Walnut Creek Search Engine Optimazation, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

On Page SEO Services

SEO - Search Engine Optimization

Proper website content is the most important element of a successful internet business. No matter how hard the online business promotes and advertises its products or services, a lack of easy to read content will result in poor sales.

Fun and easy to understand content is what sets online businesses apart from the competition. Not everyone can write high quality article. Content writing services can be hired to create relevant and understandable content for your online business.

Content writing services offer the following to their clients:

Search Engine Optimization Friendly Content

In order for a website to get higher on a search engine's results page, search engine optimization (SEO) keywords must be used throughout the website's content. These keywords are what a person would type into a search engine to get a certain set of results.

For example, an internet user may type in the phrase "How to toilet train a dog" if they want to find information on how to toilet train their dog. The words used in this phrase are known as keywords. Content writing services can help generate keyword-rich content that is both understandable and engaging.

Original

According to the Intraspin.com, 45% of online companies have lack original content on their websites. Websites that lack originality are unable to attract high online traffic as re-written content is boring, often difficult to understand and lack context.

Generating original words can be a difficult task, especially when you are not a professional writer. Hiring the services of a content writing firm can ensure that you always receive fresh and original content.

Understandable

Website article has become very sophisticated and difficult to understand. Online businesses use complex words in order to portray their business as 'professional'. This should not be done. No one wants to read content that they cannot easily understand.

Hiring a content writing firm will ensure that the developed content is both easy to understand and contains a professional tone. This will make the website more user friendly and help to increase the quality of the content.
When hiring writing services, one always ask for references and sample articles. This will help you get a better idea of how effective the service firm will be to your business.

Effective content has become an integral part of an online business's overall success. Hiring content writing services ensures that you get high quality and keyword-rich article all the time.

Search Engine Optimization For Website

Search Engine Optimization - SEO Explained

So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on "Keyword Density"

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say "keyword density", that's normally what they're talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don't just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don't just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you're talking about when you're talking "keyword density". But let me reiterate; mostly when people talk about keyword density, they're talking the simple measure.

What is the optimum keyword density

And now down to business... What keyword density (of either kind) should you be targeting on your website?

There's a lot of debate surrounding this issue because the search engine companies don't disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write - http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: "copywriter"

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it's 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

o The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There's a lot I don't know about the algorithms and there are bound to be other factors at play which I don't know about.

o With regard to Wayne Hurlbert's article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

o The range figures are noteworthy because they suggest that you don't need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks - see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).

Happy SEO writing!

Search Engine Optimization: Facts and FAQ on SEO for Beginners

Although hiring an experienced SEO company with a good track record for success is one of the options that are clearly open to any web site or blog site owner, the truth is that many fear the cost.

Actually many webmasters opt for a do-it-yourself option rather than hiring an SEO company or any other SEO expert. However the big question to other newer site owners faced with the same choice is whether do-it-yourself SEO is viable. Does it work? Has it worked for those who have chosen to do their own SEO rather than hire a company?

The answer is that it has worked for those who have been willing to invest plenty of time and resources into quickly learning what SEO is all about and how to go about doing for themselves what they would have otherwise hired a company to do for them. Actually most SEO skills can be quickly acquired by anybody who has an interest in acquiring them. There is plenty of information available online that can be easily found using your favorite search engine. The Online encyclopedia, Wikipedia can also be pretty useful.

Some of the easy SEO skills that anybody can quickly pick up is the selection of keyword phrases to use in the content on the site to attract traffic from search engines. Whether it is a company or an individual expert doing the SEO for a site, keyword phrases are usually a very important part of any SEO strategy.


California Digital Marketing Consultant