Salinas SEO Search Engine Optimization, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

SEO Internet Marketing Services

Should Small Business Owners Rely on Google?

Getting traffic for your website isn't easy. Often the wrong kind of traffic lingers on your website and impedes growth of your website. Traffic is essential for surge in sales of your products and services and for that you need the targeted traffic. To achieve this you have to be on the top of the search engine rankings and get first page results or you can pay your way through pay-per-click advertising but if managed poorly pay-per-click advertising can burn a substantial hole into your pockets.

The best way available to rocket your website to improved ranking in search engines so as to draw substantial traffic is by using Search Engine Optimization (SEO) tools. This can be achieved by drawing attention of traffic that is actually looking for your keywords. So maintaining the right keywords, their density and the right kind of articles can increase traffic to your webpage in no time at all.

One of the best techniques to optimize your website for increased traffic is to have targeted keyword phrases in the title tag. This immediately draws attention of people and they would definitely stop by your website for a look. The meta description should also have the targeted keyword phrase but you have to remember that the keyword shouldn't be too competitive. Recently Google and other search engines have changed their policies and today you got to have unique and quality content on your websites to achieve first page results. Content that isn't available on any other website would always draw traffic in huge numbers. This would also lead to creating quality back-links to your website.

You must also be careful enough to maintain a fair keyword density without overdoing it because most search engines would hugely penalize you if you use the keywords too often in your content. As far as links are concerned, you should try to anchor text links in the last paragraph on your page as it doesn't take the attention off the main text. You can have a YouTube video link on your webpage along with other affiliate links to draw attention of different people. However, you must remember to cloak all links on your website and get links only from reputable sites. Try and link all images too and put up links that flow with the text and content of your website. Creating a Google site-map might also help you in drawing attention as such a map helps search engines to find all links to your webpage.

The above mentioned tips are only one of the ways that would lead to you to get first page results but there are a number of other ways to get improved search engine rankings which can be learnt at different search engine optimization coaching programs. The most essential point however remains that quality content that is unique draws maximum attention so you should try to achieve content that would eventually lead to more traffic, quality back-links and first page results. Search engine optimization is an amazing way to increase sale of your products and services so use it to your best advantage for better prospects.

Search Engine Optimization Service Provider

Video SEO for Online Video Marketing

Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.

Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.

When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword "float tube" as well as it should be. They also informed me that the site's Google PageRank is only 4/10.

Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told "there are only 192 sites that link to yours, according to Google's database" and they searched for "float tube" and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.

First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.

Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didn't do their job, free or otherwise. When you offer "keyword analysis" The first thing you should do is check the "keywords" meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.

Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000's of fishermen on a regular basis and our client has been able to capitalize on it.

The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.

Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net24's "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.

Quality content can do more for a site's success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!

Overall website optimization is what we call the Net24 "Equation of Success". The four part equation is simple. Good website design + good title, description and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.

In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing's search rankings, good overall optimization and quality content played the key roles in the success of the project.

Note: A year ago I corrected what I perceived as a mistake in FKP's keywords and got back on track with the correct spelling and have achieved good results. FKP Fishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.

Google Places Optimization - Get Listed On Google

Creative website copywriting services can help increase your online presence, and bring more targeted traffic to your website. As the internet has become a precious marketing tool, most of the business establishments are now going online for promoting their business. Every online business requires its website to advertise and sell merchandise or services. Most of the organizations find it beneficial to hire a search engine optimization company in order to increase their online presence.

There are two types of website copywriting, they are B2B (Business-to-Business) Web Copywriting and B2C (Business-to-Consumer) Web Copywriting. B2B Web Copywriting helps business establishments to sell their products and services to other businesses, and B2C Web Copywriting helps businesses to sell their products and services to consumers.

SEO companies offering efficient website copywriting can help increase your online presence by making your website more accessible to leading search engines. Attractive web content attracts the right visitors to your domain, converting maximum number of visitors into customers. Website copywriting services achieve for your website not just high rankings on Google, Yahoo, MSN, Alta Vista, and other popular search engines but even placement on their very first search pages.

There are a number of search engine copywriting services available, which include the writing of blogs, articles, advertisements, brochures, newsletters, press releases and copy editing. For attaining the topmost position in search engines, a website must be correctly optimized with keyword rich content. Experienced website optimization consulting firms can help you to attain a lasting business on the web.

Search engine marketing and placement services play an important role in boosting the sales of a company. Most of the SEO consulting firms propose high quality SEO services at reasonable rates for commercial and non-commercial sites. By affecting the right balance between keyword density and marketing language in the website, they create web content that would make visitors to your website want to know more about your company. As an initial step in providing website copywriting to increase your online presence, these SEO companies create excellent web pages for their clients, with the help of content developers, multimedia professionals, and graphics designers.

Website copywriting services include the developing of web pages that attract by nature of their brevity, free flow of language, informational value accuracy, and suitability for the intended audience. Copywriters will produce original, reader friendly content, and this will help you to establish a strong online presence and market your products and services on the internet.


California Digital Marketing Consultant