Hollister SEO Search Engine Optimization, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

International SEO

SEO Definitions

I run an SEO article service in the UK, and am faced with the same problem dozens of times every day: how to write a great title. There's no doubt at all that when you're writing SEO articles it is imperative that your title works. But what is really meant by an SEO article title that 'works'? Works for what, exactly? Or for whom?

An effective SEO article title has to achieve three things:

1. Your article title has to appeal to real people, encouraging them to click on the link and read your article.

2. Your article title has to honestly represent the content of your article.

3. Your article title has to be optimised for the search engines as thoroughly as your article body.

This is perhaps a simplistic view, but one which is useful as a start nevertheless. Let's take each of those points in turn and understand what's meant by each one, and then think more carefully about what's meant by optimising your title for LSI rather than merely SEO.

A Title Must Attract Attention

Clearly there's precious little point writing the world's most useful, most perfectly written and most entertaining article if you let the whole thing down with a title that provides all the stimulation and excitement of a damp leaf. Whether your SEO article is listed in the search engine results pages or within the pages of an article directory, it is almost always going to be the title of your article which people will see first, and often that's all they'll see.

Your title must therefore give people a reason for clicking it and finding out more. Unless people click the links that take them to your article the page on which it has been published will receive virtually no traffic, resulting in your backlinks having almost no effect.

Remember: backlinks on their own do almost nothing - you need to ensure that the pages on which those backlinks appear receive a good volume of traffic, and that's only ever likely if your title is well written.

A title should give enough information to arouse curiosity, without giving so much information that the article seems relatively unnecessary.

Your SEO article title might be written as a question - often a good tactic because by asking a question you almost force the reader to become actively engaged; whether they like it or not they'll probably be subconsciously answering your question as they read it.

Including a number in your title is also a successful approach, since this implies real, hard, useful content that's well structured.

A Title Must Be Honest

Some SEO article marketers use a title a little like a worm on a fishing line, hooking the reader in with what seems like a very tasty offering, only to let them down when the reality is revealed.

Many of the most reputable and worthwhile article directories will not permit this abuse of trust, and your articles will simply not be published. But even if your articles do manage to get through, fooling your readers is hardly a good way of representing your business.

After all, once your reader has been fooled, they'll be well aware of this fact, and will be very unlikely to click your author resource links in order to find out more about your website. Once you've abused their trust and misled them, they're very unlikely to consider trusting you a second time.

This is a huge mistake, since you already attracted their attention - you had caught yourself a reader, but then let them get away through your own laziness. If you want business, then you need to write titles which will be appealing and engaging, but maintain that appeal by fulfilling the implicit promises you're offering.

A title that suggests you'll be telling the readers how to get hold of a free iPod when in fact your article only tells them where they can buy discounted iPods is likely to result in you maintaining a fairly untouched stock of iPods yourself.

A Title Must Be Optimised For LSI, Not Just SEO

It is astonishing how many SEO article service providers still don't seem to understand the real difference between SEO and LSI, and every day I come across stacks of SEO articles written in such a way that Google's LSI (Latent Semantic Indexing) will simply ignore them entirely.

I've already written many articles on LSI, and there isn't room in this article to cover the whole topic, but I will fulfil the promise of my article's title by giving you the following rules and examples:

1. Use your keyword, but don't abuse your keyword. In other words, make sure your keyword or keyphrase appears once near the beginning of your title - and nowhere else in the title.

2. Think semantically - what other words share virtually the same meaning as your keyword? Now, don't make the same mistake other people do who don't know what LSI means - avoid using those semantically identical words. Why? Because as far as Google is concerned, 'horse' and 'pony' are virtually identical in meaning. Creating a title along the lines of 'How To Look After Your Horse, Pony, Foal, Mare Or Stallion' will, as far as Google is concerned boost your keyword density to around 50% - article suicide.

3. Think about LSI - what contextually relevant words might Google expect to see within your title? If your article is about horses, and your keyword is 'horse', then in terms of LSI, words that might be expected to appear within the title could be 'stable', 'groom', 'ride' and so forth. Include one or two of these if relevant and possible.

If you're not sure about LSI, or even SEO, then gambling with your article marketing is rarely likely to pay off. The world of SEO article marketing is extraordinarily competitive; there is no such thing as a near miss in terms of optimising for the search engines or marketing your website through the use of articles. If in doubt, speak to an SEO article service that can make sure that for your business the letters LSI don't stand for Lost, Sunk and Invisible.

Optimize Website

Organizing Pages for Website Optimization

Although hiring an experienced SEO company with a good track record for success is one of the options that are clearly open to any web site or blog site owner, the truth is that many fear the cost.

Actually many webmasters opt for a do-it-yourself option rather than hiring an SEO company or any other SEO expert. However the big question to other newer site owners faced with the same choice is whether do-it-yourself SEO is viable. Does it work? Has it worked for those who have chosen to do their own SEO rather than hire a company?

The answer is that it has worked for those who have been willing to invest plenty of time and resources into quickly learning what SEO is all about and how to go about doing for themselves what they would have otherwise hired a company to do for them. Actually most SEO skills can be quickly acquired by anybody who has an interest in acquiring them. There is plenty of information available online that can be easily found using your favorite search engine. The Online encyclopedia, Wikipedia can also be pretty useful.

Some of the easy SEO skills that anybody can quickly pick up is the selection of keyword phrases to use in the content on the site to attract traffic from search engines. Whether it is a company or an individual expert doing the SEO for a site, keyword phrases are usually a very important part of any SEO strategy.

What Is SEO? A Brief Introduction

Guarantees ranking in a Specific Time

If an SEO company guarantees page rank in a specific period, especially if it is a relatively short time, you should not do business with them. This is worth mentioning since Google does not rank pages on a daily basis. As a matter of fact, Google ranks only every once in a while. That is why no matter what it does, an SEO company cannot guarantee a definite page ranking. Google compares your page to other pages, which is also based on the number of other pages competing with a particular page.

Perhaps the most important thing to keep in mind when it comes to SEO ranking is that rising to the top usually takes time. Nobody can accurately tell where a page's ranking will fall. The truth is, you can only get fast SEO results when they are done poorly using shady SEO techniques. Poor SEO will not work over a long period of time, meaning your business will not find it useful.

Uses Keyword Stuffing

Keywords should be used effectively in order to achieve good SEO. Keyword stuffing is the worst mistake an SEO company can ever make when using keywords. This technique involves the excessive use of keywords in web page content. Keyword stuffing may result to a website being penalized on search engines. This could lead to a company losing traffic, and its reputation being ruined.

Unsolicited SEO Company Offers

Nearly all of the unsolicited SEO company offers are spam. Usually their offers mention that they visited your site and want to help. The help they give seems like an incredibly great deal, but as earlier mentioned, if an SEO deal is too good to be true, then it probably is. When such offers appear in your inbox, just ignore them. You certainly wouldn't want to do business with this type of company. Their offer will certainly not help you in any way.

Services that are Either Underpriced or Overpriced

There is a saying that goes "you get what you pay for". However, when it comes to SEO, you have to be cautious of both underpriced and overpriced services. To know what company to decide on, search on the reputation of different companies before agreeing on their prices.

Massive Search Engine Submission

Nearly all SEO companies promise to submit your content to every major search engine. However, there is no need for an already remarkable site to submit articles to search engines. In addition, Google, Yahoo and Bing warn that, when you always submit content to major search engines, this can actually hurt your site, and this is exactly what you want to avoid.

Not Targeting the Right Keywords

You will not benefit from an SEO company that targets the wrong keywords. When choosing the keywords, you need diversity to draw in more traffic, but see to it that your keywords are relevant to your content. If not, this could ruin your site, as well as its reputation.


California Digital Marketing Consultant