Oakland Search Engine Optimazation, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

International SEO

SEO Company Will Cost A Fortune, So Can You Do It Yourself?

The most confusing traffic generation strategy is Search Engine Optimization or SEO. There is so much dialog by so called gurus, that to people starting out, it can be very confusing, overwhelming and sickening...it will have you up at night. You will be in a total state of chaos.

Lets try to unwrap all this dialog and break it down to simple to understand dialog. The first thing anybody needs to know, understand and come to grips with is that traffic from the search engines has more to do with demand than it does with keywords. Simply create a site with good content, easy for users to navigate, and to some extent get the word out across the internet...then you have struck the root of the SEO game. The search engines depend on relevant content from authoritative sources. Search engines are not looking to support webmasters playing the game, they want quality providers of content.

There are literally millions of websites that get traffic from the major search engines that have been built by people that never had any intention of getting traffic. Think about that...millions of sites are getting the traffic with no effort on the site owners part.

Think about all the sites from Blogger.com, MySpace.com and a lot of the sites from colleges and universities that ranked extremely well, yet they are not created by design to get traffic. Quite simply they have good quality content created by people a lot smarter than you and I. Perhaps I should only speak for myself, they are a lot smarter than me.

These sites get incredible rankings, that we can only dream of. The content is generally good, and individuals across the web like it enough to add it as a link or resource on their own sites.

The very simple equation, Content and Links = Search Engine Traffic...period.
No need to be a genius, a mathematical wizard or a guru. The equation works, write it down, post it near your desk, and plan your activities around it.

No magic, no simple route, no overnight success. Write some quality content, where in fact all the words count, not just keywords. The quality content published on your domain, and the quality links pointing to your domain, with a product in demand, and everything will be just fine. The traffic will flow.

So to review what the search engines are really looking for, and to get the organic traffic you so desperately want:

1. Build your site visitor friendly...do not get too technical or hung up on keywords

2. Your on page factors should be the Title Tag, Text Content (quality articles), easy navigation, privacy policy and a site map.

3. Off page factors are incoming quality links.

And that's it! A simple approach to SEO. Test it, try it and when you see the results you will begin to understand how simple the process can really be. Now, I am not saying there is no effort, or it happens overnight, but be patient, make a simple plan, work your plan and see for yourself....

Your plan needs to in place before you begin the process. Make a simple plan and follow it step by step. Keep in mind that those who fail to plan...plan to fail.

International SEO

Search Engine Optimization - SEO Explained

If one of your goals for your website is to rank in search engine results to get more visitor traffic, then you should turn your website into an SEO website meaning, optimize it and use search engine optimization techniques. This is your lucky day as I will give you different ways on how you can turn your website into an SEO website; all you need to do is read and use it on your website if applicable.

Websites used Flash to improve the appearance and make the website livelier. The only problem is, search engines have a hard time crawling to websites that uses the Flash program. Now, there are two solutions to this problem: the first is to know how to make use of accessible Flash objects and making sure that your website will still be crawl friendly and the other way is to use CSS or JavaScript instead. This way, you will still have the fancy appearance without risking going down the rankings.

When building your SEO website, you need to make sure that all the content in the SEO website is read easily by search engine spiders. A good SEO website will have quality content even in the headings, titles, paragraphs and links. Content is what spiders look for and this is something you need to be prioritizing. Websites that have little content tend to struggle getting hits in search results.

You also need to make sure that your URL is very search friendly. Nowadays, SEO websites include keywords in URLs to show the content of the webpage. Sometimes, CM's will automatically generate their own code for your web pages and this is something you'd want to avoid. A good content management system will help you make your own URL to make your web pages more appealing. Further, if you have web pages that you don't want to be indexed in search engines, make sure you block them. These pages are mostly used for testing designs on the websites. You don't want this to get indexed at all, if I were you, make use of a local web development environment for your testing purposes.

You should also make use of proper heading tags. It will look more information on the heading tags of your web pages. Most of the time they will even look prioritize headings tags before the text in your web pages. Next, make sure the images you are using have alt attributes. To be W3C-compliant, your image alt attributes should be 100%. Search engines can read alt attributes and can even add your images in search engine results rankings in the image area.

And lastly, you need to make sure that your web pages are always updated with new content. Search engines like to crawl on SEO websites that have changing content because they are programmed to believe that if the SEO website is changing, it is alive and perfectly alright. And because of this, search engines will like crawling to your SEO website and will help you rank higher.

SEO Marketing for Property Management Companies

About 5 years ago, the web has seen an explosion of social websites. From social networking to social bookmarking, from digging to stumbling, the web has changed significantly. Finally, the internet has reached a stage, where it lives up to its earlier goals of freedom, democracy and independence.

Yet, we see hundreds and thousands of companies and individuals trying to manipulate search engine rankings through old SEO techniques. We see link farms still existing and people are still buying high PR links. SEO has become hogwash and people are spending huge amounts of time and money on nothing.

If you look beyond, Search Engines themselves have lost ground when it comes to traffic. Earlier everybody started on Google and that was their home page. Today, most people's home page is Facebook or orkut. The social web is here and you can remain in denial and suffer or accept it and progress.

Here I would like to introduce the concept of Online Visibility Marketing. OVM is a term that I coined while sipping a cup of coffee last night. So, what do I mean when I say OVM?

OVM is a blend of SEM, SMO, SEM, Social Marketing and Viral Marketing. Basically, OV or Online Visibility is exactly what it means, how visible are you on the web. Not your website, not your blog, how visible are "YOU" as a brand.

Whether its on the Search Engine or on social media sites or whether its your text ads that are appearing. Online Visibility is the sum total exposures that you are presenting on the web.

For example for a client of mine, which was engaged in Traditional SEO with us, we got him "visible" on the 2nd position for one of the most highly competitive keywords you can imagine and that too in two days! It would have taken at least 18 months of article submissions, directory submissions and other SEO efforts to get in the Top 10 for this keyword.

Don't get me wrong. I am not advertising some new "fad marketing" that is going to come and go. Nor am I talking about some "tricks". I am talking to you about the future of the web. And because the internet has such a furious pace, the future is not tomorrow, its NOW.


California Digital Marketing Consultant