Milpitas SEM Marketing, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Website And SEO Services

Video SEO for Online Video Marketing

The competition in the field of online marketing is becoming very tight each day. Therefore to sustain in the marketing you need to get the assistance from the best SEO company. A professional having good experience in this field can help you a lot in improving your business online.

A best search engine optimization company can plan and work a suitable strategy for improving the business in the online market. The strategy they plan will include the on page optimization and the off page optimization techniques. They will have specialized professionals working for each step in the optimization process.

Always choose a company where you can be comfortable in working with. Your cooperation is very much essential for the growth of your online business. And try to keep proper communication with them. Check the reports regularly and act according to the market demands.

The main techniques performed by a good SEO company are affiliate marketing, PPC, social media marketing, web content editing, article writing, email marketing and outsourcing. Therefore before choosing a company for your choice look for the services they have. The specialization in each service is necessary for improving the market of your product. All these works together contribute the successful online marketing strategy.

The keyword selection is very crucial for any online marketing works. Therefore a highly talented and experienced professional can only make the correct choice. Check for that too in a company. The best SEO Company will provide the best service in all their work and the best results also.

Google SEO Services

Search Engine Optimizer (SEO) - Proposed Scope of Work to Use in Hiring an SEO

So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on "Keyword Density"

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say "keyword density", that's normally what they're talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don't just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don't just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you're talking about when you're talking "keyword density". But let me reiterate; mostly when people talk about keyword density, they're talking the simple measure.

What is the optimum keyword density

And now down to business... What keyword density (of either kind) should you be targeting on your website?

There's a lot of debate surrounding this issue because the search engine companies don't disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write - http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: "copywriter"

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it's 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

o The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There's a lot I don't know about the algorithms and there are bound to be other factors at play which I don't know about.

o With regard to Wayne Hurlbert's article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

o The range figures are noteworthy because they suggest that you don't need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks - see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).

Happy SEO writing!

SEO Services

Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.

Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.

When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword "float tube" as well as it should be. They also informed me that the site's Google PageRank is only 4/10.

Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told "there are only 192 sites that link to yours, according to Google's database" and they searched for "float tube" and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.

First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.

Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didn't do their job, free or otherwise. When you offer "keyword analysis" The first thing you should do is check the "keywords" meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.

Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000's of fishermen on a regular basis and our client has been able to capitalize on it.

The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.

Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net24's "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.

Quality content can do more for a site's success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!

Overall website optimization is what we call the Net24 "Equation of Success". The four part equation is simple. Good website design + good title, description and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.

In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing's search rankings, good overall optimization and quality content played the key roles in the success of the project.

Note: A year ago I corrected what I perceived as a mistake in FKP's keywords and got back on track with the correct spelling and have achieved good results. FKP Fishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.


California Digital Marketing Consultant

Stanford SEO Link Building, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

International SEO

SEO Company Will Cost A Fortune, So Can You Do It Yourself?

You should never stop testing your Internet marketing strategy - what works today very well may not work tomorrow. Times are always changing in the Internet realm, which is why it's highly recommended that you regularly review and analyze the results of your strategies. You may find that your plan needs a bit of tweaking. But what's really the best for your business? Should your company invest more in PPC management or content marketing?

The answer you'll receive will greatly depend on who you're asking. For instance, a PPC management company will obviously promote their services. However, if you're consulting with an expert from an SEO services company that specializes in business development, then you're going to get a more in-depth answer.

Choosing between the two takes deeper consideration, since there are multiple factors that play a role in the effectiveness of either strategy. Some marketers will say that PPC is the way to go if you're looking for quick leads, but if you're looking to boost social media engagement and bring in more qualified leads, then content marketing is the route to take.

To date, content writing has been viewed as the long-term strategy, while pay-per-click is viewed as the short-term strategy. But enough of the opinions, let's see what the data says.

Content Generates Steady Traffic

In a report released by Customer Magnetism, it was found that content generated a steady flow of traffic much longer than pay-per-click ads. In the beginning, paid adverts were generating significantly more leads, but this traffic dropped off severely after about three months. However, over the course of two years, articles and blogs held their ground in lead generation.

Content Brings Quality Leads

In data collected from analytics, it showed that content produced ten times the amount of traffic and three times the leads. Although the quality of the leads weren't high at first, over time, the volume of traffic eventually produced qualifying leads.

Increased Social Shares Using Content

You don't get social shares by using paid advertisements. Content is king when it comes to producing inbound links and social media shares. You just need a good strategy created with the assistance of an SEO company.

PPC Great for Short-Term Initiatives

One way to include pay-per-click in your marketing efforts is to create seasonal advertising campaigns. Startups can also boost traffic to their websites while in the beginning phases of their business. Working with a PPC management company is ideal if you want to ensure your strategy produces the best quality leads possible.

Website SEO Services

The Nature of the Internet Marketing Online Business

So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on "Keyword Density"

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say "keyword density", that's normally what they're talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don't just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don't just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you're talking about when you're talking "keyword density". But let me reiterate; mostly when people talk about keyword density, they're talking the simple measure.

What is the optimum keyword density

And now down to business... What keyword density (of either kind) should you be targeting on your website?

There's a lot of debate surrounding this issue because the search engine companies don't disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write - http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: "copywriter"

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it's 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

o The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There's a lot I don't know about the algorithms and there are bound to be other factors at play which I don't know about.

o With regard to Wayne Hurlbert's article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

o The range figures are noteworthy because they suggest that you don't need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks - see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).

Happy SEO writing!

Skills Needed For Search Engine Optimization

Adult Seo (Adult Search Engine Optimization) is to many people a mythical beast with seo techniques only discussed in dark secret circles. The main reasons for this are that adult sites by there sexually explicit nature have to follow slightly different strategies in internet marketing for these sites to gain traffic and thus money.

First off why bother with adult seo and why bother with adult websites if its so tricky?

1. Adult keywords are the most popular searched keywords in the world, I would like to list them here, but alas they are far too sexually explicit - as a teaser - from the top 30 searched keywords in the world the first two positioned keywords begin with the letter "P" followed by "Google" in 3rd place and believe it or not but 18 out of the top 30 searched keywords in the world are adult words

Adult keywords = Have 50%+ or the majority of search engine traffic

2. Successful internet marketeers will know that you need a few things to make money online nowadays, apparently it used to be easy in the early days of the internet when competition was low, but you need to follow some simple rules to be successful now before you create your website, these rules are:

Find high traffic keywords

Find keywords with low levels of competition

Find keywords that have monetary value

By creating an adult website / business you will find that all of these rules are far easier to obtain than be simply following the herd and creating another tech blog or another acai berry website these normal websites have proportionately far lower levels of traffic with huge amounts of competition and monetary value can be assumed similar.

3. Its not actually that tricky to perform adult search engine optimization, despite what you may have read or overheard adult seo can be performed relatively easily, you just need to take a little care and attention to detail and then you can market your adult site with ease

Top Ten Adult SEO Strategies to Market and Promote your Adult Site

1. Optimize you main site by using seo friendly permalinks, h tags, alt tags and add content regularly

2. Create an seo optimized supporting blog and redirect traffic to your main adult website

3. Join adult forums, interact, add value to the forums and use the forum signature link to promote

4. Create modified linkwheels to increase your serps

5. Submit your site to adult directories

6. Use adult link dump websites to gain instant traffic and links

7. Buy adult traffic and monitor / optimize the results

8. Create social networking groups and siphon the traffic

9. Create web 2.0 properties and promote your website

10. Sponsor other adult websites in your niche and you may receive a website link in return

Most important but what we sometimes forget

Analyse your adult seo results, take a breather and find out which adult search engine optimization tactics worked


California Digital Marketing Consultant

Redwood City SEO Solutions, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

SEO Online Marketing

SEO Website: How to Optimize Your Website

Whether you're a SEO pro or beginner in training, executing some advanced on-site optimization techniques is a fairly straightforward process. The main idea is to be somewhat creative in how you use keywords throughout the content of your website. The trick to being effective is developing a cohesive structure of pages that are both keyword optimized and creatively organized with respect to your keyword targets.

The actual keyword optimization process involves how we use certain phrases in specific areas of the page, like the page title, meta description, headers, strong tags, body copy, etc. In this article, I am taking a step back to acknowledge the actual blueprints of the site, or the organization of optimized pages, that contribute to greater SEO performance.

Organizing Optimized Pages

The way in which you plan and structure the organization of your pages is a key aspect of SEO and on-site optimization. In a general sense, you want to focus the optimization of each page on only one precise keyword target and perhaps a couple variations. However, you can take the page-planning process a bit deeper by strategically creating an optimized architecture of keyword relevant pages.

Creative organization of your optimized pages can have a momentous effect on your SEO efforts. By this I mean structuring the pages of your site so they build upon your site's contextual relevancy (or 'keyword relevancy'.) Here's an example:

Let's say we're optimizing a hair loss site for a new keyword category around 'hair loss treatment.' We will most likely create a new page that is optimized for that particular keyword; however, we can take the optimization one step further by building out a number of supportive pages.

Depending on the nature of our website, we may want to roll out additional pages that focus on hair loss treatments for men, for women, natural treatments, and so on. The idea is to establish optimal keyword relevancy by building out a new tier of pages that target more long-tail keyword variations.

Linking Optimized Pages

In addition to the way in which we organize our pages, we must also consider the manner in which we link our optimized pages. Proper linking of such pages can have a momentous SEO impact and sometimes lead to greater exposure in the search engine results.

The important thing to keep in mind is to ensure that linked pages are relevant to one another. For instance, if we optimize a page for 'hair loss treatments' we may include a link on in the content that points to other deeper pages, such as 'natural treatments for hair loss' and 'hair loss treatments for men." This is all good so long as the link makes sense in the content of the page (often in a paragraph that is somewhat related to the link.)

There are two forms of links in which you will want to consider when linking related optimized webpages on your site. They are:

  • contextual links: links that are built in the copy of a page, such as in a paragraph of text
  • crumb trail links: the links that represent the various page levels, often seen above the first header of a page (typically on all pages of the site)

The crumb trail links are pretty straightforward, and will often be integrated site-wide. Implementing crumb trail links is a great SEO move, for it ensures all relevant pages are linked together based on the user path or overall page depth of the site.

Contextual links must be built with users in mind. Before building a link in a paragraph of text, ask yourself if the link would make sense from a usability standpoint. This underscores the importance of contextual relevancy while building internal links. If the paragraph or block of content is about a certain topic, make sure that any links in that content are somewhat relevant to the text.

Takeaway Point

When you look at well-optimized websites, they are often very deep and rich with valuable content on numerous pages. Each page is often decently keyword optimized for a specific search term, and each page is often organized into a certain keyword category.

One of the best analogies for on-site optimization is building a textbook. The title or focus of the story is supported by numerous chapters, and each chapter is supported by numerous sections. The textbooks that are chosen for students are those that are well organized and offer a wealth information. Keep this in mind when organizing and optimizing the pages of your website.

International SEO

Search Engine Optimization Made Simple To Understand

Search engine optimization, otherwise known as SEO, can be used in blogging and in other online marketing techniques to drive traffic to any web page of your choice, whether it is a blog, Squidoo lens or a traditional website page.

There are specific ways to ensure that each of these three different types of web presence is optimized to the extent that they will be picked up and listed by the top search engines. The biggest by far is Google with 65%, followed by Yahoo and then MSN, so it makes sense to optimize your web page for the Google algorithms.

Algorithms

An algorithm is a sequence of procedures for carrying out a statistical mathematical computation that ends up, in the case of Google and other search engines, with a list of web pages indexed in order of relevance to specific keywords, or search terms, used by search engine users to find out information.

All search engine listings for specific keywords are based upon these algorithms, that take many different aspects of the web page into account, and although only a few Google employees on a 'need to know' basis understand the factors involved, and the weightings that are given to each, we can work out some of the more important of them, although there are believed to be over 200 aspects of a web page that contribute to its listing position.

IMPORTANT SEO FACTORS

1. Title Tag

The title tag is generally regarded as the one most important factor in determining your listing position.

A simple change in the use of keywords in your title tag can dramatically change your listing position. You MUST use your main keyword for the page in your title tag, but the other text used within it can make a lot of difference.

The Title tag appears with in the HEAD tags of the page HTML, and therefore doesn't actually appear on the page. It is visible to spiders only, and is a means of you telling the search engine spiders what your page is about. You must then use the keywords contained in the title tag in the body of your text, and in any headings and subheadings. Basically the title tag sets the theme that you must continue in the text that your readers actually see.

2. H1 Heading Tags

The H1 heading tag conveys a lot of weighting to the text within the tag.

The heading of your page should be within H1 tags, but do not make your heading exactly the same as the page title. Make it close, but not as extensive. For example, if your web page is dedicated to the use of articles as a marketing technique, your page Title tag (visible only to spiders) could be 'Article Marketing and Article Writing Techniques' while your main page heading (visible to spiders and readers) could be 'Article Writing Techniques', contained with H1 HTML tags, and in Bold and underlined. You could then have another heading using the keyword 'Article Marketing'.

3. Use of Keywords

You have set the keyword theme with your Title and H1 heading tags.

You must now continue that theme with the text on your page. Good SEO books explain in detail how best to use keywords and how to structure your entire website to attract the attention of search engine spiders and of human visitors, and an article such as this cannot do the topic justice.

It is enough to say that the three major ways for you to inform search engine spiders of the theme of your web page is by means of your Title tag, H1 heading tags and your use of keywords on your page. All three of these should focus on one or two keyword, and if done properly will go a long way towards securing you a top 10 listing for your keyword on Google.

Search Engine Optimizer (SEO) - Proposed Scope of Work to Use in Hiring an SEO

One of the questions on many companies lips these days is whether SEO is still a wise investment. Years ago everyone rushed to the best SEO companies to have their online marketing manged for them, but with so many changes that search engines have put in place since, there are companies that are slacking off in terms of their SEO campaigns, because they don't seem to be working for them anymore.

The focus on search engine optimization is to help companies get to that first place in search engine results. They want to be seen, boost their brand visibility and drive more traffic to their websites. The problem is that these days there are so many factors associated to search engine optimization that the only real way to achieve success and ensure that you are making a wise investment is to use a SEO company that does this work daily and are up to date with all the latest algorithms and trends to help you achieve success in the long run.

Factors that are associated to SEO include local, mobile, link building, pay per click advertising, social media, online directories and so much more. It is imperative for companies to realist the importance of local SEO to help them drive their business forward in a competitive online environment.

Organic SEO is one of the most sought after forms of SEO because it is effective, it is ethical and it drives traffic to your website with ease. In 2017 you will find that with the new search page introduced by Google your organic results are not always going to be at the top, if you did enjoy a good ranking in the past. This means that pay per click advertising is the most effective method to reach the top of search results with paid adverts. The benefit to these ads is that you pay for results only, which is affordable. You only pay when a potential client clicks on the link to take them to your website.

Social media is another must this year as part of your SEO campaign and will make search engine optimization a wise choice as a result. Sites such as Facebook. Twitter, Instagram, YouTube, Pinterest and more are all ones that you should be registered with. The more social media sites you are a member of, the higher the chance of you reaching your audience. Remember to use carefully selected keywords in your posts, upload fresh and interesting content and focus on providing your clients with something that they want to know or want to buy.

Content is still king and an important part of your online marketing strategy. Blogs, articles, press releases, video blogs and more should all be written to the very highest quality. You want to ensure you use keywords sparingly and that the content is relevant to your industry and something that you want to share with your clients in the long run.

It is important for all company owners to name that keywords and organic rankings are still powerful and is an effective way to get clients connected to the company in the most affordable manner. SEO helps you maximize traffic to your website and is one thing you cannot ignore when trying to build your business online.

You will also find that SEO remains a wise investment because it does offer high conversion rates and companies that enjoy organic rankings see a high percentage of conversions from clients visiting their website and making use of their services or buying a product.


California Digital Marketing Consultant

Freedom SEO Solutions, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Google SEO Services

A View on Google's Patent: Information Retrieval Based on Historical Data

We hear a lot about Search Engine Optimization or SEO these days. Most people not directly connected with the Internet, especially on the online marketing solutions side, have only a vague idea of what SEO is.

Search Engine Optimization is an important marketing strategy by which the visitors on the Internet are directed to a particular website to buy products or services.

Search Engines like Google, Yahoo!, Ask Jeeves etc play important roles in helping a website to direct buyers to its site. The major search engines use a variety of information to index and rank web pages so they appear when keywords or keyword phrases are searched.

Search Engine Optimization is not an easy task. It is the culmination of several distinct and different steps like link building, building link popularity, improving web page ranking and using well written content etc in a website.

Several key factors dictate the success of SEO. They are Content, Link Popularity, URL structures, Meta Tags etc.

Content is very important. Well-written, eminently readable content goes a long way in increasing your web page popularity. Content determines the relevancy of a page and the right key words used in the content brings up the webpage among the top 10 ,during a search. The general theory is that the more valuable content is to your users, the more valuable the content will be to your search engines. The key to writing good content is to concentrate on including the right key words and phrases. The Content should read as natural, hence do not cram the content with key words and phrases. Do not copy or duplicate content.

Link popularity is very essential for effective SEO. Use hyperlinks in the content judiciously. Link Exchange, Bookmarking of web pages etc are good strategies to improve your web page ranking and thereby build SEO.

URL Structures are significant. A page's URL is critical for search engine optimization. Include keywords in your URL strings, and place the most important keywords at the beginning of the URL.
Meta Tags are a must. One should provide page titles, meta descriptions and meta keywords for each web page and consistently use your keywords effectively. The page title is to be placed at the top of the web page. If the page is indexed, the page title will appear first for your listing in the search engine's search results. The meta description should consist of 20-30 words that describes what the page is about, and is presented below the page title in search engines' search results. This helps search engines know what keywords to associate with your page. Provide 3-5 keywords that are directly relevant to the page you are optimizing.

Images must be judiciously placed in the web page. Similarly every web page should not be too rich in content. This make the web page consume a lot of time to load, testing the patience of the visitor.

Search Engine Optimization is all about sensible webpage construction. If you have got the basics right, then SEO will come on automatically.

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SEO Definitions

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question "What is SEO?" satisfactorily through this article.

Local Search Engine Optimization

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site's pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand - descriptive language that speaks to your target audience
  8. Optimize each page's Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website


California Digital Marketing Consultant

San Bruno Digital Marketing Consultant, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Site Optimization

Is SEO A Wide Investment?

The property management field is one of those industries that has successfully made almost a full force transition from the yellow pages to the internet.  Many people are still spending a lot of money on yellow pages and seeing minimal results.  However, the Property Management Company that invests in ensuring that they are at the top of the search engine results will reap the rewards with a ton of new business.

The fact is that the world is changing very rapidly.  Over 95% of US households that earn over a six figure income have a computer, according to the 2010 Nielson Media Industry Fact Sheet.  And, most people that own secondary rental homes will have an income over this six figure mark.  The fact is, that when a long distance Property Owner is looking for someone to manage their property, they are going to go to the internet and got to Google, Yahoo or Bing.  They may have a contact in town with a recommendation, but likely not.

The question is: When that Investor or Property Owner searches for a Manager in your area, are you going to be the one that they find?   If you have a website and have not taken specific action in search engine optimization, then you will likely not be found.  Search engine optimization is a field in and of itself and should be taken very seriously with respect to your business.  It is also a fact that 69% of the internet traffic will go to the top 3 search engine results: 40% go to the #1 listing, and the remaining 12% go to #2 and 8% go to the number three listing.  This is why it is so important to get your listing to one of the top 3 search engine rankings.

Google SEO Optimization

Internet Marketing - SEO Vs SEM

Although hiring an experienced SEO company with a good track record for success is one of the options that are clearly open to any web site or blog site owner, the truth is that many fear the cost.

Actually many webmasters opt for a do-it-yourself option rather than hiring an SEO company or any other SEO expert. However the big question to other newer site owners faced with the same choice is whether do-it-yourself SEO is viable. Does it work? Has it worked for those who have chosen to do their own SEO rather than hire a company?

The answer is that it has worked for those who have been willing to invest plenty of time and resources into quickly learning what SEO is all about and how to go about doing for themselves what they would have otherwise hired a company to do for them. Actually most SEO skills can be quickly acquired by anybody who has an interest in acquiring them. There is plenty of information available online that can be easily found using your favorite search engine. The Online encyclopedia, Wikipedia can also be pretty useful.

Some of the easy SEO skills that anybody can quickly pick up is the selection of keyword phrases to use in the content on the site to attract traffic from search engines. Whether it is a company or an individual expert doing the SEO for a site, keyword phrases are usually a very important part of any SEO strategy.

Benefits of Local SEO, or Search Engine Optimization

Google doesn't stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: "Information Retrieval Based on Historical Data."

The abstract of the patent is: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data".

This article has the goal to give a implified representation of this patent + contains recommendations as to what would be the best SEO techniques to obtain high rankings, with a specific focus on links. This article is the opinion of the writer and following recommendation in this article is done at your own risk.

Google's search results have been increasingly difficult to explain and many theories have been developed on what is going on. Most popular is the "sand box" theory, which says that a new site is put in a virtual sand box and has to wait until it has aged before obtaining high rankings. This patent has some excellent information that can explain this phenomenon.

Information Retrieval

The information that this invention of Google is claimed to retrieve based on the historical data are:

  1. Age/Time
  2. Change
  3. Trends

A score is calculated based on the above 3 factors which can then, at least partially, be used to rank the selected pages.

Historical Data

The patent describes a huge amount of historical data. The following is an overview of most items for which historical data can be measured:

  • Pages/sites
  • Links
  • Anchor Texts
  • Content
  • Query
  • Traffic
  • Ranking
  • User
  • Domain

Ranking Based On Information Retrieved From Historical Data

The patent describes in quite a lot of detail how selected pages are ranked based on the information retrieved from historical data. This chapter will describe the basic logic applied.

Age/Time

Of all historical data a date of inception is used to determine 4 important values:

  • Age
  • Average Age
  • Date
  • Average Date

These factors can be determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of a page to the average of the site for example tells the search engine if this information is relatively new or old.

Comparing the average age or date of a page to the average age or date of all pages selected for a query (keyword phrase) tells the search engine if the page is relatively new or old. This information can be used to rank the selected pages.

Comparing to an average has the advantage that there is no preset base of rules that determine the rankings of a page. For one query 6 months may be considered new (product descriptions for example) while for another page 6 days may be considered old (news items for example). It all depends on the average age.

This same logic applies to links. In order to determine how popular a page or site is, the average age of all back links tells the search engine if the popularity of the page is recent or not. It makes sense that if most back links have been obtained 4 years ago and that hardly anybody has been interested to link to this page/site since then, that the page is not as popular as the existing back links would suggest.

The patent goes even as far as determining age factors for anchor texts of links.

Change

Information changes over time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally forgotten now, but still have most of its backlinks that were obtained when the page actually was popular. However, if this page all the sudden becomes popular again, and new back links start showing up, the average age of the backlinks will remain high. This will prevent the page of ranking high.

Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change can be a reason to lower the rank of a page.

Trends

Even though comparing to averages is a great way to get information about freshness, it fails to recognize smaller events like a sudden increase in popularity of a page. Though detecting changes do help to recognize smaller events, more information can be obtained by detecting trends.

Sudden increases of popularity can be caused by seasonal events like Christmas or the Super Bowl. For this reason the search engine will try to determine trends within pages links, anchor text, content, topics, queries, etc. Detecting trends makes it possible to rank pages higher that would not be ranked high with the standard ranking methods or with comparing to average ages or dates. Google has recognized here a very important fact of information: Relevance and importance of information is (con)temporary.

Detecting Spam Using Historical Data

Having all kinds of historical data available can be used to detect search engine spam. Unexpected events that happen to a site can be an indication of spam. Obviously a strong improvement of 1 single factor would not be a direct indication of spam, generally multiple factors are showing strange behavior when a site is using spam to increase rankings. It would not be in Google's interest to penalize a site for advertising. However, excessive advertising in sites/pages that are totally unrelated will not do your site any good.

Recommendations

Nothing changed in regards to links. This patent pretty much confirms what we already knew and have been explaining to our customers as well. The following recommendations can be helpful:

Keep links related

Related links matter, unrelated links can be considered spam.

Build links on a continuous moderate bases

As the patent describes, the average age of your backlinks should not be too high. It is therefore wise to continue adding backlinks to secure a reasonable average age of all your backlinks. How many you need to add over time depends on your market.

Be better than the average

Very important is to be better than the average, but don't overdo it. It would be expensive and unnecessary.

Focus on seasonal events

A good way to increase the success of your website is to set up text link campaigns for seasonal events. Start your advertising campaign 2 to 3 months before the actual event to give Google the time to find the links and update your site's information with it. After the event you can let these links go again.

Spread links over multiple sites (unique backlinks)

A very important factor is the number of unique websites in your backlinks. Google seems to put a strong emphasis on this factor.


California Digital Marketing Consultant

Castroville Web Marketing Company, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Best Online Marketing

How to Promote Your Business With the Best SEO Services

Did you know that storing 'tips' in a file for reference is becoming as obsolete as the T-Model Ford? Let me relate to you how things have evolved in this area...

Disclosure: The viewpoint described here is based on my experience over the last four years, and I do indeed follow the recommendation I have made at the end.

Over those four years I've been writing articles, blogging and designing web sites. Naturally I've needed to know the best way to do all these things.

As I'm sure you are aware, all the how-to information on the above subjects is available copiously on the Internet from a variety of expert authors. So what did I do? Just like you, I bookmarked the information or pasted it into a disk file for reference (more recently, I was pasting into online files). Now let's leave that aside for the moment.

Wanting to stay abreast of the concerned topics, I also subscribed to expert blog feeds on each of them.

******

NOW HERE'S THE KICKER: I found that every so often, each expert throws an up-to-date how-to list at you!

******

As a result of this interesting phenomenon, I have taken a silent oath never to save or bookmark key information on these subjects. At the same time I constantly refine my list of roughly 50 feeds to ensure that I am always seeing the freshest, most accurate and best-informed how-to lists.

For not-so-common subjects where there are no expert feeds, yes, I still bookmark, but that does not detract from the essence of my commentary here.

WHEN ALL IS SAID AND DONE:

Try it yourself. Rely only on feeds to keep abreast of techniques. Stop worrying about saving information in case you need it. I bet you'll have the same experience as I did!

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The Nature of the Internet Marketing Online Business

Google doesn't stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: "Information Retrieval Based on Historical Data."

The abstract of the patent is: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data".

This article has the goal to give a implified representation of this patent + contains recommendations as to what would be the best SEO techniques to obtain high rankings, with a specific focus on links. This article is the opinion of the writer and following recommendation in this article is done at your own risk.

Google's search results have been increasingly difficult to explain and many theories have been developed on what is going on. Most popular is the "sand box" theory, which says that a new site is put in a virtual sand box and has to wait until it has aged before obtaining high rankings. This patent has some excellent information that can explain this phenomenon.

Information Retrieval

The information that this invention of Google is claimed to retrieve based on the historical data are:

  1. Age/Time
  2. Change
  3. Trends

A score is calculated based on the above 3 factors which can then, at least partially, be used to rank the selected pages.

Historical Data

The patent describes a huge amount of historical data. The following is an overview of most items for which historical data can be measured:

  • Pages/sites
  • Links
  • Anchor Texts
  • Content
  • Query
  • Traffic
  • Ranking
  • User
  • Domain

Ranking Based On Information Retrieved From Historical Data

The patent describes in quite a lot of detail how selected pages are ranked based on the information retrieved from historical data. This chapter will describe the basic logic applied.

Age/Time

Of all historical data a date of inception is used to determine 4 important values:

  • Age
  • Average Age
  • Date
  • Average Date

These factors can be determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of a page to the average of the site for example tells the search engine if this information is relatively new or old.

Comparing the average age or date of a page to the average age or date of all pages selected for a query (keyword phrase) tells the search engine if the page is relatively new or old. This information can be used to rank the selected pages.

Comparing to an average has the advantage that there is no preset base of rules that determine the rankings of a page. For one query 6 months may be considered new (product descriptions for example) while for another page 6 days may be considered old (news items for example). It all depends on the average age.

This same logic applies to links. In order to determine how popular a page or site is, the average age of all back links tells the search engine if the popularity of the page is recent or not. It makes sense that if most back links have been obtained 4 years ago and that hardly anybody has been interested to link to this page/site since then, that the page is not as popular as the existing back links would suggest.

The patent goes even as far as determining age factors for anchor texts of links.

Change

Information changes over time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally forgotten now, but still have most of its backlinks that were obtained when the page actually was popular. However, if this page all the sudden becomes popular again, and new back links start showing up, the average age of the backlinks will remain high. This will prevent the page of ranking high.

Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change can be a reason to lower the rank of a page.

Trends

Even though comparing to averages is a great way to get information about freshness, it fails to recognize smaller events like a sudden increase in popularity of a page. Though detecting changes do help to recognize smaller events, more information can be obtained by detecting trends.

Sudden increases of popularity can be caused by seasonal events like Christmas or the Super Bowl. For this reason the search engine will try to determine trends within pages links, anchor text, content, topics, queries, etc. Detecting trends makes it possible to rank pages higher that would not be ranked high with the standard ranking methods or with comparing to average ages or dates. Google has recognized here a very important fact of information: Relevance and importance of information is (con)temporary.

Detecting Spam Using Historical Data

Having all kinds of historical data available can be used to detect search engine spam. Unexpected events that happen to a site can be an indication of spam. Obviously a strong improvement of 1 single factor would not be a direct indication of spam, generally multiple factors are showing strange behavior when a site is using spam to increase rankings. It would not be in Google's interest to penalize a site for advertising. However, excessive advertising in sites/pages that are totally unrelated will not do your site any good.

Recommendations

Nothing changed in regards to links. This patent pretty much confirms what we already knew and have been explaining to our customers as well. The following recommendations can be helpful:

Keep links related

Related links matter, unrelated links can be considered spam.

Build links on a continuous moderate bases

As the patent describes, the average age of your backlinks should not be too high. It is therefore wise to continue adding backlinks to secure a reasonable average age of all your backlinks. How many you need to add over time depends on your market.

Be better than the average

Very important is to be better than the average, but don't overdo it. It would be expensive and unnecessary.

Focus on seasonal events

A good way to increase the success of your website is to set up text link campaigns for seasonal events. Start your advertising campaign 2 to 3 months before the actual event to give Google the time to find the links and update your site's information with it. After the event you can let these links go again.

Spread links over multiple sites (unique backlinks)

A very important factor is the number of unique websites in your backlinks. Google seems to put a strong emphasis on this factor.

Google Places Optimization - Get Listed On Google

Search engine optimization, otherwise known as SEO, can be used in blogging and in other online marketing techniques to drive traffic to any web page of your choice, whether it is a blog, Squidoo lens or a traditional website page.

There are specific ways to ensure that each of these three different types of web presence is optimized to the extent that they will be picked up and listed by the top search engines. The biggest by far is Google with 65%, followed by Yahoo and then MSN, so it makes sense to optimize your web page for the Google algorithms.

Algorithms

An algorithm is a sequence of procedures for carrying out a statistical mathematical computation that ends up, in the case of Google and other search engines, with a list of web pages indexed in order of relevance to specific keywords, or search terms, used by search engine users to find out information.

All search engine listings for specific keywords are based upon these algorithms, that take many different aspects of the web page into account, and although only a few Google employees on a 'need to know' basis understand the factors involved, and the weightings that are given to each, we can work out some of the more important of them, although there are believed to be over 200 aspects of a web page that contribute to its listing position.

IMPORTANT SEO FACTORS

1. Title Tag

The title tag is generally regarded as the one most important factor in determining your listing position.

A simple change in the use of keywords in your title tag can dramatically change your listing position. You MUST use your main keyword for the page in your title tag, but the other text used within it can make a lot of difference.

The Title tag appears with in the HEAD tags of the page HTML, and therefore doesn't actually appear on the page. It is visible to spiders only, and is a means of you telling the search engine spiders what your page is about. You must then use the keywords contained in the title tag in the body of your text, and in any headings and subheadings. Basically the title tag sets the theme that you must continue in the text that your readers actually see.

2. H1 Heading Tags

The H1 heading tag conveys a lot of weighting to the text within the tag.

The heading of your page should be within H1 tags, but do not make your heading exactly the same as the page title. Make it close, but not as extensive. For example, if your web page is dedicated to the use of articles as a marketing technique, your page Title tag (visible only to spiders) could be 'Article Marketing and Article Writing Techniques' while your main page heading (visible to spiders and readers) could be 'Article Writing Techniques', contained with H1 HTML tags, and in Bold and underlined. You could then have another heading using the keyword 'Article Marketing'.

3. Use of Keywords

You have set the keyword theme with your Title and H1 heading tags.

You must now continue that theme with the text on your page. Good SEO books explain in detail how best to use keywords and how to structure your entire website to attract the attention of search engine spiders and of human visitors, and an article such as this cannot do the topic justice.

It is enough to say that the three major ways for you to inform search engine spiders of the theme of your web page is by means of your Title tag, H1 heading tags and your use of keywords on your page. All three of these should focus on one or two keyword, and if done properly will go a long way towards securing you a top 10 listing for your keyword on Google.


California Digital Marketing Consultant

Concord SEO Link Building, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Website SEO Company

SEO Marketing for Property Management Companies

I run an SEO article service in the UK, and am faced with the same problem dozens of times every day: how to write a great title. There's no doubt at all that when you're writing SEO articles it is imperative that your title works. But what is really meant by an SEO article title that 'works'? Works for what, exactly? Or for whom?

An effective SEO article title has to achieve three things:

1. Your article title has to appeal to real people, encouraging them to click on the link and read your article.

2. Your article title has to honestly represent the content of your article.

3. Your article title has to be optimised for the search engines as thoroughly as your article body.

This is perhaps a simplistic view, but one which is useful as a start nevertheless. Let's take each of those points in turn and understand what's meant by each one, and then think more carefully about what's meant by optimising your title for LSI rather than merely SEO.

A Title Must Attract Attention

Clearly there's precious little point writing the world's most useful, most perfectly written and most entertaining article if you let the whole thing down with a title that provides all the stimulation and excitement of a damp leaf. Whether your SEO article is listed in the search engine results pages or within the pages of an article directory, it is almost always going to be the title of your article which people will see first, and often that's all they'll see.

Your title must therefore give people a reason for clicking it and finding out more. Unless people click the links that take them to your article the page on which it has been published will receive virtually no traffic, resulting in your backlinks having almost no effect.

Remember: backlinks on their own do almost nothing - you need to ensure that the pages on which those backlinks appear receive a good volume of traffic, and that's only ever likely if your title is well written.

A title should give enough information to arouse curiosity, without giving so much information that the article seems relatively unnecessary.

Your SEO article title might be written as a question - often a good tactic because by asking a question you almost force the reader to become actively engaged; whether they like it or not they'll probably be subconsciously answering your question as they read it.

Including a number in your title is also a successful approach, since this implies real, hard, useful content that's well structured.

A Title Must Be Honest

Some SEO article marketers use a title a little like a worm on a fishing line, hooking the reader in with what seems like a very tasty offering, only to let them down when the reality is revealed.

Many of the most reputable and worthwhile article directories will not permit this abuse of trust, and your articles will simply not be published. But even if your articles do manage to get through, fooling your readers is hardly a good way of representing your business.

After all, once your reader has been fooled, they'll be well aware of this fact, and will be very unlikely to click your author resource links in order to find out more about your website. Once you've abused their trust and misled them, they're very unlikely to consider trusting you a second time.

This is a huge mistake, since you already attracted their attention - you had caught yourself a reader, but then let them get away through your own laziness. If you want business, then you need to write titles which will be appealing and engaging, but maintain that appeal by fulfilling the implicit promises you're offering.

A title that suggests you'll be telling the readers how to get hold of a free iPod when in fact your article only tells them where they can buy discounted iPods is likely to result in you maintaining a fairly untouched stock of iPods yourself.

A Title Must Be Optimised For LSI, Not Just SEO

It is astonishing how many SEO article service providers still don't seem to understand the real difference between SEO and LSI, and every day I come across stacks of SEO articles written in such a way that Google's LSI (Latent Semantic Indexing) will simply ignore them entirely.

I've already written many articles on LSI, and there isn't room in this article to cover the whole topic, but I will fulfil the promise of my article's title by giving you the following rules and examples:

1. Use your keyword, but don't abuse your keyword. In other words, make sure your keyword or keyphrase appears once near the beginning of your title - and nowhere else in the title.

2. Think semantically - what other words share virtually the same meaning as your keyword? Now, don't make the same mistake other people do who don't know what LSI means - avoid using those semantically identical words. Why? Because as far as Google is concerned, 'horse' and 'pony' are virtually identical in meaning. Creating a title along the lines of 'How To Look After Your Horse, Pony, Foal, Mare Or Stallion' will, as far as Google is concerned boost your keyword density to around 50% - article suicide.

3. Think about LSI - what contextually relevant words might Google expect to see within your title? If your article is about horses, and your keyword is 'horse', then in terms of LSI, words that might be expected to appear within the title could be 'stable', 'groom', 'ride' and so forth. Include one or two of these if relevant and possible.

If you're not sure about LSI, or even SEO, then gambling with your article marketing is rarely likely to pay off. The world of SEO article marketing is extraordinarily competitive; there is no such thing as a near miss in terms of optimising for the search engines or marketing your website through the use of articles. If in doubt, speak to an SEO article service that can make sure that for your business the letters LSI don't stand for Lost, Sunk and Invisible.

Website And SEO Services

PPC Vs Content Marketing: Study Results Are In!

Creative website copywriting services can help increase your online presence, and bring more targeted traffic to your website. As the internet has become a precious marketing tool, most of the business establishments are now going online for promoting their business. Every online business requires its website to advertise and sell merchandise or services. Most of the organizations find it beneficial to hire a search engine optimization company in order to increase their online presence.

There are two types of website copywriting, they are B2B (Business-to-Business) Web Copywriting and B2C (Business-to-Consumer) Web Copywriting. B2B Web Copywriting helps business establishments to sell their products and services to other businesses, and B2C Web Copywriting helps businesses to sell their products and services to consumers.

SEO companies offering efficient website copywriting can help increase your online presence by making your website more accessible to leading search engines. Attractive web content attracts the right visitors to your domain, converting maximum number of visitors into customers. Website copywriting services achieve for your website not just high rankings on Google, Yahoo, MSN, Alta Vista, and other popular search engines but even placement on their very first search pages.

There are a number of search engine copywriting services available, which include the writing of blogs, articles, advertisements, brochures, newsletters, press releases and copy editing. For attaining the topmost position in search engines, a website must be correctly optimized with keyword rich content. Experienced website optimization consulting firms can help you to attain a lasting business on the web.

Search engine marketing and placement services play an important role in boosting the sales of a company. Most of the SEO consulting firms propose high quality SEO services at reasonable rates for commercial and non-commercial sites. By affecting the right balance between keyword density and marketing language in the website, they create web content that would make visitors to your website want to know more about your company. As an initial step in providing website copywriting to increase your online presence, these SEO companies create excellent web pages for their clients, with the help of content developers, multimedia professionals, and graphics designers.

Website copywriting services include the developing of web pages that attract by nature of their brevity, free flow of language, informational value accuracy, and suitability for the intended audience. Copywriters will produce original, reader friendly content, and this will help you to establish a strong online presence and market your products and services on the internet.

Know All About SEO Internet Marketing

We hear a lot about Search Engine Optimization or SEO these days. Most people not directly connected with the Internet, especially on the online marketing solutions side, have only a vague idea of what SEO is.

Search Engine Optimization is an important marketing strategy by which the visitors on the Internet are directed to a particular website to buy products or services.

Search Engines like Google, Yahoo!, Ask Jeeves etc play important roles in helping a website to direct buyers to its site. The major search engines use a variety of information to index and rank web pages so they appear when keywords or keyword phrases are searched.

Search Engine Optimization is not an easy task. It is the culmination of several distinct and different steps like link building, building link popularity, improving web page ranking and using well written content etc in a website.

Several key factors dictate the success of SEO. They are Content, Link Popularity, URL structures, Meta Tags etc.

Content is very important. Well-written, eminently readable content goes a long way in increasing your web page popularity. Content determines the relevancy of a page and the right key words used in the content brings up the webpage among the top 10 ,during a search. The general theory is that the more valuable content is to your users, the more valuable the content will be to your search engines. The key to writing good content is to concentrate on including the right key words and phrases. The Content should read as natural, hence do not cram the content with key words and phrases. Do not copy or duplicate content.

Link popularity is very essential for effective SEO. Use hyperlinks in the content judiciously. Link Exchange, Bookmarking of web pages etc are good strategies to improve your web page ranking and thereby build SEO.

URL Structures are significant. A page's URL is critical for search engine optimization. Include keywords in your URL strings, and place the most important keywords at the beginning of the URL.
Meta Tags are a must. One should provide page titles, meta descriptions and meta keywords for each web page and consistently use your keywords effectively. The page title is to be placed at the top of the web page. If the page is indexed, the page title will appear first for your listing in the search engine's search results. The meta description should consist of 20-30 words that describes what the page is about, and is presented below the page title in search engines' search results. This helps search engines know what keywords to associate with your page. Provide 3-5 keywords that are directly relevant to the page you are optimizing.

Images must be judiciously placed in the web page. Similarly every web page should not be too rich in content. This make the web page consume a lot of time to load, testing the patience of the visitor.

Search Engine Optimization is all about sensible webpage construction. If you have got the basics right, then SEO will come on automatically.


California Digital Marketing Consultant

Sunnyvale SEO Search Engine Optimization, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Search Engine Optimization Website

SEO Services

Since the arrival of the internet, the face of the marketing and advertising business has dramatically changed. The internet has provided an infinitely wide advertisement board where companies all over the world can post their information, product catalog and brochures. With the increasing number of products and services, internet marketing online business has become a growing industry with fair chances of good profit.

Internet marketing, also called e-marketing or online marketing, is the marketing and advertising of products and services on the internet. The definition of what it is depends on because there are several jobs within the field. For example, the owners of a manufacturing company may develop a website that advertises their own products. Some advertisers can be hired to provide ways on increasing the popularity of specific products and services. There are internet marketing groups and firms that work by optimizing website content. Some websites earn by advertising other websites.

There are several forms of marketing that utilize the web. One is e-mail marketing that is the direct sending e-mails from the company to the customers. The e-mails contain new offers and products, updates and promos. However, the biggest deal of e-marketing is focused on website development.

The primary tool and object of internet marketing online is the website. A good website displays the image the company wants to show to the public and the message they want to convey. Its web pages must be easy to navigate through and they must completely show the products and services offered by the company. If the site wants the viewers to be directed to other web pages, their links must be visible and placed at strategic spots. Most importantly, for a website to be effective, it needs people to see its content- the internet traffic. Internet traffic is the subject of competition among all the websites.

Search Engine Optimization (SEO) is a very popular internet marketing strategy. SEO explores the more technical aspects of web page design. It is the arrangement of website content and coding so that it will receive high rank positions when displayed by search engines. Referrals of search engines through SEO are free. To contrast, back then, companies simply pay search engines to include them in the search results but they are not guaranteed of high ranks. There are several firms that offer SEO services for other companies.

Other models of e-marketing include blogging, articles and review writing, and pay per click (PPC). There are sites that host blogs for free so many online marketers, many of those just at home, make use of them to advertise products. Many also post their product reviews on blogs, including referral links. In the PPC system, a company hires several sites to host their links in forms of text or images. The hired sites are paid every time the links are visited by surfers. As a summary, all these methods work if the hosting website receives a good amount of visitors.

Internet marketing is practically a web with interdependent sectors, providing equal number of job opportunities- even to those at the comfort of their own home. That makes the internet marketing online business to continue to be a source of good income despite the tough competition. Experience, knowledge and creativity are required to succeed in this field.

Search Optimization Engine

Search Engine Optimization - A Blessing For an Online Business

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site's pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand - descriptive language that speaks to your target audience
  8. Optimize each page's Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website

SEO Article Tips - Optimising Article Titles For LSI

Since search engine optimization is still a relatively new concept, a lot of business establishments think it best to hire search engine optimization firms to handle the online marketing side of their businesses. But what if you can't afford to hire the services of search engine optimization firms? What if you're just starting the business and you don't have enough money for additional advertising? If so, all you can rely on is yourself.

But there's no need to worry just yet because search engine optimization is easier than what you - and many others - think. Granted, it takes practice before you can truly optimize search engine results for your website or business but it's at least a very possible and achievable goal. First, however, we shall concentrate on the skills you need for search engine optimization.

Knowing Your Target Market

If you want search engine optimization for your website, you have to know your target market. Because the Internet is such a vast place to explore, knowing your target market would mean more readers for your target market because they can easily relate and understand what you're talking about.

The Content of Your Ad

Let's just say you do know your target market already and everything inside your website - from the first word till the very last punctuation used - is meant to convince the reader to purchase the product. But wait...how do they get to your website first? And that's when search engine optimization comes in once more. With engine optimization, it's a guarantee that your website would receive more clicks.

But what could put your website on top of MSN and Google searches? The answer: the content of your ad. Since most companies prefer to use text ads because they're shorter, more cost efficient and less irritating, you have to maximize the content of your ad. Make sure that you're able to convey your message in the shortest, clearest and most effective way possible.

The Use of Keywords

Keyword is one of the major factors affecting search engine optimization. If you want to optimize searches done by MSN, Google or Yahoo, you have to make sure that the keyword list you use under your company's name should be the very keywords your target market would type in the search box.

When it comes to keywords, there are only two things that matters: spelling and relevance. Make sure that you include keywords in their correct and incorrect spellings if the keyword is the type to be commonly misspelled such as Czechoslovakia or die-cast (sometimes spelled as one word). And of course, lastly, it has to be relevant.


California Digital Marketing Consultant

Fremont SEO Solutions, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

Internet Advertising Company

Outsourcing - Know the Significance

Search Engine Optimization for Google Image Search

You may have noticed a recent trend on Google lately. They seem to be
integrating their different vertical engines such as Image and Blog search, into
the normal search results. For certain search queries, you even see a few images
appear above the webpage results.

With this change in the way Google displays results, website owners must
place additional focus on optimizing for image results. By taking a quick look
at your log files or analytics software, you might be surprised to see you are
already getting decent traffic from image searches.

The following tips will get you started with optimizing the images that
appear on your site.

Alt Image Text: Probably the most significant factor in ranking for an
image search is the contents of the image alt property. Basically, the alt text
should contain a brief description of the item as if you were explaining it to a
blind person. After all, the original intention of this property for the vision
impaired.

Surrounding Image Text: Google will weigh the surrounding text heavily
when in determining what the picture is about. Be sure to place relevant
keywords above and below the image you are optimizing.

Image File Names: Another important factor is whether or not keywords
are in the image file name. For example, if you were trying to optimize for the
word "Christian
t-shirt", you might name the image christian-t-shirt.jpg. Of course, it
always difficult to optimize this way if you are forced to go back and change
the name of existing images. Keep keywords in mind when you are naming them in
the first place.

Link Anchor Text: Although it's somewhat uncommon to link directly to
an image that's not in a web page, you can greatly increase your ranking by
using relevant anchor text in the hyperlink just as if you were optimizing for a
webpage.

As people's search preferences become more sophisticated, the popularity of
vertical search engines will grow. In addition, Google and other SE's will
likely continue to mix results from various types of content. If you ensure that
you keep on top of these changes, you'll likely continue to see your site rise
above the rest.

Company Search Engine

How to Promote Your Business With the Best SEO Services

Search Engine Optimization, popularly known as SEO, is the way of attracting more and more visitors to a website and thus increasing rank of the website. As its name suggests, search engine optimization is typically related with search engines. There are lots of search engines around the web. Google, Yahoo, Bing etc are some of the mostly used search engines. Suppose, you want to search about dental hospitals around the USA using Google. When you search you will notice that lots of links have appeared. There may be thousands or millions of websites related to dental hospitals around the USA. But it is not possible that all the websites appear in the first page. Usually for Google, ten links or websites appear in each page. You may wonder why it is important for a website to appear in the first few pages.

This is a fact that people tend to click on websites that appear in the first few pages. It is rare that a person will search about five hundred pages and then click on the link of your website there. So, websites that appear in the first few pages get most of the traffic. We all know that the more you get traffic the more you have the chance to shine in internet marketing. Internet marketing has become a global business now-a-days. So, it is highly important for you and for the growth of your business that your website appear in the first few pages.

Now the question may arise what you can do to place your website in the first few pages or, possibly, in the first page. Here the SEO works. The main objective of SEO is to optimize your sites in such a way that your website appear in the first few pages. So, we may say that the websites that are optimized well appear in the first page. There are some things to follow if you are to optimize your site well.

Firstly, the contents of your website should be relevant. You must have some idea how you can attract the visitors about a specific thing or product. Suppose, you want to sell electronic parts online. So, your website should contain adequate information about the electronic parts you intend to sell. Besides, the keywords should not be irrelevant. It often misleads people and they get irritated by this type of things. You need to create links to different high ranked websites and thus attract more and more visitors. It will help the rank of your website to grow up. Search engines can read only texts. So, it is better not to use images, video or flash player to describe about your product. However, what is most important is the title of your website. The title should be relevant to your business. It will increase the chance of being in the first page for your website. The URL of the website should not be too long to grasp. It should also be relevant with the business you want to enlarge.

These are the basics of SEO or Search Engine Optimization. If you are interested about SEO you need to learn about the pros and cons of SEO. Hope, the article will help you learn about search engine optimization and grow up your business.

Know All About SEO Internet Marketing

Search Engine Optimization, popularly known as SEO, is the way of attracting more and more visitors to a website and thus increasing rank of the website. As its name suggests, search engine optimization is typically related with search engines. There are lots of search engines around the web. Google, Yahoo, Bing etc are some of the mostly used search engines. Suppose, you want to search about dental hospitals around the USA using Google. When you search you will notice that lots of links have appeared. There may be thousands or millions of websites related to dental hospitals around the USA. But it is not possible that all the websites appear in the first page. Usually for Google, ten links or websites appear in each page. You may wonder why it is important for a website to appear in the first few pages.

This is a fact that people tend to click on websites that appear in the first few pages. It is rare that a person will search about five hundred pages and then click on the link of your website there. So, websites that appear in the first few pages get most of the traffic. We all know that the more you get traffic the more you have the chance to shine in internet marketing. Internet marketing has become a global business now-a-days. So, it is highly important for you and for the growth of your business that your website appear in the first few pages.

Now the question may arise what you can do to place your website in the first few pages or, possibly, in the first page. Here the SEO works. The main objective of SEO is to optimize your sites in such a way that your website appear in the first few pages. So, we may say that the websites that are optimized well appear in the first page. There are some things to follow if you are to optimize your site well.

Firstly, the contents of your website should be relevant. You must have some idea how you can attract the visitors about a specific thing or product. Suppose, you want to sell electronic parts online. So, your website should contain adequate information about the electronic parts you intend to sell. Besides, the keywords should not be irrelevant. It often misleads people and they get irritated by this type of things. You need to create links to different high ranked websites and thus attract more and more visitors. It will help the rank of your website to grow up. Search engines can read only texts. So, it is better not to use images, video or flash player to describe about your product. However, what is most important is the title of your website. The title should be relevant to your business. It will increase the chance of being in the first page for your website. The URL of the website should not be too long to grasp. It should also be relevant with the business you want to enlarge.

These are the basics of SEO or Search Engine Optimization. If you are interested about SEO you need to learn about the pros and cons of SEO. Hope, the article will help you learn about search engine optimization and grow up your business.


California Digital Marketing Consultant

San Carlos Search Engine Optimazation, California

Are you willing to take your SEO Services to the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business.

In the digital world, internet plays a very important role in Search Engine Marketing. The idea of using internet to sell is likely to be the first choice in a marketing business today. Most of businesses in the world have a website as a way to promote their products and services, which means, more websites are built everyday.

SEO Online Marketing

The Nature of the Internet Marketing Online Business

Many different search engine optimization firms offer services that can be tailored to the specific needs of your industry or company. Sometimes, though, an SEO company only focuses on certain services and limits the amount of success they can really have online. When you start looking for web marketing services, be sure that you find a company that understands and uses a full range of SEO techniques.

Some optimization services are very basic, and should be expected of any company. These include keyword research operations to find the most lucrative and attainable keywords. Some companies focus on the general, highly-searched keywords, but they are missing out on the long-tail keywords that likely convert better.

Social media, an aspect of online marketing that has grown significantly in the last few years, is a service that many companies are including. Technically, it is not actually an SEO technique, but it is a valuable method for reaching out to new customers or communicating with your consumer base.

Most marketing techniques should be focused on methods to build search engine rankings. There are a lot of options available to optimizers, and many of them are all about building links. Some of the easier tactics to do this involve directory submissions or article marketing. These are important, but part of your services should include a wide range of links.

Search engine optimization firms should be adaptable and have access to many different ways to gather links. Directories and articles are a good start, but there are other ways to get more valuable links. Some companies guest post on blogs, others request links from important websites, and others focus on creating link bait on the actual website.

How can you know whether or not your search optimization firm can deliver on their claims? How do you know the SEO services are really what you need to build rankings? The best thing to do is ask your firm some questions before you get started.

The first question to ask is for some examples of previous work or other success stories. Then, ask the company if they have any experience dealing with similar companies in your industry and whether they have had any particular success there. Another important question is how long they have been working. This will show how quickly they are able to adapt to the changes in the SEO industry.

If you start looking into search engine optimization services early, you will have a much better chance to climb the search engines and position your website where customers will be able to find you.

Search Optimization Engine

Search Engine Optimization - Get Recognized

The property management field is one of those industries that has successfully made almost a full force transition from the yellow pages to the internet.  Many people are still spending a lot of money on yellow pages and seeing minimal results.  However, the Property Management Company that invests in ensuring that they are at the top of the search engine results will reap the rewards with a ton of new business.

The fact is that the world is changing very rapidly.  Over 95% of US households that earn over a six figure income have a computer, according to the 2010 Nielson Media Industry Fact Sheet.  And, most people that own secondary rental homes will have an income over this six figure mark.  The fact is, that when a long distance Property Owner is looking for someone to manage their property, they are going to go to the internet and got to Google, Yahoo or Bing.  They may have a contact in town with a recommendation, but likely not.

The question is: When that Investor or Property Owner searches for a Manager in your area, are you going to be the one that they find?   If you have a website and have not taken specific action in search engine optimization, then you will likely not be found.  Search engine optimization is a field in and of itself and should be taken very seriously with respect to your business.  It is also a fact that 69% of the internet traffic will go to the top 3 search engine results: 40% go to the #1 listing, and the remaining 12% go to #2 and 8% go to the number three listing.  This is why it is so important to get your listing to one of the top 3 search engine rankings.

How to Promote Your Business With the Best SEO Services

Local search engine optimization should always be part of an SEO strategy, with the ultimate goal of directing local traffic to your website. The goal of any strategy...

It's a fact that Internet users make their search for businesses, products and services "location" specific. Especially when searching for a "brick and mortar" business.

As an Internet marketing tool, local search engine optimization is widely used to attract local customers. This makes the search more specific, and thereby, increases the traffic to your website.

It also helps your website achieve a higher Page Rank in local search engines.

The ultimate result is more traffic to your website from interested buyers for your services, allowing you to earn higher profits on your investments.

Local search optimization strategies drive high quality visitors to your websites, and thereby, assure you of getting your products and services in front of your targeted audience.

A well planned local search optimization campaign generates good results and helps visitors to actually locate your business. Opportunities to establish direct contact is higher, resulting in successful lead conversions.

Increasing the visibility of your website on the web is essential for the success of local search optimization. There are several ways to accomplish this, which include:

· Google Places

· Google Maps

· Press releases in local directories

· Company listing submissions in web directories

· Local city search

· Setting the geographic preference in Google's Webmaster Tools

· Mobile search

· Community search

· Including contact information within a tag

A local search engine optimization service provider uses all of them to provide the best of services for the benefit of your business.

This process would begin by performing the following tasks:

Evaluate the Current Performance of Your Website

The first step is to perform an in depth analysis of the performance of the website. This helps to plan the later stages of the campaign. The inbound links and search engine rankings of your website along with the type of traffic the website is currently receiving. The current local presence of the website is also evaluated.

A preliminary report is prepared on the data which is considered to be a guide to evaluate the success of the campaign. Then, keyword research would be performed, looking for keywords that are relevant to your business.

Strategy

Next, the campaign is laid out. After that, additional optimization can be achieved with local PPC (Pay per Click) or link building strategies.

Website Submitted to Local and Nationwide Directories

Another way to increase your website's rankling is to gain as many quality inbound deep links as possible. This can be done by submitting your website to local directories, search engines and nationwide directories.

GEO Targeted PPC Campaign

Choosing a GEO targeted PPC campaign can be far more profitable in attracting local traffic. This will separate the paid traffic on the basis of location. Keep this factor in mind while designing PPC ads that appear eye catching, but also include the right keywords to capture the attention of the reader.

Make Sure Your Website is Optimized

There are things that can be done to "fine tune" the optimization of a website.

Adding content, updating old content with new discoveries made after keyword research, and including local terms to grab the attention of targeted visitors. Changes in the websites headers and footers, meta tags and changes in the internal linking system.

Analyze Monthly Reports

Always measure the results of your site's progress and the success of your campaign through monthly reports. These reports will highlight the changes in the number of inbound links, search engine rankings and the quality of traffic your site is getting.

Any positive or negative results indicated in the report will allow you to make changes to the campaign to improve results further. Reviewing analytics and the search engine performance will guide you in making your campaign better, so you can earn higher profits from your website.

The importance of local search engine optimization should never be underestimated in gaining GEO targeted traffic to your website and guaranteeing a good local online presence.


California Digital Marketing Consultant