California Digital Marketing Consultant

California Search Engine Optimization is a very thorough process and can be complicated. This info will definitely not teach you everything but it will point out some very important aspects of search engine optimization (SEO).

Now before I get started I need to point out a few things. You can not just throw up any webpage use California SEO tactics on it and get it to a number one position in the search engines. Your website needs good quality content and needs to be resourceful to users. Also you can not have an affiliate site nor a forwarded domain. Search engines pick up on these sites and never list them. This has to be your very own site with good quality content and your own domain name.

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Search Engine Optimization Tips - The Tip Of The Iceberg

The most confusing traffic generation strategy is Search Engine Optimization or SEO. There is so much dialog by so called gurus, that to people starting out, it can be very confusing, overwhelming and sickening...it will have you up at night. You will be in a total state of chaos.

Lets try to unwrap all this dialog and break it down to simple to understand dialog. The first thing anybody needs to know, understand and come to grips with is that traffic from the search engines has more to do with demand than it does with keywords. Simply create a site with good content, easy for users to navigate, and to some extent get the word out across the internet...then you have struck the root of the SEO game. The search engines depend on relevant content from authoritative sources. Search engines are not looking to support webmasters playing the game, they want quality providers of content.

There are literally millions of websites that get traffic from the major search engines that have been built by people that never had any intention of getting traffic. Think about that...millions of sites are getting the traffic with no effort on the site owners part.

Think about all the sites from Blogger.com, MySpace.com and a lot of the sites from colleges and universities that ranked extremely well, yet they are not created by design to get traffic. Quite simply they have good quality content created by people a lot smarter than you and I. Perhaps I should only speak for myself, they are a lot smarter than me.

These sites get incredible rankings, that we can only dream of. The content is generally good, and individuals across the web like it enough to add it as a link or resource on their own sites.

The very simple equation, Content and Links = Search Engine Traffic...period.
No need to be a genius, a mathematical wizard or a guru. The equation works, write it down, post it near your desk, and plan your activities around it.

No magic, no simple route, no overnight success. Write some quality content, where in fact all the words count, not just keywords. The quality content published on your domain, and the quality links pointing to your domain, with a product in demand, and everything will be just fine. The traffic will flow.

So to review what the search engines are really looking for, and to get the organic traffic you so desperately want:

1. Build your site visitor friendly...do not get too technical or hung up on keywords

2. Your on page factors should be the Title Tag, Text Content (quality articles), easy navigation, privacy policy and a site map.

3. Off page factors are incoming quality links.

And that's it! A simple approach to SEO. Test it, try it and when you see the results you will begin to understand how simple the process can really be. Now, I am not saying there is no effort, or it happens overnight, but be patient, make a simple plan, work your plan and see for yourself....

Your plan needs to in place before you begin the process. Make a simple plan and follow it step by step. Keep in mind that those who fail to plan...plan to fail.

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The Two Aspects of SEO-Onsite Optimization and Offsite Optimization

Video SEO is about optimising the search potential for online videos. When performed effectively, it can increase traffic to your site and lead to higher conversions in sales or whatever the purpose it of your site is. There are a few simple tips which can be applied easily to any online video to yield better SEO for your video.

1. Target Keywords for Video SEO

Selecting appropriate target keywords for your video is the first important tip in relation to video SEO. Each video should not use more than two or three keywords. The keywords must be such that they give an exact idea of the video content.

After you have selected your target keywords these are to be used wherever possible - in the title, tags, description etc. When you create back links to your video use these target keywords. By selecting good target keywords and optimising your video to use them, your video will be ranked more highly for the same search terms.

2. Posting on YouTube

Google, probably the most popular search engine, owns YouTube. As such, posting your video on YouTube possibly affords some advantage for your video so far as video SEO is concerned.

You are not in any way restricted in posting your video to any number of sites in the internet, but you should give major consideration to a posting on YouTube.

3. Separate page for each video

If you want strong SEO for your video you should create separate page for each. As each page has a unique URL, each of your videos will also get unique URL which gives certain advantages like using your target keywords in the page title, metadata and in the description of your video on this page.

4. Adding a Video Transcript

In order to improve SEO for your videos, you should seriously consider adding a video transcript. Transcripts generate data which are read by search engines. Search engines cannot watch your video directly. The transcript generated for your video is an excellent way for additional use your target keywords.

5. Creating inbound links to Your Video

One of the key facets of SEO is to get other sites in the internet linking to your video. These are called back links. Back Links from relevant and popular sites, targeting keywords while referring to your podcasts are most beneficial for SEO.

Blog comments and forum postings by adding the URL to your video are also popular and easy ways to create back links.

However, you should keep in mind that the link must not be out of place for the readers of the blog or forum as in that case your comment or post can be treated as spam and will eventually be removed or will be ignored for being not interesting.

6. Bookmarking your Video

In order to improve SEO you should bookmark your video in social bookmarking sites like Digg, Stumble Upon, Delicious etc. When you bookmark your video on all these sites and use your target keywords while doing it inbound links to your video is created which increases the chance of more people viewing it. Put buttons next to your video so that viewers who like it can easily add a link to one or more social bookmarking sites of their choice.

Search Engine Optimization - Get Recognized

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the 'tab' of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is "phoenix", a website having the URL address: "http://www.phoenix.com" is given a higher ranking than a website having the URL address: "http://www.mystical_birds.com".

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is "golf player", the search engine will search for articles having the term "golf player". However, there will be millions of articles having the term "golf player" in them. The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword "golf player" repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question "What is SEO?" satisfactorily through this article.


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