always making changes to their algorithms to prevent spammers, unscrupulous affiliate programmes and companies involved with the likes of click fraud. The problem is a lot of these companies produce small poor quality web sites to do this and so Google are always moving towards better quality, content rich, constantly updated web sites to feature high on their rankings. Unfortunately small business owner web sites tend to be more like the spammer model than they do the blue chip model and therefore often get affected by Google's changes albeit quite innocently.

It is essential therefore if you are a small business owner that you look beyond the initial three months and the glamour and allure of the "Big Phrase" and work with a partner who can deliver long term sustainable leads and sales via your web site and can cope with the whims and moods of Google.

SEO Website Services

SEO Marketing From the Best SEO Service Providers

When you start creating your website then you will have to plan for the future of that website in advance. There is a very complex and tough procedure for increasing the rank of your webpage in search engines. Lot of hard work is needed to get your webpage up in all search engines and especially in Google. Lots of people think that traditional SEO techniques such as article submission, blogging and other similar techniques have become old fashion and these techniques are no longer useful. This is not entirely true because there are so many professional SEO firms working these days and these firms still practice all of the traditional SEO techniques.

There is difference in a professional approach and a rookie's approach to implementing different SEO techniques. All the traditional SEO techniques are still valid and effective but you just need to follow the latest guidelines. It all starts from designing the website because the overall design of the webpage as well as the whole content of the webpage is very important. You need to optimize the whole design as well as the entire content of the webpage. The content is the backbone for ranking your webpage because almost every search engine will analyze the entire content like audio, video, text and even pictures. You need to insert more relevant content and try to make it optimized for certain keywords. This keyword optimization is the key because search engines will always rate your webpage according to the keywords.

Relevancy of the content is very crucial and all the links that you have posted in your webpage must come from related websites. If you have inserted the links just to increase traffic then search engine will not give value to those links. Article submission is also very important and effective way of getting clean and relevant back links. Almost every article directory accepts only original and relevant content. Without properly implementing all SEO techniques you will always find it tough to increase the rank of your webpage in search engine. You can also hire professional SEO Company to make everything more professional and up to date.Although these professional SEO companies will charge you some fee but you will also get lots of services that can help you in improving the rank of your webpage in all search engines. You just have to pay and these companies will provide you with a complete SEO solution.

Know All About SEO Internet Marketing

While you are trying to optimize your site so that it can rank better for certain keywords in Google, there are a few very important on page factors that can play a vital role. You can determine that three of them are the most crucial apart from the design and the content on the site.

Title
The first factor that is very important for Google optimization is the Title. These tags are usually found on top of your browser. Also when you search for a keyword on Google, you will find that the results are displayed with the title. This emphasizes on the importance of such tags to Google and therefore you must be sure that you can include your main keywords out there. Also a great strategy is to create keyword based title tags for pages that have already been indexed as this will help you to rank higher for the keywords faster.

Meta Description & Tags
After the implementation of the title tags, the meta description and the meta tags are very important. You'll find that beneath each title tag in the search results on Google, you will find some text with keywords highlighted. In most cases it is the meta description. Such a description is an indication to the search engines regarding the relevance of the content on the site. Along with the meta description, you should also mention the meta tags, these are basically an indication of the keywords that a specific page is targeting to be optimized for.

Header Tags
The headers and sub headers in your content are very important for your Google optimization purpose. These are often referred to as the header tags and have to be aptly placed with the keywords. Google as a search engines, rates such header very highly and if correctly placed you can be sure that they can get you a lot of good results. Google optimization will become a lot easier with these tags added to your content.

Other than the above mentioned tags the alt and the image tags are two other important tags that need to be taken into account. Once you have all these in place, Google optimization will become a lot easier that it would have otherwise been. Just make sure that you can have the right keywords at the right spot so that the density remains within a limit and the page would not be considered for keyword stuffing.


California Digital Marketing Consultant