San Bruno Digital Marketing Consultant, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Web Marketing Consultant

Search Engine Optimization - Get Recognized

Nowadays, people are looking to use the Internet to market their businesses and generate more leads and sales online. However, to market your website successfully on the Internet, you need to get it listed on search engines. How to do it? You can implement SEO to your website.

The first step of the SEO process is to get your website indexed by search engines. The fact is majority of the websites on the Internet are indexed not because their webmasters submit them to search engines. Rather, they are being found online.

To get your website indexed, you first need to know how search engines find new websites. Basically, there are two ways that new websites are found. Firstly, Google and Yahoo regularly search for new content on some websites. These websites are regularly updated with new content like blogging platforms Wordpress and Blogger. Search engines also love article directory like EzineArticles and social media sites such as Digg, Reddit and StumbleUpon.

The second way search engines find websites is through backlinks to your website. When they find a link that follows to your website, they will award your site with some link popularity. Link popularity is a very important factor that they use to determine the ranking of your site on their organic listings. Therefore, having high link popularity will definitely help your site achieves good organic ranking.

There are a few ways to get your website indexed by search engine quickly. First is to submit your website to social media sites. Because they can visit these sites a few times in a single day, you stand a higher chance to get your website noticed by Google and Yahoo. Another way is to create backlinks on related sites. By getting related sites to place a link and point back to your site, search engines can follow the link and discover your site faster.

To effectively get results from SEO, getting your website indexed by search engines is not enough. You need to have a website with clean coding and good architecture. You will also need to place important keywords or key phrases on important pages of your website. More importantly, providing useful and keyword optimized content on your site will definitely boost your organic rankings on search engines. Be careful not to stuff too many keywords into one page. Remember that you are writing for your web visitors, not search engines to read. If your content is keyword optimized but it does not make any sense to your prospects, you are defeating the purpose of SEO.

Site Optimization

Stop Storing Tips On SEO - Copywriting, Blogging and Web Design (And Maybe Other Things)

Video SEO is about optimising the search potential for online videos. When performed effectively, it can increase traffic to your site and lead to higher conversions in sales or whatever the purpose it of your site is. There are a few simple tips which can be applied easily to any online video to yield better SEO for your video.

1. Target Keywords for Video SEO

Selecting appropriate target keywords for your video is the first important tip in relation to video SEO. Each video should not use more than two or three keywords. The keywords must be such that they give an exact idea of the video content.

After you have selected your target keywords these are to be used wherever possible - in the title, tags, description etc. When you create back links to your video use these target keywords. By selecting good target keywords and optimising your video to use them, your video will be ranked more highly for the same search terms.

2. Posting on YouTube

Google, probably the most popular search engine, owns YouTube. As such, posting your video on YouTube possibly affords some advantage for your video so far as video SEO is concerned.

You are not in any way restricted in posting your video to any number of sites in the internet, but you should give major consideration to a posting on YouTube.

3. Separate page for each video

If you want strong SEO for your video you should create separate page for each. As each page has a unique URL, each of your videos will also get unique URL which gives certain advantages like using your target keywords in the page title, metadata and in the description of your video on this page.

4. Adding a Video Transcript

In order to improve SEO for your videos, you should seriously consider adding a video transcript. Transcripts generate data which are read by search engines. Search engines cannot watch your video directly. The transcript generated for your video is an excellent way for additional use your target keywords.

5. Creating inbound links to Your Video

One of the key facets of SEO is to get other sites in the internet linking to your video. These are called back links. Back Links from relevant and popular sites, targeting keywords while referring to your podcasts are most beneficial for SEO.

Blog comments and forum postings by adding the URL to your video are also popular and easy ways to create back links.

However, you should keep in mind that the link must not be out of place for the readers of the blog or forum as in that case your comment or post can be treated as spam and will eventually be removed or will be ignored for being not interesting.

6. Bookmarking your Video

In order to improve SEO you should bookmark your video in social bookmarking sites like Digg, Stumble Upon, Delicious etc. When you bookmark your video on all these sites and use your target keywords while doing it inbound links to your video is created which increases the chance of more people viewing it. Put buttons next to your video so that viewers who like it can easily add a link to one or more social bookmarking sites of their choice.

Online Visibility Marketing (OVM) - The Future of Online Marketing

Although hiring an experienced SEO company with a good track record for success is one of the options that are clearly open to any web site or blog site owner, the truth is that many fear the cost.

Actually many webmasters opt for a do-it-yourself option rather than hiring an SEO company or any other SEO expert. However the big question to other newer site owners faced with the same choice is whether do-it-yourself SEO is viable. Does it work? Has it worked for those who have chosen to do their own SEO rather than hire a company?

The answer is that it has worked for those who have been willing to invest plenty of time and resources into quickly learning what SEO is all about and how to go about doing for themselves what they would have otherwise hired a company to do for them. Actually most SEO skills can be quickly acquired by anybody who has an interest in acquiring them. There is plenty of information available online that can be easily found using your favorite search engine. The Online encyclopedia, Wikipedia can also be pretty useful.

Some of the easy SEO skills that anybody can quickly pick up is the selection of keyword phrases to use in the content on the site to attract traffic from search engines. Whether it is a company or an individual expert doing the SEO for a site, keyword phrases are usually a very important part of any SEO strategy.


California Digital Marketing Consultant