Piedmont Web Marketing Company, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

SEO Company Near Me

Internet Marketing - SEO Vs SEM

You should never stop testing your Internet marketing strategy - what works today very well may not work tomorrow. Times are always changing in the Internet realm, which is why it's highly recommended that you regularly review and analyze the results of your strategies. You may find that your plan needs a bit of tweaking. But what's really the best for your business? Should your company invest more in PPC management or content marketing?

The answer you'll receive will greatly depend on who you're asking. For instance, a PPC management company will obviously promote their services. However, if you're consulting with an expert from an SEO services company that specializes in business development, then you're going to get a more in-depth answer.

Choosing between the two takes deeper consideration, since there are multiple factors that play a role in the effectiveness of either strategy. Some marketers will say that PPC is the way to go if you're looking for quick leads, but if you're looking to boost social media engagement and bring in more qualified leads, then content marketing is the route to take.

To date, content writing has been viewed as the long-term strategy, while pay-per-click is viewed as the short-term strategy. But enough of the opinions, let's see what the data says.

Content Generates Steady Traffic

In a report released by Customer Magnetism, it was found that content generated a steady flow of traffic much longer than pay-per-click ads. In the beginning, paid adverts were generating significantly more leads, but this traffic dropped off severely after about three months. However, over the course of two years, articles and blogs held their ground in lead generation.

Content Brings Quality Leads

In data collected from analytics, it showed that content produced ten times the amount of traffic and three times the leads. Although the quality of the leads weren't high at first, over time, the volume of traffic eventually produced qualifying leads.

Increased Social Shares Using Content

You don't get social shares by using paid advertisements. Content is king when it comes to producing inbound links and social media shares. You just need a good strategy created with the assistance of an SEO company.

PPC Great for Short-Term Initiatives

One way to include pay-per-click in your marketing efforts is to create seasonal advertising campaigns. Startups can also boost traffic to their websites while in the beginning phases of their business. Working with a PPC management company is ideal if you want to ensure your strategy produces the best quality leads possible.

Website Search Optimization

The Nature of the Internet Marketing Online Business

Google doesn't stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: "Information Retrieval Based on Historical Data."

The abstract of the patent is: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data".

This article has the goal to give a implified representation of this patent + contains recommendations as to what would be the best SEO techniques to obtain high rankings, with a specific focus on links. This article is the opinion of the writer and following recommendation in this article is done at your own risk.

Google's search results have been increasingly difficult to explain and many theories have been developed on what is going on. Most popular is the "sand box" theory, which says that a new site is put in a virtual sand box and has to wait until it has aged before obtaining high rankings. This patent has some excellent information that can explain this phenomenon.

Information Retrieval

The information that this invention of Google is claimed to retrieve based on the historical data are:

  1. Age/Time
  2. Change
  3. Trends

A score is calculated based on the above 3 factors which can then, at least partially, be used to rank the selected pages.

Historical Data

The patent describes a huge amount of historical data. The following is an overview of most items for which historical data can be measured:

  • Pages/sites
  • Links
  • Anchor Texts
  • Content
  • Query
  • Traffic
  • Ranking
  • User
  • Domain

Ranking Based On Information Retrieved From Historical Data

The patent describes in quite a lot of detail how selected pages are ranked based on the information retrieved from historical data. This chapter will describe the basic logic applied.

Age/Time

Of all historical data a date of inception is used to determine 4 important values:

  • Age
  • Average Age
  • Date
  • Average Date

These factors can be determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of a page to the average of the site for example tells the search engine if this information is relatively new or old.

Comparing the average age or date of a page to the average age or date of all pages selected for a query (keyword phrase) tells the search engine if the page is relatively new or old. This information can be used to rank the selected pages.

Comparing to an average has the advantage that there is no preset base of rules that determine the rankings of a page. For one query 6 months may be considered new (product descriptions for example) while for another page 6 days may be considered old (news items for example). It all depends on the average age.

This same logic applies to links. In order to determine how popular a page or site is, the average age of all back links tells the search engine if the popularity of the page is recent or not. It makes sense that if most back links have been obtained 4 years ago and that hardly anybody has been interested to link to this page/site since then, that the page is not as popular as the existing back links would suggest.

The patent goes even as far as determining age factors for anchor texts of links.

Change

Information changes over time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally forgotten now, but still have most of its backlinks that were obtained when the page actually was popular. However, if this page all the sudden becomes popular again, and new back links start showing up, the average age of the backlinks will remain high. This will prevent the page of ranking high.

Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change can be a reason to lower the rank of a page.

Trends

Even though comparing to averages is a great way to get information about freshness, it fails to recognize smaller events like a sudden increase in popularity of a page. Though detecting changes do help to recognize smaller events, more information can be obtained by detecting trends.

Sudden increases of popularity can be caused by seasonal events like Christmas or the Super Bowl. For this reason the search engine will try to determine trends within pages links, anchor text, content, topics, queries, etc. Detecting trends makes it possible to rank pages higher that would not be ranked high with the standard ranking methods or with comparing to average ages or dates. Google has recognized here a very important fact of information: Relevance and importance of information is (con)temporary.

Detecting Spam Using Historical Data

Having all kinds of historical data available can be used to detect search engine spam. Unexpected events that happen to a site can be an indication of spam. Obviously a strong improvement of 1 single factor would not be a direct indication of spam, generally multiple factors are showing strange behavior when a site is using spam to increase rankings. It would not be in Google's interest to penalize a site for advertising. However, excessive advertising in sites/pages that are totally unrelated will not do your site any good.

Recommendations

Nothing changed in regards to links. This patent pretty much confirms what we already knew and have been explaining to our customers as well. The following recommendations can be helpful:

Keep links related

Related links matter, unrelated links can be considered spam.

Build links on a continuous moderate bases

As the patent describes, the average age of your backlinks should not be too high. It is therefore wise to continue adding backlinks to secure a reasonable average age of all your backlinks. How many you need to add over time depends on your market.

Be better than the average

Very important is to be better than the average, but don't overdo it. It would be expensive and unnecessary.

Focus on seasonal events

A good way to increase the success of your website is to set up text link campaigns for seasonal events. Start your advertising campaign 2 to 3 months before the actual event to give Google the time to find the links and update your site's information with it. After the event you can let these links go again.

Spread links over multiple sites (unique backlinks)

A very important factor is the number of unique websites in your backlinks. Google seems to put a strong emphasis on this factor.

Video SEO for Online Video Marketing

What is Search Engine Optimization (SEO)?

In simple words, Search Engine Optimization (SEO) can be defined as the Do's and Don'ts of Search engines that if followed properly can improve the visibility of your website which will eventually lead to better sales and promotion of your website, products and services. How?

When you launch a new website it is obvious that you will be among the millions. And among those thousands that even Google doesn't know about their existence. And a week passes by with just one or two visitors with zero contribution. It is obvious to get frustrated. But, it is more obvious to have a question in your mind what other websites are doing so that they are ranking in the first page and what you did that you got lost in the piles of search results? And the only answer is SEO! Hence, from driving visitors to your website to make your website visible in the Google and to earn better sales and promotion Search Engine Optimization (SEO) is only the solution that has no other options.

Search engine optimization is the booster pack that has all the necessary tools to optimize your website for search engines like Google and to make your business visible in the market among your probable buyers. In fact, all the websites no matter what they sell and what services they provide, if they are ranking in the first page then the reason is Search Engine Optimization and nothing else.

Why You Need Search Engine Optimization (SEO)?

  • Traffic:

Traffic is something that comes at the first because the entire motive of SEO is to gain quality traffic for better sells and services. Hence, SEO is crucial factor for gaining traffic and visitors for any website because without traffic or buyers no business can be exist.

  • Visibility:

Visibility is very crucial when it comes to e-marketing because unless you gain a good visibility from your traffic there is no way you can promote your business and make better sells. And visibility can only be gain with better optimization of your website including both off page and on page optimization in your website.

  • Goodwill:

Goodwill is always the main concern of any business organization and today when there is so many online businesses, placing your website can be your one more effort to prove your care for your buyers cannot have easy access to your services and updates. Your website can not only update your customers about the changes you do in your services and facilities but it also helps to bind them so that you don't lose even those who are far from you.

  • Going Global:

Going global use to be a dream decades ago and nearly impossible even if the business organization was strong because there was the huge gap between developing and under developed countries and means of supplies were very rare. But, today this opportunity is easy and even small businesses can serve their clients who live beyond the seven seas.

  • Easy and Economical Marketing:

Online marketing is economical and easy as well. When compared with the off web marketing your expenses are very high because you need manpower to promote and the cost of advertisements are also very high. But, with the growing web surfers business marketing has become very economical because even the social bookmarking sites like: www.facebook.com offers your advertisements low cost whereas the features they provide are enormous. Similarly, it is easy because you can promote your business with a click and completely reduces your manpower budget.

All of the above listed advantages are worthy only if you rank well in Google and other major search engines. With poor placement and zero page rank no customers will know your existence in the internet and there is no question of building goodwill.

Black Hat and White Hat SEO:

Black hat and white SEO is two different stream of SEO which are distinctly different from one another. Black hat SEO represents those people who are engaged in unethical SEO practices like: keyword stuffing, link farming and article spinning which can seriously hamper your website and your online business. Google is found to banned and delist such websites who are engaged in such practices.

Similarly, white hat SEO is the ethical way of competing in the search engine to gain desired page rank following the do's and don'ts of Google.

Free Search Engine Optimization (SEO):

Free search engine optimization is "IMPOSSIBLE" but when it comes with free there are many things that hurt later. SEO being such an amazing tool to generate millions of dollars from a website that just needs regular optimization and quality services can never be free. But, to aware you there are many bad apples in the sack of SEO that has often found to hurt people.

Going for cheaper SEO services or looking for free items can really hurt your website reputation and using black hat SEO which many so called SEO's use can collapse your website performance and even Google can ban you forever. Hence, we highly suggest go for the real ones rather than looking for free and cheaper which can later result worst.

First Place Guarantee in Google:

There are many SEO related websites that often guarantee you the first place in Google. These are the bad apples in the SEO sack because when it comes to SEO no one can guarantee you the first place because Google itself doesn't guarantee these things. And if there is someone then I highly suggest you to quit before waiting those SEO's to hurt you.

Possible Guarantee for the First Place:

Although no one can guarantee the first place there has been many incidents where some SEO companies has proved this but the trick they do is simple and unethical. These SEO companies simply find the keywords which are related to your business and optimize your website in those keywords which though relates to your business but has no search queries from the visitors. Hence, optimizing your website in such keywords where buyer has no interest can give you the first place but will eventually end with zero traffic and sells. Hence, this trick is to mislead the website owners and to loot them which are unethical SEO that should be avoided.

What is SEM?

SEM refers to Search Engine Marketing which is another strong tool for online marketing. Most of the SEO consultant services also offer these services. In general it is the combination of SEO and PPC to boost your Google placement and boom your traffic.

Places to Report Spam:

If you have encountered any spam or any SEO related website has deceive you then there are places where you can complain and necessary action can be expected. Websites like: " http://www.elsop.com/wrc/complain.htm "has all necessary list of websites that can help you to fight against internet crimes and other fraud websites.

Author: Kiran Bista


California Digital Marketing Consultant