San Mateo SEO Specialist, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Google SEO Company

Search Engine Optimization - A Tool To Succeed On The Web

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question "What is SEO?" satisfactorily through this article.

Google SEO Company

Internet Marketing - SEO Vs SEM

Search Engine Optimization (SEO) is dynamic frontier, and it is must for SEO experts to keep themselves updated on every changing aspect of this potent tool used in internet marketing. Since, major search engines such as Google keep on updating their algorithms to let visitors see the best SERPs, it is therefore, important for online marketing people to adjust their SEO internet marketing techniques accordingly. And, in order to ensure quality website optimization, one needs to know all about SEO. Knowing the complete genre would make it possible for the marketers to know what does Google value. Below given are few important aspects of search engine optimization, which will help you in attaining your online goals successfully:

1. Know the difference between Black Hat SEO and White Hat SEO:

There are two types of SEO- black hat and white hat. Out of two, it is the white hat SEO that is ethical in practice and is considered to be the pure SEO; whereas black hat techniques are unethical in practice. Black Hat SEO involves the tactic of placing links wherever possible, performing aggressive email marketing and also by posting blog comments with a link to your website even on irrelevant sites. But doing this may end up with Google penalizing your website and you certainly would not want this. Whereas, white hat strategies entail following the search engines' guidelines.

2. Know that 'Content is the King of SEO':

If you want visitors to come and stay on your website, then you need to work more on its content than the website design. No doubt, visual appeal of the website is very important, yet, if the site lacks apt information, then chances are more than likely that you will start losing your visitors. Whatever your niche, it is important for you as a service provider to post highly relevant and fresh content. Keep people interested in your content in order to make them visit your site again and again.

3. Know that 'Linking to people than to websites' is more rewarding:

Having an amiable relationship with other online service providers will do you good in the long run. Most important is to know the fact that behind every website is a person. So, follow the niche websites by tweeting them on their social media platforms. Commenting on their good posts and offering to write guest posts for them. This will eventually lead to traffic to your website and links would start pouring in naturally.

There are many other imperative SEO internet marketing techniques that can help your website get a higher visibility on search engines. Yes, there are few quick fixes but to build healthy relationships with with major search engines.

Finding Reliable Search Engine Optimization Services

The most confusing traffic generation strategy is Search Engine Optimization or SEO. There is so much dialog by so called gurus, that to people starting out, it can be very confusing, overwhelming and sickening...it will have you up at night. You will be in a total state of chaos.

Lets try to unwrap all this dialog and break it down to simple to understand dialog. The first thing anybody needs to know, understand and come to grips with is that traffic from the search engines has more to do with demand than it does with keywords. Simply create a site with good content, easy for users to navigate, and to some extent get the word out across the internet...then you have struck the root of the SEO game. The search engines depend on relevant content from authoritative sources. Search engines are not looking to support webmasters playing the game, they want quality providers of content.

There are literally millions of websites that get traffic from the major search engines that have been built by people that never had any intention of getting traffic. Think about that...millions of sites are getting the traffic with no effort on the site owners part.

Think about all the sites from Blogger.com, MySpace.com and a lot of the sites from colleges and universities that ranked extremely well, yet they are not created by design to get traffic. Quite simply they have good quality content created by people a lot smarter than you and I. Perhaps I should only speak for myself, they are a lot smarter than me.

These sites get incredible rankings, that we can only dream of. The content is generally good, and individuals across the web like it enough to add it as a link or resource on their own sites.

The very simple equation, Content and Links = Search Engine Traffic...period.
No need to be a genius, a mathematical wizard or a guru. The equation works, write it down, post it near your desk, and plan your activities around it.

No magic, no simple route, no overnight success. Write some quality content, where in fact all the words count, not just keywords. The quality content published on your domain, and the quality links pointing to your domain, with a product in demand, and everything will be just fine. The traffic will flow.

So to review what the search engines are really looking for, and to get the organic traffic you so desperately want:

1. Build your site visitor friendly...do not get too technical or hung up on keywords

2. Your on page factors should be the Title Tag, Text Content (quality articles), easy navigation, privacy policy and a site map.

3. Off page factors are incoming quality links.

And that's it! A simple approach to SEO. Test it, try it and when you see the results you will begin to understand how simple the process can really be. Now, I am not saying there is no effort, or it happens overnight, but be patient, make a simple plan, work your plan and see for yourself....

Your plan needs to in place before you begin the process. Make a simple plan and follow it step by step. Keep in mind that those who fail to plan...plan to fail.


California Digital Marketing Consultant