Search Engine Optimization for Google Image Search
You may have noticed a recent trend on Google lately. They seem to be
integrating their different vertical engines such as Image and Blog search, into
the normal search results. For certain search queries, you even see a few images
appear above the webpage results.
With this change in the way Google displays results, website owners must
place additional focus on optimizing for image results. By taking a quick look
at your log files or analytics software, you might be surprised to see you are
already getting decent traffic from image searches.
The following tips will get you started with optimizing the images that
appear on your site.
Alt Image Text: Probably the most significant factor in ranking for an
image search is the contents of the image alt property. Basically, the alt text
should contain a brief description of the item as if you were explaining it to a
blind person. After all, the original intention of this property for the vision
Surrounding Image Text: Google will weigh the surrounding text heavily
when in determining what the picture is about. Be sure to place relevant
keywords above and below the image you are optimizing.
Image File Names: Another important factor is whether or not keywords
are in the image file name. For example, if you were trying to optimize for the
t-shirt", you might name the image christian-t-shirt.jpg. Of course, it
always difficult to optimize this way if you are forced to go back and change
the name of existing images. Keep keywords in mind when you are naming them in
the first place.
Link Anchor Text: Although it's somewhat uncommon to link directly to
an image that's not in a web page, you can greatly increase your ranking by
using relevant anchor text in the hyperlink just as if you were optimizing for a
As people's search preferences become more sophisticated, the popularity of
vertical search engines will grow. In addition, Google and other SE's will
likely continue to mix results from various types of content. If you ensure that
you keep on top of these changes, you'll likely continue to see your site rise
above the rest.
How to Promote Your Business With the Best SEO Services
Search Engine Optimization (SEO) is dynamic frontier, and it is must for SEO experts to keep themselves updated on every changing aspect of this potent tool used in internet marketing. Since, major search engines such as Google keep on updating their algorithms to let visitors see the best SERPs, it is therefore, important for online marketing people to adjust their SEO internet marketing techniques accordingly. And, in order to ensure quality website optimization, one needs to know all about SEO. Knowing the complete genre would make it possible for the marketers to know what does Google value. Below given are few important aspects of search engine optimization, which will help you in attaining your online goals successfully:
1. Know the difference between Black Hat SEO and White Hat SEO:
There are two types of SEO- black hat and white hat. Out of two, it is the white hat SEO that is ethical in practice and is considered to be the pure SEO; whereas black hat techniques are unethical in practice. Black Hat SEO involves the tactic of placing links wherever possible, performing aggressive email marketing and also by posting blog comments with a link to your website even on irrelevant sites. But doing this may end up with Google penalizing your website and you certainly would not want this. Whereas, white hat strategies entail following the search engines' guidelines.
2. Know that 'Content is the King of SEO':
If you want visitors to come and stay on your website, then you need to work more on its content than the website design. No doubt, visual appeal of the website is very important, yet, if the site lacks apt information, then chances are more than likely that you will start losing your visitors. Whatever your niche, it is important for you as a service provider to post highly relevant and fresh content. Keep people interested in your content in order to make them visit your site again and again.
3. Know that 'Linking to people than to websites' is more rewarding:
Having an amiable relationship with other online service providers will do you good in the long run. Most important is to know the fact that behind every website is a person. So, follow the niche websites by tweeting them on their social media platforms. Commenting on their good posts and offering to write guest posts for them. This will eventually lead to traffic to your website and links would start pouring in naturally.
There are many other imperative SEO internet marketing techniques that can help your website get a higher visibility on search engines. Yes, there are few quick fixes but to build healthy relationships with with major search engines.
Search Engine Optimization - SEO Hints and Tips
The property management field is one of those industries that has successfully made almost a full force transition from the yellow pages to the internet. Many people are still spending a lot of money on yellow pages and seeing minimal results. However, the Property Management Company that invests in ensuring that they are at the top of the search engine results will reap the rewards with a ton of new business.
The fact is that the world is changing very rapidly. Over 95% of US households that earn over a six figure income have a computer, according to the 2010 Nielson Media Industry Fact Sheet. And, most people that own secondary rental homes will have an income over this six figure mark. The fact is, that when a long distance Property Owner is looking for someone to manage their property, they are going to go to the internet and got to Google, Yahoo or Bing. They may have a contact in town with a recommendation, but likely not.
The question is: When that Investor or Property Owner searches for a Manager in your area, are you going to be the one that they find? If you have a website and have not taken specific action in search engine optimization, then you will likely not be found. Search engine optimization is a field in and of itself and should be taken very seriously with respect to your business. It is also a fact that 69% of the internet traffic will go to the top 3 search engine results: 40% go to the #1 listing, and the remaining 12% go to #2 and 8% go to the number three listing. This is why it is so important to get your listing to one of the top 3 search engine rankings.
Techniques For Search Engine Optimization
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so I inserted the URL of one of our clients, fkpfishing.net in the form, added my personal e-mail address and hit enter.
When I received the e-mail results a couple days later (quick by any standard) I was told that the site's link popularity is very low and that it is not optimized for the keyword "float tube" as well as it should be. They also informed me that the site's Google PageRank is only 4/10.
Link popularity of course refers to the amount of links that are around the web that point back to your site. I was told "there are only 192 sites that link to yours, according to Google's database" and they searched for "float tube" and it did not bring any top 10 results on Google search or Yahoo Search. Actually it is #16 on Google for that keyword.
First off I know a top 10 listing is every ones goal The major search engines drive over 85% of traffic to web sites, and only 7% of search engine users go past the first page of results, so properly optimizing a site for a top ten ranking on the search engines for your keyword phrase is essential to a business' online success.
Now the reason I bring this up first is to point out how easy it is to make a mistake. While I appreciate the effort put in by this firm, wasted as it was, they didn't do their job, free or otherwise. When you offer "keyword analysis" The first thing you should do is check the "keywords" meta tag on the assigned site to see what the site owner perceives to be important. You should also take at least a few minutes to look over the site and see what it offers the viewers and who the target audience is.
Had they done so it would have been obvious that the keyword phrase "float tube fishing" was the optimum target and they would have found top 10 ratings on both search sites. (#6 and #2 respectively) In fact the second key word phrase in the meta tags "floattube fishing" (one of the most common misspelled fishing term on the internet) also comes in as #2 on Google and #1 on Yahoo. This misspelling was a mistake made by a typo a few years ago but fortunately it is a spelling error made by 1000's of fishermen on a regular basis and our client has been able to capitalize on it.
The overall optimization of the entire FKP Fishing website for those two keyword phrases was the #1 goal of the project.
Secondly, while we try very hard to get a high PageRank by Google for our clients it is only part of the Net24's "Equation of Success." Remember, Google is the only search engine that puts so high a value on page rank. Yahoo & MSN use page content. That is why we believe Content is King! Google may someday change its algorithms and drop page rank all together or lessen its impact on the equation but content will always be included in the formula.
Quality content can do more for a site's success than 10,000 Mickey Mouse links and a PageRank of 7/10. If a viewer does not stay on your site long enough to look at more than 2 or 3 pages either your navigation is bad or your content is not what it should be and your site is in trouble. Search engines may direct them to your site but your page layout and content will keep them there longer and bring them back!
Overall website optimization is what we call the Net24 "Equation of Success". The four part equation is simple. Good website design + good title, description and keyword meta tags + quality content + "old Fashion" hand search engine submission = more repeat visitors. Which in turn will bring the good link partners looking for you and ultimately result in a successful overall search engine ranking and your success.
In conclusion, while luck may have played a small part in the keyword placement for FKP Fishing's search rankings, good overall optimization and quality content played the key roles in the success of the project.
Note: A year ago I corrected what I perceived as a mistake in FKP's keywords and got back on track with the correct spelling and have achieved good results. FKP Fishing now has a Google PageRank of 6/10 and is in the top 5 of all major search engines results for its targeted keywords. Ironically the misspelled "word phrase" continues to bring a good 25% of that sites search traffic. To this day we continue to include the misspelling scattered in articles and always include it in the meta tags.