Coyote SEO Solutions, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Google SEO Optimization

Adult SEO - Adult Search Engine Optimization

So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on "Keyword Density"

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say "keyword density", that's normally what they're talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don't just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don't just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you're talking about when you're talking "keyword density". But let me reiterate; mostly when people talk about keyword density, they're talking the simple measure.

What is the optimum keyword density

And now down to business... What keyword density (of either kind) should you be targeting on your website?

There's a lot of debate surrounding this issue because the search engine companies don't disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write - http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: "copywriter"

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it's 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

o The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There's a lot I don't know about the algorithms and there are bound to be other factors at play which I don't know about.

o With regard to Wayne Hurlbert's article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

o The range figures are noteworthy because they suggest that you don't need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks - see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).

Happy SEO writing!

Online SEO Services

Adult SEO - Adult Search Engine Optimization

Search engine optimization, otherwise known as SEO, can be used in blogging and in other online marketing techniques to drive traffic to any web page of your choice, whether it is a blog, Squidoo lens or a traditional website page.

There are specific ways to ensure that each of these three different types of web presence is optimized to the extent that they will be picked up and listed by the top search engines. The biggest by far is Google with 65%, followed by Yahoo and then MSN, so it makes sense to optimize your web page for the Google algorithms.

Algorithms

An algorithm is a sequence of procedures for carrying out a statistical mathematical computation that ends up, in the case of Google and other search engines, with a list of web pages indexed in order of relevance to specific keywords, or search terms, used by search engine users to find out information.

All search engine listings for specific keywords are based upon these algorithms, that take many different aspects of the web page into account, and although only a few Google employees on a 'need to know' basis understand the factors involved, and the weightings that are given to each, we can work out some of the more important of them, although there are believed to be over 200 aspects of a web page that contribute to its listing position.

IMPORTANT SEO FACTORS

1. Title Tag

The title tag is generally regarded as the one most important factor in determining your listing position.

A simple change in the use of keywords in your title tag can dramatically change your listing position. You MUST use your main keyword for the page in your title tag, but the other text used within it can make a lot of difference.

The Title tag appears with in the HEAD tags of the page HTML, and therefore doesn't actually appear on the page. It is visible to spiders only, and is a means of you telling the search engine spiders what your page is about. You must then use the keywords contained in the title tag in the body of your text, and in any headings and subheadings. Basically the title tag sets the theme that you must continue in the text that your readers actually see.

2. H1 Heading Tags

The H1 heading tag conveys a lot of weighting to the text within the tag.

The heading of your page should be within H1 tags, but do not make your heading exactly the same as the page title. Make it close, but not as extensive. For example, if your web page is dedicated to the use of articles as a marketing technique, your page Title tag (visible only to spiders) could be 'Article Marketing and Article Writing Techniques' while your main page heading (visible to spiders and readers) could be 'Article Writing Techniques', contained with H1 HTML tags, and in Bold and underlined. You could then have another heading using the keyword 'Article Marketing'.

3. Use of Keywords

You have set the keyword theme with your Title and H1 heading tags.

You must now continue that theme with the text on your page. Good SEO books explain in detail how best to use keywords and how to structure your entire website to attract the attention of search engine spiders and of human visitors, and an article such as this cannot do the topic justice.

It is enough to say that the three major ways for you to inform search engine spiders of the theme of your web page is by means of your Title tag, H1 heading tags and your use of keywords on your page. All three of these should focus on one or two keyword, and if done properly will go a long way towards securing you a top 10 listing for your keyword on Google.

SEO Services

Guarantees ranking in a Specific Time

If an SEO company guarantees page rank in a specific period, especially if it is a relatively short time, you should not do business with them. This is worth mentioning since Google does not rank pages on a daily basis. As a matter of fact, Google ranks only every once in a while. That is why no matter what it does, an SEO company cannot guarantee a definite page ranking. Google compares your page to other pages, which is also based on the number of other pages competing with a particular page.

Perhaps the most important thing to keep in mind when it comes to SEO ranking is that rising to the top usually takes time. Nobody can accurately tell where a page's ranking will fall. The truth is, you can only get fast SEO results when they are done poorly using shady SEO techniques. Poor SEO will not work over a long period of time, meaning your business will not find it useful.

Uses Keyword Stuffing

Keywords should be used effectively in order to achieve good SEO. Keyword stuffing is the worst mistake an SEO company can ever make when using keywords. This technique involves the excessive use of keywords in web page content. Keyword stuffing may result to a website being penalized on search engines. This could lead to a company losing traffic, and its reputation being ruined.

Unsolicited SEO Company Offers

Nearly all of the unsolicited SEO company offers are spam. Usually their offers mention that they visited your site and want to help. The help they give seems like an incredibly great deal, but as earlier mentioned, if an SEO deal is too good to be true, then it probably is. When such offers appear in your inbox, just ignore them. You certainly wouldn't want to do business with this type of company. Their offer will certainly not help you in any way.

Services that are Either Underpriced or Overpriced

There is a saying that goes "you get what you pay for". However, when it comes to SEO, you have to be cautious of both underpriced and overpriced services. To know what company to decide on, search on the reputation of different companies before agreeing on their prices.

Massive Search Engine Submission

Nearly all SEO companies promise to submit your content to every major search engine. However, there is no need for an already remarkable site to submit articles to search engines. In addition, Google, Yahoo and Bing warn that, when you always submit content to major search engines, this can actually hurt your site, and this is exactly what you want to avoid.

Not Targeting the Right Keywords

You will not benefit from an SEO company that targets the wrong keywords. When choosing the keywords, you need diversity to draw in more traffic, but see to it that your keywords are relevant to your content. If not, this could ruin your site, as well as its reputation.


California Digital Marketing Consultant