Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.
In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.
Optimizing Your Images for Google Image Search - 4 Image SEO Tips
You should never stop testing your Internet marketing strategy - what works today very well may not work tomorrow. Times are always changing in the Internet realm, which is why it's highly recommended that you regularly review and analyze the results of your strategies. You may find that your plan needs a bit of tweaking. But what's really the best for your business? Should your company invest more in PPC management or content marketing?
The answer you'll receive will greatly depend on who you're asking. For instance, a PPC management company will obviously promote their services. However, if you're consulting with an expert from an SEO services company that specializes in business development, then you're going to get a more in-depth answer.
Choosing between the two takes deeper consideration, since there are multiple factors that play a role in the effectiveness of either strategy. Some marketers will say that PPC is the way to go if you're looking for quick leads, but if you're looking to boost social media engagement and bring in more qualified leads, then content marketing is the route to take.
To date, content writing has been viewed as the long-term strategy, while pay-per-click is viewed as the short-term strategy. But enough of the opinions, let's see what the data says.
Content Generates Steady Traffic
In a report released by Customer Magnetism, it was found that content generated a steady flow of traffic much longer than pay-per-click ads. In the beginning, paid adverts were generating significantly more leads, but this traffic dropped off severely after about three months. However, over the course of two years, articles and blogs held their ground in lead generation.
Content Brings Quality Leads
In data collected from analytics, it showed that content produced ten times the amount of traffic and three times the leads. Although the quality of the leads weren't high at first, over time, the volume of traffic eventually produced qualifying leads.
Increased Social Shares Using Content
You don't get social shares by using paid advertisements. Content is king when it comes to producing inbound links and social media shares. You just need a good strategy created with the assistance of an SEO company.
PPC Great for Short-Term Initiatives
One way to include pay-per-click in your marketing efforts is to create seasonal advertising campaigns. Startups can also boost traffic to their websites while in the beginning phases of their business. Working with a PPC management company is ideal if you want to ensure your strategy produces the best quality leads possible.
Some visitors will visit your site, because you wisely listed it on your business card, or added it to your e-mail signature, but majority of your visitors will come from search engines.
If you want people to find your personal home page when they search on your name, and for whatever reason your site is not showing up in the results of the most popular search engines, then at worst you will be a little less famous and a little more disappointed.
But, it is much more serious if you are responsible for maximizing the number of prospective customers who visit your company's website, so that they can purchase items online from your company's catalog. If for some reason the search engines are displaying your competitors' sites ahead of your company's, then it could mean the difference between your company making or losing money, and your being promoted to a corner office or demoted to a street corner.
The tremendous popularity of search engines among Internet users, is the primary reason why commercial firms - especially those whose revenue is primarily or exclusively derived from online sales - are willing to invest significant resources in fine tuning their websites to get the best rankings within search engine listings. This practice, and now profession, of "search engine optimization" (SEO), is a critical component of online marketing.
How Search Engine Works
There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.
H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, 'The Basics of Search Engine Optimization'. This article page may surface on the Google search results when someone searches for keywords that are present in the H1 tag like 'SEO' and Basics of SEO'. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
Keyword Density: This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your keywords often, don't over saturate your content. Remember, Google will also consider the use of synonymous keywords.
First, develop a list of all the phrases that you can think of that people might use to find your site - succinct phrases that best describe your business. Then hone that list down to the two dozen most likely phrases. If you have difficulty creating a list of keywords, then take a look at Wordtracker, which is designed to help you optimize your keyword list. At this time, they offer a free trial.
These keywords can and should be located in the text of each page, which is visible to someone viewing the page in a Web browser. In addition, the keywords can be placed in the headings, subheadings, images' captions, images' alternative text attributes (<img alt="">), page titles, and anywhere else that they seem appropriate.
Meta Description: This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
You should bear this in mind when you are wondering why some or all of the search engines appear to be ignoring your new website. It's simply one needle in a humongous haystack. But don't give up hope
Permalinks: This refers to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords "lawn products," it would be optimal for you to have a page with a permalink such as: <a target="_blank" rel="nofollow" href="http://www.gardening.com/lawn-products">http://www.gardening.com/lawn-products</a>.
Backlinks: This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values quality and the bigger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) the better chances you have for being ranked higher in your Search Engine Optimization.
Search Engine Optimization on desktop vs mobile: Is your website mobile friendly?
Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. your product is a mobile app).
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Site Design and Other Factors
While embedding well-targeted keywords within your site is acknowledged to be the most SEO valuable technique, there are other worthwhile elements: smart site design, reciprocal links, and attractive page content. To make your site as welcoming as possible to search engines spiders: organize the pages and links in a logical hierarchy, opt for CSS divs instead of nested tables, use text instead of images for the navigation links (or at least have flawless image alt values), and include a site map (which serves as an index of links to your pages) if the site has more than a dozen pages.
Appropriate reciprocal linking is when two or more sites have links to each other, as a natural result of the surrounding content of each site. This is quite different from - and far more effective than - the so-called "link farms", which are merely content-free pages that contain nothing but links to the sites of paying clients. Search engine firms caught on to that trick a long time ago. Consequently, paying someone to include links to your site among thousands of others, would not only be a waste of your money, but can get your site quickly penalized in the search results, or even blacklisted entirely.
The best way to entice new visitors to your site, whether they are humans or spiders, is to offer free quality content. This will encourage human visitors to check back frequently to see new content, and also to post links to your site on their own sites and in their blogs. This invariably increases your site's estimation by search engines. Having fresh content that matches your targeted keywords and phrases will also result in higher rankings by the search engines, because they always examine words within the context of the surrounding material.
Your SEO strategy should be a long term process
Getting placed on the first page of a Google search doesn't happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.
Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings
Search engine optimization is an increasingly important component of wise website promotion. While an article can only touch upon the major topics within SEO, you likely can see already how important these methods are for improving your site's standings within search engine rankings, and thus in the eyes of Internet users for whom "Google" is now a verb.
Adult SEO - Adult Search Engine Optimization
So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?
How many times should you use your primary keyword? This case study helps answer that question.
Some background on "Keyword Density"
In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say "keyword density", that's normally what they're talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)
However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don't just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don't just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)
As you can see, you need to be very aware of which measure you're talking about when you're talking "keyword density". But let me reiterate; mostly when people talk about keyword density, they're talking the simple measure.
What is the optimum keyword density
And now down to business... What keyword density (of either kind) should you be targeting on your website?
There's a lot of debate surrounding this issue because the search engine companies don't disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.
A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.
The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write - http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).
Number of pages on site: At the time of writing, my website contained a total of 53 pages.
Primary keyword phrase: "copywriter"
Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it's 4.9%.
Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%
Some comments on the figures
o The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There's a lot I don't know about the algorithms and there are bound to be other factors at play which I don't know about.
o With regard to Wayne Hurlbert's article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.
o The range figures are noteworthy because they suggest that you don't need to be paranoid about having some pages with a very high density and some with a very low density.
A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks - see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).
Happy SEO writing!